FEEL FOODS LAUNCHES DISTRIBUTION CAMPAIGN ACROSS CANADA

Rhea-AI Summary

Feel Foods Ltd. (OTC: FLLLF) announced the commencement of marketing for its Black Sheep Vegan Cheeze and Be Good Plant-Based Products in Canada, starting with Alberta. Advisor Robert S. Rendle will collaborate with Tony Waters Agencies Inc., which has 30 years of experience in the natural and organic market, to expand Feel Foods' presence. This move aims to enhance sales representation to major retailers like Costco and Loblaws. The plant-based food market is projected to grow significantly, reaching USD $52.58 billion by 2028, presenting opportunities for Feel Foods.

Positive

• Partnership with Tony Waters Agencies to enhance market reach.
• Expansion into Alberta's retail market is set to boost sales.
• Projected growth in the dairy alternatives market supports product demand.

Negative

• None.

VANCOUVER, BRITISH COLUMBIA, Dec. 06, 2021 (GLOBE NEWSWIRE) -- FEEL FOODS LTD. ("Feel Foods") (CSE: “FEEL”) (OTC: “FLLLF”) (FSE: “1ZF) announced today its advisor, Robert S. Rendle, has been given the go-ahead to begin marketing and distribution for Black Sheep Vegan Cheeze and Be Good Plant-Based Products expansion across Canada with Alberta first.

Rendle and national brokerage Tony Waters Agencies Inc. of Vancouver (TWA) will work in tandem to assist the company in expanding the company’s presence across Canada. Feel announced signing with TWA on October 19th.

TWA (tonywatersagencies.ca) has over 30 years of experience in the Canadian natural and organic marketplace, and will work with Feel Foods to expand sales on a national level and represent the company to large mass market accounts, such as: Costco, Sobeys, Save-On-Foods, Metro, Loblaws, Thrifty Foods, Federation Co-op and many other large chain retailers.

Feel Foods CEO, David Greenway, stated: “With Robert’s extensive experience in distribution, sales and marketing in Alberta, combined with TWA, it makes sense to start our breakout from BC into our neighbouring province.”

“He was a partner at Alberta-based All Clean Natural, a company that grew, under his guidance, from direct to consumer sales to a Canada-wide distributed portfolio of products available at over 1,000 locations country wide, including Loblaws, Safeway, Save-On-Foods, London Drugs, Co-Op, Chevron and many other retailers across Canada.

“With over 70 marketplaces, grocery and restaurants offering feel foods products in BC and 1 in Alberta, introducing the Black Sheep and Be Good lines widely to the Alberta retailers is a natural progression for the company’s brands and we are placing its countrywide expansion in safe experienced hands,” commented Greenway.

Rendle grew his All Clean Natural team to over 100 personnel, handling logistics from product supply, packaging, marketing and distribution. All Clean Natural supplies sanitizing, disinfecting and cleaning products for homes and businesses.

The global dairy alternatives market size is expected to reach USD $52.58 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 12.5% from 2021 to 2028.

“We encourage Feel Foods investors, stakeholders and customers to begin following Black Sheep at Instagram.com/blacksheepvegancheeze and at any participating online marketplaces to try Black Sheep unique products,” said Greenway.

About Feel Foods Ltd.

FEEL is an agri-food holdings company focused on innovative products and technologies in the food services industry, including its wholly owned Black Sheep Vegan Cheeze Company, which offers a variety of 10 unique vegan dairy substitute products and currently available in over 30 retail locations. The 100%-owned Be Good Plant-based Foods with its line of plant-based chicken, pork and beef products, is currently investing in the research and development of keto-friendly plant-based candy products.

Company Contact:
Joel T Warawa
Corporate Communications
E-mail: jw@feelfoodsco.com

Corporate Contact:
Website: www.feelfoodsco.com
E-Mail: info@feelfoodsco.com
Instagram: Instagram.com/feelfoodsco
Phone: 604-235-0010

Statistics Reference: * https://www.prnewswire.com/news-releases/global-plant-based-food-market-report-2020-2027-rising-industry-concentration-with-growth-in-mergers-and-acquisitions-in-the-plant-based-products-space-301268737.html

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the Company. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations, or intentions regarding the future, including with respect to: the entry of the Consulting Agreements, the completion of the Acquisition and the acceptance of the Acquisition and terms thereof by the CSE. Such statements are subject to risks and uncertainties that may cause actual results, performance, or developments to differ materially from those contained in the statements, including risks related to factors beyond the control of the Company. The risks include the following: the unknown magnitude and duration of the effects of the COVID-19 pandemic, the inability of Feel Foods to close the Acquisition and other risks that are customary to transactions of this nature. There can be no assurance that any forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, the reader should not place any undue reliance on forward-looking information or statements. Feel Foods undertakes no obligation to update forward-looking information or statements, other than as required by applicable law.

This press release is not an offer of the securities for sale in the United States. The securities have not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an exemption from registration. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful.

The CSE (operated by CNSX Markets Inc.) has neither approved nor disapproved of the contents of this press release.

FAQ

What is Feel Foods Ltd.'s stock symbol?

Feel Foods Ltd. trades under the stock symbol FLLLF on the OTC.

What products is Feel Foods expanding into Alberta?

Feel Foods is expanding its Black Sheep Vegan Cheeze and Be Good Plant-Based Products into Alberta.

Who is responsible for marketing Feel Foods' products in Canada?

Robert S. Rendle and Tony Waters Agencies Inc. are responsible for marketing and distribution.

What is the expected market size for dairy alternatives by 2028?

The global dairy alternatives market size is expected to reach USD $52.58 billion by 2028.

Which retailers will carry Feel Foods products?

Feel Foods products are expected to be available at major retailers like Costco, Sobeys, and Loblaws.