Five9 to Acquire Acqueon to Expand its Industry-Leading Omnichannel Outreach and Journey Orchestration for the Enterprise

Rhea-AI Summary

Five9 (NASDAQ: FIVN) has announced a definitive agreement to acquire Acqueon, a real-time revenue execution platform. This strategic acquisition aims to enhance Five9's Intelligent CX Platform, enabling companies to maximize revenue while delivering proactive, AI-elevated customer experiences. The combination will expand Five9's outbound solutions capabilities, allowing enterprises to engage customers more effectively through AI-driven, omnichannel proactive customer engagement.

Key benefits of the acquisition include:

• Improved customer engagement at the right time and through preferred channels
• Enhanced ability to predict and optimize customer contact for better outcomes
• Expansion of Five9's reach beyond the contact center
• Strengthened value of Five9's Genius AI Suite through additional contextual data

The transaction is expected to close in the second half of 2024.

Positive

• Acquisition of Acqueon expands Five9's outbound solutions capabilities
• Enhancement of AI-driven, omnichannel proactive customer engagement
• Potential for increased revenue and improved customer outcomes
• Strengthening of Five9's Genius AI Suite with additional contextual data
• Extension of Five9's reach beyond the contact center

Negative

• Integration challenges may arise from combining two different platforms
• Potential financial strain due to acquisition costs
• Execution risks associated with realizing synergies and expected benefits

Insights

Financial Analyst

Five9's acquisition of Acqueon is a strategic move to enhance its competitive position in the CX market. This deal could potentially boost Five9's revenue and market share by expanding its product offerings and customer base. However, the financial impact remains uncertain as no specific figures were disclosed.

The acquisition is set to close in H2 2024, indicating a lengthy integration process. This timeline suggests potential short-term costs related to the acquisition, which may impact near-term profitability. Investors should monitor for updates on integration progress and any synergy targets.

While the strategic rationale is clear, the lack of financial details makes it challenging to assess the deal's immediate value. Investors should watch for future earnings calls to gain insights into the acquisition's impact on Five9's financial performance.

Tech Expert

Five9's acquisition of Acqueon represents a significant technological advancement in the CX space. By integrating Acqueon's AI-driven, omnichannel proactive customer engagement platform, Five9 is positioning itself at the forefront of intelligent CX solutions.

The combined platform will likely offer enhanced capabilities in real-time decision making, predictive analytics and personalized customer interactions. This could give Five9 a competitive edge in the rapidly evolving CX market, particularly in sectors like finance, healthcare and retail.

However, the success of this integration hinges on Five9's ability to seamlessly merge Acqueon's technology with its existing Intelligent CX Platform. Investors should monitor the progress of this technical integration and its impact on Five9's product offerings and market position.

The combination is set to accelerate the Five9 vision by helping to enable companies to maximize revenue while delivering proactive, AI-elevated CX

SAN RAMON, Calif.--(BUSINESS WIRE)-- Five9 (NASDAQ: FIVN), the Intelligent CX Platform provider, today announced it has entered into a definitive agreement to acquire Acqueon, a pioneering real-time revenue execution platform. Adding Acqueon’s capabilities to Five9’s Intelligent CX Platform is a big step toward realizing Five9’s ambition to become the orchestration engine for every interaction across the entire customer journey, including marketing, e-commerce, sales and customer service. Through AI-driven, omnichannel proactive customer engagement, this strategic combination redefines how businesses engage with their customers – at the right time, in the right channel – to help deliver better outcomes.

As customer expectations continue to rise, brands are eager to innovate how they engage with customers who have preferences of how and when they wish to be contacted. Companies want new options to proactively reach their customers in a personalized way – whether for sales, collections, appointment reminders, courtesy updates, emergency notifications, and much more. With AI at the forefront, and with access to valuable contextual data, enterprises are increasingly empowered to make informed decisions in real-time to predict with precision when and how to contact their consumers to maximize connection rates and business outcomes.

“Today’s customers have become more sophisticated and have higher demands, and this strategic acquisition enables Five9 to expand the strength of our outbound solutions, which we pioneered from our inception,” said Mike Burkland, Chairman and CEO of Five9. “Together with Acqueon, we can intelligently combine the preferences of the customer with the increasing variety of outreach channels to help enterprises grow their revenue and delight customers, while aligning to compliance standards. Furthermore, the interactions generated within Acqueon create additional contextual data that further strengthens the value of the Five9 Genius AI Suite. I’m thrilled to welcome the Acqueon team to Five9 and look forward to taking proactive customer engagement to a new level.”

Acqueon is a pioneer in helping some of the largest financial services, healthcare, insurance, utilities, retail, and public sector customers connect to their prospects, customers, patients, and citizens. The Acqueon platform has helped organizations to realize millions of dollars in revenue outcomes through increased right party contact rate, higher sales conversion rates, and improved speed to lead response.

“The strategic combination of Five9 and Acqueon enables Five9 to extend their reach beyond the contact center,” said Mary Wardley, Program Vice President, IDC. “Adding the Acqueon team and their solution capabilities to the Five9 Intelligent CX platform provides companies a more powerful way to link the customer journey together.”

“Acqueon is thrilled to join forces with Five9, an industry leader in cloud CX and AI,” said Ashish Koul, CEO of Acqueon. “We’ve had an extremely successful partnership over the last two years, with deep product integrations between Acqueon’s Revenue Execution Platform and Five9’s Intelligent CX platform including a focused initiative around our Epic integration within the Five9 platform for the healthcare industry. With our AI powered solutions, India innovation center, experienced team, and leadership in the outbound omnichannel category, we look forward to enhancing Five9’s leadership position in the CX market.”

The transaction is expected to close in the second half of 2024.

About Five9

The Five9 Intelligent CX Platform, powered by Five9 Genius AI, provides a comprehensive suite of solutions to power AI-elevated customer experiences that deliver better business outcomes and Bring Joy to CX™. Our unified cloud-native offering enables hyper-personalized customer experiences and more empowered employees, making every customer interaction more connected, effortless, and personal. Trusted by 2,500+ customers and 1,400+ partners globally, Five9 brings together the power of AI, our platform, and our people to drive AI-elevated CX.

For more information, visit www.five9.com.

Engage with us @Five9, LinkedIn, Facebook, Blog

View source version on businesswire.com: https://www.businesswire.com/news/home/20240808938526/en/

Media Contact:

Sylvie Tongco for Five9

Press@five9.com

Source: Five9

FAQ

What is the purpose of Five9's acquisition of Acqueon?

The acquisition aims to expand Five9's outbound solutions capabilities, enhance AI-driven customer engagement, and extend its reach beyond the contact center, ultimately helping companies maximize revenue while delivering proactive, AI-elevated customer experiences.

When is the Five9 (FIVN) and Acqueon acquisition expected to close?

The transaction is expected to close in the second half of 2024.

How will the Acqueon acquisition impact Five9's (FIVN) Intelligent CX Platform?

The acquisition will add Acqueon's real-time revenue execution capabilities to Five9's platform, enabling more effective customer engagement through AI-driven, omnichannel proactive outreach and improved journey orchestration.

What are the potential benefits of the Five9 (FIVN) and Acqueon merger for enterprises?

Enterprises can expect improved ability to engage customers at the right time and through preferred channels, better prediction and optimization of customer contact, and potential increases in revenue and customer satisfaction through more personalized and proactive interactions.