Five Below Brings Spooktacular Savings to Halloween with Must-Haves Starting at Just $1

Rhea-AI Summary

Five Below (NASDAQ: FIVE) has unveiled its 2024 Halloween product lineup, offering a wide range of affordable items starting at just $1. The collection includes costumes, decorations, accessories, and candy for all ages. Highlights include:

- Trendy costumes for humans and pets
- Halloween-inspired apparel featuring popular franchises
- Indoor and outdoor decorations, including giant inflatables
- Makeup, masks, and accessories starting at $2
- A variety of candies and specialty treats

In over 50 select stores, Five Below is introducing an expanded 'fright house' experience with exclusive animatronics and decorations. With over 1,700 stores across the U.S. and online shopping options, Five Below aims to provide a convenient and budget-friendly Halloween shopping experience.

Positive

• Extensive Halloween product lineup covering various categories
• Competitive pricing strategy with items starting at $1
• Expansion of Halloween experience in select stores, potentially driving foot traffic
• Large store network of over 1,700 locations across the U.S.
• Offering convenient online shopping options including buy-online-pick-up-in-store

Negative

• None.

Insights

Market Research Analyst

Five Below's Halloween strategy showcases its ability to capitalize on seasonal trends and drive foot traffic. The company's focus on affordable, trendy items aligns well with consumer demand for budget-friendly options amid economic uncertainties. The expanded 'fright house' experience in select stores could boost customer engagement and potentially increase average transaction values.

However, the impact on FIVE stock may be While Halloween is important for retailers, it's just one part of the important Q4 holiday season. The real test will be Five Below's performance during Black Friday and Christmas. Investors should watch for Q4 guidance and same-store sales metrics in upcoming earnings reports to gauge the effectiveness of this strategy in driving overall growth.

The emphasis on online ordering and in-store pickup aligns with evolving consumer preferences and could help Five Below compete with e-commerce giants. This omnichannel approach, if executed well, could positively influence the company's long-term market position.

Retail Industry Expert

Five Below's Halloween offering demonstrates its agility in merchandise selection and pricing strategy. The wide range of products starting at $1 reinforces the company's 'extreme value' positioning, important for attracting price-sensitive consumers in the current economic climate. The inclusion of licensed merchandise from popular franchises like Nightmare Before Christmas and Beetlejuice could drive sales through brand recognition.

The expansion into higher-priced items in the Five Beyond section, such as the $18 giant inflatable, shows the company's attempt to capture a larger share of wallet without alienating its core customer base. This strategic pricing ladder could improve margins if executed correctly.

However, the success of this Halloween push will largely depend on inventory management and the ability to clear seasonal stock efficiently. Overstocking could lead to heavy markdowns post-Halloween, potentially impacting Q4 margins. Investors should monitor sell-through rates and any post-season inventory disclosures for a complete picture of the strategy's effectiveness.

Whether you’re searching for the perfect costume, eerie decorations, or spooky accessories, Five Below is the one-stop shop for Halloween with unbeatable value and prices that will have you screaming (for joy!)

PHILADELPHIA, PA, Sept. 05, 2024 (GLOBE NEWSWIRE) -- Five Below, Inc. (NASDAQ: FIVE), the trend-right, extreme-value brand for tweens, teens and beyond, is bringing the fun to Halloween with everything you need to celebrate in style and with savings that will have the whole family doing the “Monster Mash.” From dazzling decorations to this year’s hottest costumes, Five Below has all the Halloween essentials to create unforgettable memories without breaking the bank.

“Halloween is all about fun, creativity, and self-expression – the one night of the year where everyone gets to be whatever and whoever they want, while letting loose with family and friends,” said Michael Romanko, Chief Merchandising and Marketing Officer at Five Below. “Whether you’re looking for a costume that delights or frights, need to stock up on candy for the upcoming brigade of trick-or-treaters, or want to find home and yard décor to get family, friends and neighbors in the Halloween spirit, Five Below has got you covered this spooky season.”

Five Below’s massive and affordable 2024 Halloween product lineup includes:

• Costumes for Every Goblin & Ghoul – Unleash your alter-ego with costumes that every member of the family will love – including those with four legs! Whether you’re looking to captivate or cause shrieks of fear, Five Below has the hottest costume trends of 2024 at savings you’ll love.
  
• Spooky Everyday Style – Show your personal style and rock a spooktacular look that’s sure to turn heads with graphic tees, loungewear, hoodies and ballcaps featuring Halloween-inspired designs and some of the most beloved spooky franchises – like Nightmare Before Christmas, Beetlejuice, The Addams family and more!
  
• Frightfully Fun Décor – Transform any space into a haunted haven with affordable and eye-catching decorations for inside and outside your home. Skeletons, animatronic decor, neon lighting, oversized spiders and spiderwebs, stacking pumpkins, tombstones and more make it easy to fright and delight. In our Five Beyond shop, giant inflatables bring the fun with a 4ft LED indoor/outdoor pumpkin for only $10, an extra-large flame glow pumpkin for only $12 and a giant 7ft haunted archway for just $18. Big scares at small prices!
  
• Finish the Fright – Complete your own Halloween look with the perfect finishing touches and must-have makeup and accessories such as mix n' match masks, wigs, wearables and more, all starting at $2. From Friday the 13^th to celebrating Dia De Los Muertos, all starting at just $2.25. Get the killer looks for less!
  
• Monster Munchies – Satisfy your sweet tooth with the sweetest candy deals and specialty treats – like freeze dried horror candy, eyeball hot cocoa bombs, and zombie Takis – as well as the classic Halloween candy (Hershey’s, Reese’s, Kit Kat, Snickers, Sour Patch Kids, M&M’s) trick-or-treaters demand at unbeatable value.
  

All new this season, Five Below is unveiling an expanded and amazing experience in over 50 select stores, featuring a “fright house” full of Halloween scares and fun. Go above and beyond with exclusive giant animatronics, killer outdoor inflatables, spine-tingling crawling spiders and over-the-top Halloween décor. This Halloween shop won’t scare your budget!

With over 1,700 stores across the U.S., it’s easy to shop Five Below’s massive selection of Halloween essentials at unbeatable prices. Plus, with convenient buy-online-pick-up-in-store and home delivery options, Five Below takes the stress out of Halloween shopping.

To learn more about Five Below’s Halloween collection and to find your nearest store, visit FiveBelow.com.

About Five Below
Five Below is a leading high-growth value retailer offering trend-right, high-quality products loved by tweens, teens and beyond. We believe life is better when customers are free to "let go & have fun" in an amazing experience filled with unlimited possibilities. With most items priced between $1 and $5 and some extreme value items priced beyond $5 in our incredible Five Beyond shop, Five Below makes it easy to say YES! to the newest, coolest stuff across eight awesome Five Below worlds: Style, Room, Sports, Tech, Create, Party, Candy, and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, Five Below today has more than 1,700 stores in 43 states. For more information, please visit www.fivebelow.com or find Five Below on TikTok, Instagram, Facebook and X @fivebelow.

Contact:
FiveBelow@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f0c062a0-3b20-4f08-aa9e-d580f2f5525b

FAQ

What is the price range of Halloween items at Five Below in 2024?

Five Below's 2024 Halloween items start at just $1, with accessories beginning at $2 and larger items like giant inflatables priced up to $18 in their Five Beyond shop.

What types of Halloween products does Five Below (FIVE) offer in 2024?

Five Below (FIVE) offers a wide range of Halloween products in 2024, including costumes, decorations, accessories, apparel, makeup, and candy for all ages, including pets.

How many Five Below stores are there in the U.S. for Halloween shopping in 2024?

As of 2024, Five Below has over 1,700 stores across the United States where customers can shop for Halloween items.

What special Halloween experience is Five Below introducing in select stores for 2024?

Five Below is introducing an expanded 'fright house' experience in over 50 select stores for 2024, featuring exclusive giant animatronics, outdoor inflatables, and other Halloween décor.