J.D. Power Recognizes Fifth Third Bank as Florida’s No. 1 Retail Bank for Customer Satisfaction for Second Consecutive Year

CINCINNATI--(BUSINESS WIRE)-- J.D. Power today named Fifth Third Bank No. 1 for Retail Banking Customer Satisfaction in Florida for the second year in a row as part of its 2025 U.S. Retail Banking Satisfaction Study^SM. The Study also noted that customers rated Fifth Third No. 1 for account offerings and value.

"I am incredibly proud to celebrate that, for the second year in a row, J.D. Power is recognizing our team for the most satisfying customer banking experience in Florida," said Jamie Leonard, chief operating officer of Fifth Third. "This recognition is a testament to our vision to be the One Bank people most value and trust."

Fifth Third has had a presence in Florida since 1991 and has been strategically and rapidly growing in the state as part of the Bank’s southeast expansion strategy. The Bank opened 37 locations in Florida in the past three years and plans for an additional 72 openings by the end of 2028, as part of Fifth Third’s plans to add 200 branches predominantly in the Southeast. Presently we provide consumer banking at 186 branches throughout the state, with additional non-branch locations for commercial banking and wealth and asset management needs.

About Fifth Third

Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe, and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

Fifth Third Bank received the highest score in Florida in the J.D. Power 2024-2025 (tied in 2025) U.S. Retail Banking Satisfaction Studies, which measure customers’ satisfaction with their primary bank. Visit jdpower.com/awards for more details.

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Sophie Isherwood (Media Relations)

sophie.isherwood@53.com

Matt Curoe (Investor Relations)

matthew.curoe@53.com | 513-534-2345

Source: Fifth Third Bank