Fifth Third Bank Partners with Blend to Transform Mortgage Process

Rhea-AI Summary

On December 17, 2020, Fifth Third Bank announced a partnership with Blend to enhance its mortgage process amid rising home purchase demand. This collaboration aims to provide a seamless online mortgage experience, addressing customer preferences for digital solutions, especially post-pandemic. The new application has been deployed in 11 states, resulting in higher customer satisfaction and reduced loan funding times. Blend's technology allows applicants to use familiar credentials, streamlining documentation and interaction with mortgage specialists.

Positive

• Partnership with Blend enhances digital mortgage application process.
• Increased customer satisfaction scores since launching the new digital process.
• Reduced average time to fund loans, improving efficiency.

Negative

• None.

SAN FRANCISCO, Dec. 17, 2020 /PRNewswire/ -- Fifth Third Bank, National Association, today announced a strategic partnership with Blend, a leader in digital lending technology, to digitize its mortgage process in a time when home purchasing has reached its highest levels in more than a decade.

Growing customer demand and increased comfort with digital experiences further accelerated by the pandemic has driven the need for financial institutions to prioritize digital experiences to better engage their customers. The partnership with Blend is one more initiative in the bank's customer-centric digital strategy to enable a simple and efficient end-to-end mortgage experience.

"Customers want a simple way to apply for a mortgage online, yet they also don't want to go it completely alone," said Chris Shroat, head of mortgage for Fifth Third. "Partnering with Blend allows us to offer a simple, seamless online home financing experience.  And our mortgage loan originators are there to shepherd the process to help ensure our customers are confident as they make what likely is the biggest purchase of their lives."

Fifth Third has rolled out the new application to its mortgage specialists across 11 states for mortgages and refinancing. Since launching the new digital process, the average customer satisfaction score has increased while the average time to fund a loan has decreased.

This partnership allows Fifth Third customers to digitally apply for a mortgage, and use things that they know (such as bank or payroll credentials) to complete their application, saving time from having to hunt and find documents. Once the application is in, they can use an online portal to track the status of their loan application, upload documents, consent and sign electronically and receive reminders if there is additional information needed. Their mortgage loan officers and processors are available and can collaborate in real time if they want. Not only does the experience with Blend embody the shift to innovative digital solutions, it also has automated much of the formerly manual information gathering that was a burden on applicants and employees alike.

"Our goal is to anticipate challenges that may arise in the market and help our lender partners adapt quickly to meet the needs of their customers, especially during tough times," said Blend Co-founder and CEO Nima Ghamsari. "Our work with Fifth Third is a testament to this, and we're proud to partner with them to allow future and current homeowners to have a simple and efficient end-to-end mortgage experience."

Through Blend, financial institutions empower consumers to choose how they want to engage with their bank and help their loan teams to close loans quickly and easily without necessitating in-person interaction. For more information on how Blend partners with financial institutions, visit blend.com.

About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. As of September 30, 2020, Fifth Third had $202 billion in assets and operated 1,122 full-service banking centers and 2,414 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. In total, Fifth Third provides its customers with access to approximately 52,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of September 30, 2020, had $422 billion in assets under care, of which it managed $53 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the Nasdaq® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank, National Association. Member FDIC.

About Blend
Blend helps lenders streamline the customer journey for any banking product from application to close. Its Digital Lending Platform is used by Wells Fargo, U.S. Bank, and over 250 other leading financial institutions to acquire more customers, increase productivity, and deepen customer relationships. The company enables customers to process more than $3.5 billion in mortgages and consumer loans per day, helping millions of consumers get into homes and gain access to the capital they need to lead better lives. To learn more, visit blend.com.

 

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SOURCE Blend

FAQ

What is the significance of Fifth Third Bank's partnership with Blend?

The partnership aims to enhance the mortgage application process, providing a seamless digital experience for customers.

How has customer satisfaction changed with the new mortgage application process?

Customer satisfaction scores have increased since the implementation of the new digital mortgage application.

In how many states has Fifth Third rolled out the new mortgage application?

The new digital mortgage application has been rolled out across 11 states.

What benefits does the Blend collaboration provide to Fifth Third Bank's customers?

Customers can apply for a mortgage digitally, use familiar credentials, track their application status, and interact seamlessly with loan officers.

What has been the impact on loan funding times since the new process launched?

The average time to fund loans has decreased, enhancing the efficiency of the mortgage process for customers.