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Clover Sport Enhances Fan Experiences and Streamlines Stadium Operations Globally
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Fiserv, Inc. (NASDAQ: FISV) is enhancing fan experiences at sports and entertainment venues with Clover® Sport, a point-of-sale solution integrating hardware, software, and loyalty programs. This initiative aims to improve purchasing efficiency through contactless options, reducing wait times for fans. Notably, venues like Citi Field and Footprint Center are leveraging Clover's capabilities to optimize operations and gain insights into consumer behavior. Clover's open architecture allows seamless integration of third-party solutions, reinforcing Fiserv's position as a leader in payments and financial technology.
Positive
Enhanced fan experience with contactless purchasing options, improving operational efficiency.
Clover Sport's integration helps venue operators access real-time data for better resource allocation.
Partnerships with major venues like Citi Field and Fiserv Forum highlight Clover's broad adoption.
Negative
None.
More than 300 sports and entertainment venues are innovating fan interactions via point-of-sale hardware,software and specialized services
BROOKFIELD, Wis.--(BUSINESS WIRE)--
Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions, is enabling arenas, stadiums and entertainment venues of all sizes to deliver next generation fan experiences and foodservice operations with Clover® Sport, which integrates point-of-sale hardware with specialized software and services such as loyalty and rewards programs.
As fans return to live events, they are ready to adopt new commerce technology for faster, more convenient purchasing experiences. From contactless concession ordering to merchandise buying, Clover Sport from Fiserv offers self-service options via mobile phones, kiosks, and grab-and-go marketplaces that seamlessly integrate with back-of-house operations. Fans benefit from shorter queue lines, while venue operators benefit from robust management tools including real-time data and reporting that can be leveraged to optimize operations and increase profitability.
Clover Sport combines a range of Clover point-of-sale hardware with the robust back office management tools and rich insights engines of Bypass, and will be the new go-forward identity for Bypass.
“For many people an event is just not the same without snacks and a souvenir t-shirt, but no one wants to spend the whole time waiting in line,” said Dan Bjerke, head of Clover from Fiserv. “As pandemic-era restrictions lift and in-person attendance rises, teams and venue operators are tasked with delivering enhanced fan experiences while managing staffing challenges. Venues that have been upgrading their payment technology over the last two years are well positioned to set a new standard for fan purchases by making them a more seamless part of the event experience.”
Contactless Experiences at Citi Field
Consumers have increasingly adopted digital ordering and purchasing formats during the pandemic, and now fans expect similar contactless experiences at sporting events and concerts.
At Citi Field, home of Major League Baseball’s New York Mets, Clover Sport enables fans to make contactless purchases throughout restaurants, concession areas and retail stores, order via mobile phones from their seats, and even pay with stored value on digital tickets. Citi Field is also exploring the addition of self-service capabilities to expand contactless purchasing options for fans.
“Clover enables us to offer the contactless experiences that our fans expect when they show up for a Mets game with family and friends,” said Jeff Deline, EVP and Chief Revenue Officer of the New York Mets. “Doing so has helped streamline our operational service model, allowing us to serve fans quicker so they can spend more time watching the game.”
The Mets also leverage Clover at their minor league facilities in Brooklyn, New York, Port St. Lucie, Florida and Syracuse, New York.
Utilizing Data and Insights at Footprint Center
When venues are outfitted with a connected commerce solution, stadium operators and food service management providers are able to gain access to industry-leading reporting capabilities that provide meaningful insights regarding the flow of commerce and inventory throughout the stadium.
At Footprint Center, home of the Phoenix Suns, Phoenix Mercury and multiple concerts and events, understanding the data behind the teams’ concession sales enables the organizations to properly allocate resources, move staff, and even adjust technology to best meet the needs of their fans for any given game or concert.
“Clover Sport helps us better understand when and where attendees are purchasing concessions throughout the arena, including how the volume of customers visiting each concession area can vary from night to night,” said Dan Costello, Chief Revenue Officer of the Phoenix Suns. “This level of detail allows us to make meaningful adjustments to our service model for each game, such as leveraging the flexibility of Clover to convert concession areas to a self-service model on nights when we plan on having less staff on site.”
Expanding Capabilities at Fiserv Forum
With its open platform architecture, the Clover point-of-sale system allows operators to easily integrate third-party solutions for loyalty and rewards, in-app mobile ordering, digital ticketing, and merchandise sales at retail outlets located within the stadium.
At Fiserv Forum, where nearly 300 Clover devices have powered contactless concession ordering since the arena reopened to fans in March of 2021, a recent integration between Clover and Teamwork Commerce is now helping the Milwaukee Bucks streamline how fans purchase merchandise at Bucks Pro Shops located throughout the arena.
“The positive responses from fans ordering concessions at Fiserv Forum made us want to create a similar experience for those purchasing apparel and memorabilia before, after, and during games,” said Matt Pazaras, Chief Business Development & Strategy Officer of the Milwaukee Bucks. “Because Clover allows us to seamlessly integrate third-party technology, such as Teamwork Commerce, it was simple for us to expand digital purchasing across retail stores in Fiserv Forum, creating a very consistent experience for our fans.”
In a world moving faster than ever before, Fiserv helps clients deliver solutions in step with the way people live and work today – financial services at the speed of life. Learn more at fiserv.com.
Fiserv, Inc. (NASDAQ: FISV) aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index, the FORTUNE® 500, and has been recognized as one of FORTUNE World’s Most Admired Companies® for 11 of the past 14 years and named among the World’s Most Innovative Companies by Fast Company for two consecutive years. Visit fiserv.com and follow on social media for more information and the latest company news.
Media Relations:
Chase Wallace Director, Communications
Fiserv, Inc. +1 470-481-2555
chase.wallace@fiserv.com
Additional Contact:
Ann S. Cave Vice President, External Communications Fiserv, Inc. +1 678-325-9435
ann.cave@fiserv.com
Source: Fiserv, Inc.
FAQ
What is Clover Sport from Fiserv (FISV)?
Clover Sport is Fiserv's point-of-sale solution designed for sports and entertainment venues, integrating hardware and software for enhanced fan experiences.
How does Clover Sport improve fan experiences at events?
Clover Sport improves fan experiences by offering contactless payment options and reducing wait times through self-service capabilities.
Which venues are using Clover Sport?
Clover Sport is currently used at venues like Citi Field and Footprint Center, enhancing purchasing efficiency and operational insights.
What are the benefits of using Clover Sport for venue operators?
Venue operators benefit from real-time data and reporting that help optimize operations and increase profitability.
Is Fiserv (FISV) a publicly traded company?
Yes, Fiserv, Inc. is publicly traded on the NASDAQ under the ticker symbol FISV.
