Businesses Can Reduce Risk and Optimize Commerce with New Data-as-a-Service Through Carat from Fiserv
Fiserv, a global leader in payments technology, has launched a new data-as-a-service (DaaS) capability for its Carat operating system, allowing large enterprises to access near-real-time transaction data through the Snowflake Data Cloud. This innovation enhances data analysis and decision-making, reduces operational costs, and improves customer experiences by enabling seamless integration of payments data. The new capability empowers businesses to optimize commerce, strengthen loyalty programs, and mitigate fraud.
- Launch of data-as-a-service capability enhancing near-real-time access to payments data.
- Reduces operational costs by eliminating ETL integrations.
- Improves decision-making and customer experience through enhanced data utilization.
- None.
Ability to access transactional data via the Snowflake Data Cloud will enable near-real-time data intelligence
The new DaaS capability allows businesses to sync reporting and analytics from Carat with the business’s existing data warehouse. Synching via the cloud removes the need for enterprises to build ETL (extract, transform, load) integrations, reducing operational costs and removing the need for manual intervention. Doing so allows a business to access transactional data with speed and accuracy, and empowers them with rich insights that will help strengthen commerce models.
“The introduction of Carat data-as-a-service capabilities will enable large enterprises to leverage Snowflake Secure Data Sharing and its collaboration capabilities to maximize the value they are able to extract from payment data,” said Rinesh Patel, Global Industry GTM Lead, Financial Services at Snowflake. “By enabling seamless and secure data transfer via the cloud, the Carat operating system modernizes how payment data flows to decision makers and can be used to guide business decisions.”
With ready-to-query data, a business can also enhance consumer experiences by integrating real-time payments data into the checkout process. This can enable the business to use data intelligence to strengthen loyalty and rewards programs, improve decisioning for embedded financial services, and augment fraud mitigation.
“We continue to strengthen our commerce ecosystem with meaningful investments that enable our partners to operate with efficiency, earn client trust, and create better experiences for their customers,” said
Carat is the unified, simple, global operating system that enables payments anywhere and anytime, optimizes commerce across channels, and delivers embedded finance in ways that create new customer experiences. Learn more at carat.fiserv.com.
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