Commerce Bank Selects FIS to Unlock Advanced Loyalty Solutions for Customers
FIS has announced a partnership with Commerce Bank to provide a comprehensive card-based loyalty solution. This collaboration aims to enhance customer satisfaction and operational efficiency for Commerce Bank's loyalty program management. Key features of the partnership include:
1. FIS will offer an end-to-end loyalty program management platform to Commerce Bank, a top-50 U.S. bank with over $30 billion in assets.
2. Commerce Bank will leverage FIS Premium Payback, allowing customers to pay with reward points seamlessly at the point of sale.
3. The new loyalty program will offer faster, more flexible innovation, including new customer marketing capabilities, faster product roll-out, and back-end support for various processes.
4. This partnership is expected to help Commerce Bank upgrade from a traditional, transaction-based loyalty program to one that generates more meaningful and long-term customer engagement.
FIS ha annunciato una partnership con Commerce Bank per fornire una soluzione completa di fidelizzazione basata su carte. Questa collaborazione ha l'obiettivo di migliorare la soddisfazione dei clienti e l'efficienza operativa nella gestione del programma di fidelizzazione di Commerce Bank. Le caratteristiche principali della partnership includono:
1. FIS offrirà una piattaforma di gestione del programma di fidelizzazione end-to-end a Commerce Bank, una delle prime 50 banche statunitensi con oltre 30 miliardi di dollari di attivi.
2. Commerce Bank utilizzerà FIS Premium Payback, consentendo ai clienti di pagare con punti premio in modo fluido nel punto vendita.
3. Il nuovo programma di fidelizzazione offrirà innovazioni più rapide e flessibili, comprese nuove capacità di marketing per i clienti, un lancio più veloce dei prodotti e supporto back-end per vari processi.
4. Si prevede che questa partnership aiuti Commerce Bank a passare da un programma di fidelizzazione tradizionale, basato sulle transazioni, a uno che genera un coinvolgimento dei clienti più significativo e duraturo.
FIS ha anunciado una asociación con Commerce Bank para proporcionar una solución integral de lealtad basada en tarjetas. Esta colaboración tiene como objetivo mejorar la satisfacción del cliente y la eficiencia operativa en la gestión del programa de lealtad de Commerce Bank. Las características clave de la asociación incluyen:
1. FIS ofrecerá una plataforma de gestión de programas de lealtad de extremo a extremo a Commerce Bank, uno de los 50 principales bancos de EE. UU. con más de 30 mil millones de dólares en activos.
2. Commerce Bank aprovechará FIS Premium Payback, lo que permitirá a los clientes pagar con puntos de recompensa de manera fluida en el punto de venta.
3. El nuevo programa de lealtad ofrecerá innovaciones más rápidas y flexibles, incluyendo nuevas capacidades de marketing para clientes, un lanzamiento más rápido de productos y soporte back-end para diversos procesos.
4. Se espera que esta asociación ayude a Commerce Bank a pasar de un programa de lealtad tradicional, basado en transacciones, a uno que genere un compromiso del cliente más significativo y a largo plazo.
FIS는 Commerce Bank와 파트너십을 체결하여 카드 기반의 종합 로열티 솔루션을 제공한다고 발표했습니다. 이 협업은 Commerce Bank의 로열티 프로그램 관리를 위한 고객 만족도와 운영 효율성을 향상시키는 것을 목표로 합니다. 파트너십의 주요 특징은 다음과 같습니다:
1. FIS는 자산이 300억 달러가 넘는 미국 상위 50위 은행인 Commerce Bank에 종합 로열티 프로그램 관리 플랫폼을 제공합니다.
2. Commerce Bank는 고객이 판매 시점에서 보상 포인트로 원활하게 결제할 수 있도록 FIS 프리미엄 페이백을 활용합니다.
3. 새로운 로열티 프로그램은 고객 마케팅을 위한 새로운 기능, 빠른 제품 출시, 다양한 프로세스를 위한 백엔드 지원 등을 포함한 더 빠르고 유연한 혁신을 제공할 것입니다.
4. 이 파트너십은 Commerce Bank가 전통적인 거래 기반의 로열티 프로그램에서 보다 의미 있고 장기적인 고객 참여를 생성하는 프로그램으로 업그레이드하는 데 도움을 줄 것으로 예상됩니다.
FIS a annoncé un partenariat avec Commerce Bank pour fournir une solution complète de fidélisation basée sur des cartes. Cette collaboration vise à améliorer la satisfaction des clients et l'efficacité opérationnelle de la gestion du programme de fidélité de Commerce Bank. Les principales caractéristiques du partenariat incluent :
1. FIS proposera à Commerce Bank, une des 50 plus grandes banques américaines avec plus de 30 milliards de dollars d'actifs, une plateforme de gestion des programmes de fidélité de bout en bout.
2. Commerce Bank tirera parti de FIS Premium Payback, permettant aux clients de payer facilement avec des points de récompense au point de vente.
3. Le nouveau programme de fidélité offrira des innovations plus rapides et plus flexibles, y compris de nouvelles capacités de marketing pour les clients, un déploiement plus rapide des produits et un support back-end pour divers processus.
4. Ce partenariat devrait aider Commerce Bank à passer d'un programme de fidélité traditionnel, basé sur les transactions, à un programme qui génère un engagement client plus significatif et durable.
FIS hat eine Partnerschaft mit der Commerce Bank angekündigt, um eine umfassende kartenbasierte Loyalitätslösung bereitzustellen. Diese Zusammenarbeit zielt darauf ab, die Kundenzufriedenheit und die betriebliche Effizienz im Management des Loyalitätsprogramms der Commerce Bank zu verbessern. Zu den wichtigsten Merkmalen der Partnerschaft gehören:
1. FIS wird der Commerce Bank, einer der 50 größten Banken der USA mit über 30 Milliarden Dollar an Vermögenswerten, eine End-to-End-Loyalitätsprogramm-Managementplattform anbieten.
2. Commerce Bank wird FIS Premium Payback nutzen, um Kunden das nahtlose Bezahlen mit Prämienpunkten am Verkaufsort zu ermöglichen.
3. Das neue Loyalitätsprogramm wird schnellere und flexiblere Innovationen bieten, einschließlich neuer Marketingmöglichkeiten für Kunden, schnellere Produkteinführungen und Backend-Support für verschiedene Prozesse.
4. Es wird erwartet, dass diese Partnerschaft der Commerce Bank hilft, von einem traditionellen, transaktionsbasierten Loyalitätsprogramm zu einem überzugehen, das bedeutungsvollere und langfristige Kundenbindung erzeugt.
- FIS secures a partnership with Commerce Bank, a top-50 U.S. bank with over $30 billion in assets
- The partnership includes providing an end-to-end loyalty program management platform
- Commerce Bank will implement FIS Premium Payback, allowing point-of-sale reward redemption
- The new loyalty program is expected to improve customer engagement and operational efficiency
- None.
Insights
This partnership between FIS and Commerce Bank represents a significant advancement in loyalty program management within the banking sector. FIS's end-to-end solution offers several key benefits:
- Enhanced operational efficiency for Commerce Bank's loyalty program
- Improved customer engagement through more flexible and innovative features
- Real-time point redemption at the point of sale, which is a differentiator in the market
- Potential for increased transaction volumes and customer retention
For FIS, this deal with a top-50 U.S. bank strengthens its position in the financial technology space, particularly in loyalty solutions. It demonstrates FIS's ability to modernize traditional banking services, which could lead to more contracts with other financial institutions.
While the immediate financial impact may be , the long-term potential for revenue growth and market share expansion in the loyalty solutions segment is significant. Investors should view this as a positive indicator of FIS's competitive edge and growth strategy in the evolving fintech landscape.
Key Facts
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FIS announces it will provide a comprehensive card-based loyalty solution to Commerce Bank, a top-50
U.S. bank by asset size. - By providing cutting-edge capabilities and back-end support, FIS seeks to drive greater satisfaction for Commerce Bank and more operational efficiency for its loyalty program management.
- Commerce Bank will also leverage FIS Premium Payback, empowering its customers to pay with reward points seamlessly at the point of sale.
“FIS is excited to manage Commerce Bank’s loyalty program and offer them capabilities that keep up with customers’ shifting expectations, closely resonate with their lifestyles, and generate impactful brand advocacy,” said Mladen Vladic, Head of Products and Services for Loyalty at FIS. “The relationship will ultimately help Commerce Bank upgrade from a traditional, transaction-based loyalty program to one that generates more meaningful and long-term engagement with its customers. It’s a testament to our proven ability to help organizations modernize how their customers move money and make the most of their money at work.”
By leveraging FIS’ loyalty engagement solutions and its underlying APIs, Commerce Bank’s loyalty program will have the benefit of new customer marketing with insight capabilities, faster product roll-out, and back-end support on processes such as fulfillment, reporting, customer servicing, and related tasks.
As part of the solution, Commerce Bank will also leverage FIS to make it easier for customers to redeem reward points right at the point of sale, ultimately providing them with instant cash savings and driving more engaged cardholder behavior. Unlike other programs in the market, Premium Payback’s frictionless and real-time experience does not require behind-the-scenes settlement with cardholders before rewards can be applied.
By selecting FIS to power its loyalty program management, Commerce Bank opens the door to providing cardholders with a new rewards program that innovates faster, operates more efficiently, and improves customer engagement for a more meaningful relationship.
FIS is a financial technology company providing solutions to financial institutions, businesses, and developers. We unlock financial technology to the world across the money lifecycle underpinning the world’s financial system. Our people are dedicated to advancing the way the world pays, banks and invests, by helping our clients to confidently run, grow, and protect their businesses. Our expertise comes from decades of experience helping financial institutions and businesses of all sizes adapt to meet the needs of their customers by harnessing where reliability meets innovation in financial technology. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240926155548/en/
Kim Snider, 904.438.6278
Senior Vice President
FIS Global Marketing and Communications
kim.snider@fisglobal.com
Source: Fidelity National Information Services
FAQ
What loyalty solution is FIS providing to Commerce Bank?
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