First National Bank of Omaha Launches Credit Card-as-a-Service Solution

Rhea-AI Summary

First National Bank of Omaha (FNBO) launches Bend by FNBO, a new credit card-as-a-service (CaaS) solution aimed at fintechs and digital brands. This innovation enhances FNBO’s technological capabilities, allowing for customized credit card issuance through an embedded model of open API services.

FNBO's 164 years of experience supports this modern solution, facilitating quick integration and management of branded credit card programs. The initial partnership with Marqeta enables brands to leverage FNBO’s underwriting and program management, providing a comprehensive service for digital platforms.

Positive

• Launch of Bend by FNBO expands FNBO’s credit card offerings.
• Partnership with Marqeta enhances speed and flexibility for clients.
• FNBO's long-standing reputation supports trust in new offerings.

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• None.

Bend by FNBO Aimed to Meet the Dynamic Needs of Fintechs, Digital Brands and Technology Platforms

OMAHA, Neb.--(BUSINESS WIRE)-- First National Bank of Omaha (FNBO) announces the launch of Bend by FNBO. The new credit card-as-a-service (CaaS) solution expands FNBO’s technological agility to offer customized credit card issuance for today’s digital landscape. Bend by FNBO blends modern technology with safety and expertise to supplement FNBO's already strong co-brand credit card capabilities.

Backed by 164 years of financial experience, Bend by FNBO offers an embedded model of open API services for credit cards through a network of strategic partnerships, allowing plug-and-play financial services that can integrate seamlessly into existing environments. This solution allows brands to partner with the experience of a nationally chartered bank, while unlocking flexibility through modern technology that allows for customization and embeddable card experiences.

“In today’s digital world, everything requires flexibility and agility,” says Marc Butterfield, SVP, Head of Bend by FNBO. “The banking landscape is evolving, and macro trends like banking-as-a-service and open banking are transforming how digital brands deliver financial products and services to their customers. Recognizing this, we’re proud to be one of the first banks to offer modular, embedded credit card solutions to serve the dynamic market today. Bend by FNBO was built around flexible, tech-first tools that enable companies to build a credit card experience that fits their brand.”

Through curated partnerships with payment providers, including its launch partner Marqeta, Bend by FNBO aims to be the credit solution of choice for digitally native brands, fintech and technology platforms. The collaboration enables companies to roll out branded credit card programs quickly by using Marqeta’s modern, open APIs to embed the credit card experience within their applications, while utilizing FNBO’s underwriting services and program management capabilities, including compliance and risk management. Marqeta’s self-service dashboard also allows companies to configure and manage card products in real-time, so brands now have the speed to market as they evolve their credit card capabilities.

“Bend by FNBO’s CaaS offering allows companies to integrate and deploy custom branded credit card products quickly and seamlessly with the support of a trusted and experienced bank,” shares Kamesh Tumsi, VP of Product Management at Marqeta. “It has been a tremendous experience working with the FNBO team, and we look forward to future collaborations and new innovation.”

Value of FNBO

FNBO, independent and family-owned for six generations, and one of the top credit card issuers in the U.S., brings decades of credit co-branded program management experience. FNBO was among the first banks to issue credit cards and the first bank to use fuel cell technology as its main power source. With the addition of Bend by FNBO, the bank is pioneering modular credit card services to bring API-embeddable credit products to market.

Bend by FNBO’s unique offering includes bank charter, balance sheet, underwriting, offer management, risk, analytics, disputes, integrated marketing support, customer service, and more. “From our technology, charter, governance and enablement, we’re truly a one-stop shop for digital brands interested in a credit card program,” adds Butterfield. “Bend by FNBO is a balanced blend of ‘As-a-Service’, embedded lending and fintech.”

For additional information on Bend by FNBO, visit bendbyfnbo.com.

ABOUT FNBO

First National Bank of Omaha (FNBO) is a leader in the credit card partnership arena, with partners in a variety of industries including retail, travel, entertainment, automotive, oil, nonprofits and more. For over 60 years, FNBO has specialized in providing comprehensive credit card programs with personalized service to help its customers achieve their goals. Visit card.fnbo.com for more information.

First National Bank of Omaha is a subsidiary of First National of Nebraska. First National of Nebraska and its affiliates have nearly $30 billion in assets and 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota, Texas and Wyoming. Learn more at fnbo.com and connect with us on Facebook, Twitter and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220830005403/en/

Haley Meyer

Trevelino/Keller

404-214-0722 Ext. 129

hmeyer@trevelinokeller.com

Source: First National Bank of Omaha

FAQ

What is Bend by FNBO launched by First National Bank of Omaha?

Bend by FNBO is a new credit card-as-a-service (CaaS) solution that offers customized credit card issuance for fintechs and digital brands.

Who is the launch partner for Bend by FNBO?

The launch partner for Bend by FNBO is Marqeta, which provides modern APIs for quick integration.

How does Bend by FNBO enhance credit card solutions for brands?

Bend by FNBO enables brands to quickly deploy custom branded credit card products with FNBO’s backing, including underwriting and compliance.

What are the benefits of using Bend by FNBO's services?

Bend by FNBO offers flexibility and agility in financial product delivery, allowing brands to create tailored credit card experiences.

How long has First National Bank of Omaha been in operation?

First National Bank of Omaha has been in operation for 164 years, providing financial services and expertise.