FICO Teams Up with Pro Volleyball Federation to Champion Financial Literacy for Volleyball Athletes and Fans

Rhea-AI Summary

FICO has announced a strategic partnership with Pro Volleyball Federation (PVF) for the 2025 season, focusing on promoting financial literacy and credit education. The partnership will provide PVF athletes with free access to myFICO to monitor their FICO® Scores and engage with fans on financial education content.

PVF, North America's premier professional volleyball league launched in 2024, has shown impressive growth with over 575,000 fans in attendance and millions of online viewers. The collaboration aims to leverage the rising popularity of women's volleyball to promote financial awareness.

According to a recent Harris Poll survey commissioned by FICO, 60% of Americans believe personal finance is important for adulthood, with 25% of Gen Z reporting that lack of financial skills has hindered their financial goals. The FICO® Score, used by 90% of top U.S. lenders, remains a critical tool for credit decisions in personal loans, mortgages, and credit cards.

Positive

• Partnership expands FICO's market presence in sports sector
• Access to 575,000+ PVF fans and millions of online viewers for customer acquisition
• Strategic alignment with growing women's sports market

Negative

• None.

FICO’s sponsorship focuses on raising awareness of financial literacy and credit education through volleyball athletes, engaging fellow athletes and fans to make informed financial decisions

BOZEMAN, Mont.--(BUSINESS WIRE)-- Global analytics software leader, FICO has announced its sponsorship of Pro Volleyball Federation (PVF) for the 2025 season. Through this partnership, FICO will help raise awareness of financial literacy and credit education by engaging PVF athletes to share valuable insights including free access to myFICO, where they can check and monitor their FICO^® Score. PVF athletes will also engage with fellow players and fans on social media channels to share experiences with and ways to access this valuable credit education content throughout the season to empower them to make better informed financial decisions and build foundations for a stronger financial future.

Pro Volleyball Federation (Graphic: FICO)

PVF is the premier professional volleyball league in North America, offering top athletes the opportunity to compete at the highest level. Since its launch in 2024, PVF has experienced rapid growth, with record-breaking attendance, drawing more than 575,000 fans, millions of online viewers, and national media coverage, all reflecting the rising popularity of women’s volleyball across the U.S.

“The energy surrounding professional women’s volleyball has never been greater, and welcoming an industry-leading organization like FICO underscores the growing impact of our league,” said Jen Spicher, CEO at Pro Volleyball Federation. “Financial literacy and credit education play an important role in the lives of athletes and fans alike, and this collaboration adds another layer of support as they navigate their financial futures.”

FICO has long been committed to helping drive financial empowerment through credit education. The company works with students, adults, and community organizations to improve financial literacy in communities across the U.S. Research shows that individuals who track their FICO^® Scores are more likely to have higher scores and fewer late payments. Knowing and tracking your FICO Score can improve financial decision-making.

A recent Harris Poll survey commissioned by FICO found that 3 in 5 Americans (60%), including 50% of Gen Z (ages 18-27), believe personal finance is one of the most useful subjects in adulthood that can be taught in high school. Additionally, 25% of Gen Z feel that a lack of personal finance skills has prevented them from achieving financial goals. Furthermore, many Gen Z (43%) also believe that banks and financial institutions should be most responsible for educating people on how to manage their finances, such as using credit responsibly, managing debt, and saving for retirement. These insights reveal a strong demand for credit education, especially among younger generations looking to manage their financial futures.

“Financial health is just as crucial as preparation and strategy in sports,” said Jenelle Dito, Vice President of Consumer Empowerment Programs and Partnerships at FICO. “At FICO, we’re excited to raise awareness about financial literacy and credit education, empowering volleyball fans and athletes to make more confident and informed financial decisions.”

The FICO^® Score is used by 90% of top U.S. lenders. Lenders use FICO Scores to extend credit for personal loans, mortgages, auto loans, credit cards, and more, which is why it is so important for people to know their FICO Score and what is impacting it.

FICO offers resources to help people kick-start their financial literacy and credit education journey. For example, myFICO lets consumers check and monitor their FICO^® Score for free. Plus, FICO continually updates the website and app with credit education materials and tools designed to help people understand their credit.

To check your FICO^® Score for free, go to: https://www.myfico.com/free.

To learn more information about FICO’s credit education programs, FICO’s Score A Better Future™ and FICO’s Score A Better Future™ Fundamentals program, visit: https://www.fico.com/sabf/.

ABOUT PRO VOLLEYBALL FEDERATION

Pro Volleyball Federation is the leading professional volleyball league in the United States. PVF sets the standard for the sport, offering the largest number of franchises, unmatched attendance, extensive broadcast coverage and substantial championship prize money. It combines top-tier talent, including NCAA stars and international athletes, with cutting-edge production and technology to provide fans with an unmatched viewing experience. As a vital link between collegiate volleyball and the professional stage, PVF is dedicated to shaping the future of the sport and increasing visibility for its athletes. For more information, visit ProVolleyball.com.

About FICO

FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 80 countries do everything from protecting four billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO^® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency.

Learn more at https://www.fico.com/en.

Join the conversation at https://x.com/FICO_corp & https://www.fico.com/blogs/.

For FICO news and media resources, visit https://www.fico.com/en/newsroom.

FICO and Score A Better Future are trademarks or registered trademarks of Fair Isaac Corporation in the U.S. and other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250304026219/en/

FICO Media Contact

Julie Huang

press@fico.com

Pro Volleyball Federation Media Contact

Rob Carolla

rob@provolleyball.com

Source: FICO

FAQ

What are the key benefits of FICO's partnership with Pro Volleyball Federation for 2025?

FICO will provide PVF athletes with free myFICO access to monitor their FICO Scores and engage with fans to promote financial literacy through social media channels.

How successful has the Pro Volleyball Federation been since its 2024 launch?

PVF has attracted over 575,000 fans, millions of online viewers, and national media coverage, demonstrating strong growth in women's volleyball.

What percentage of Gen Z feels by lack of financial knowledge according to FICO's survey?

25% of Gen Z reported that insufficient personal finance skills have prevented them from achieving their financial goals.

How widely is the FICO Score used in lending decisions?

The FICO Score is used by 90% of top U.S. lenders for decisions on personal loans, mortgages, auto loans, and credit cards.