Retail and Restaurant Sales Accelerate in February, Fiserv Small Business Index Reports
Fiserv Small Business Index holds steady at 147
Small business sales grew +
“Consumer spending continued to show resiliency in February, resulting in a second consecutive month of small business sales growth to start 2025,” said Prasanna Dhore, Chief Data Officer, Fiserv. “Notably, Restaurants, Furniture, Auto Parts, Clothing and Health Care all saw growth during the month.”
On a year-over-year basis, small business sales (+
Year-to-date, combined sales growth for January and February is
Retail Demand Remains Strong in February
Consumer spending at small business retail remained strong with sales (+
On a monthly basis, small business retail sales (+
Restaurants Grow Compared to January, but Headwinds Persist
Consumer spending at small business restaurants declined (-
On a month-over-month basis, restaurants experienced a welcomed bounce, growing both total sales (+
Services Growth Slows
As consumers shifted more of their dollars to restaurants and retailers in February, service-oriented spending showed signs of slowing, growing just +
On an annual basis, the fastest-growing service categories were Professional Services (+
Compared to January 2025, Hospitals (+
Regional Trends
-
States showing the most year-over-year sales growth were
North Dakota (+11.8% ),Georgia (+10.6% ),South Carolina (+8.6% ),Minnesota (+7.0% ) andVirginia (+6.2% ). The strongest-performing states month over month wereNorth Dakota (+8.8% ),Louisiana (+5.7% ),Texas (+4.3% ),Indiana (+4.0% ) andAlabama (+3.6% ). -
Large cities showing the most year-over-year sales growth were
Atlanta (+14.4% ) andMiami (+5.3% ); conversely, theNew York metro area saw sales decline (-5.7% ) year over year. On a monthly basis, sales growth was strongest inDallas (+4.6% ),Atlanta (+3.2% ) andPhiladelphia (+1.2% ).
About the Fiserv Small Business Index®
The Fiserv Small Business Index is published during the first week of every month and differentiated by its direct aggregation of consumer spending activity within the
Benchmarked to 2019, the Fiserv Small Business Index provides a numeric value measuring consumer spending, with an accompanying transaction index measuring customer traffic. Through a simple interface, users can access data by region, state, and/or across business types categorized by the North American Industry Classification System (NAICS). Computing a monthly index for 16 sectors and 34 sub-sectors, the Fiserv Small Business Index provides a timely, reliable and consistent measure of small business performance even in industries where large businesses dominate.
To access the full Fiserv Small Business Index, visit fiserv.com/FiservSmallBusinessIndex.
About Fiserv
Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and one of Fortune® World’s Most Admired Companies™. Visit fiserv.com and follow on social media for more information and the latest company news.
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Media Relations:
Chase Wallace
Director, Communications
Fiserv, Inc.
+1 470-481-2555
chase.wallace@fiserv.com
Source: Fiserv, Inc.