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Retail and Restaurant Sales Accelerate in February, Fiserv Small Business Index Reports

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Fiserv (NYSE: FI) reports steady small business performance in February 2025, with the Small Business Index maintaining at 147. Small business sales showed a +2.1% year-over-year growth and a modest +0.1% month-over-month increase.

Key highlights include:

  • Retail sector demonstrated strength with +1.6% year-over-year sales growth, led by General Merchandise (+7.3%), Clothing (+3.7%), and Sporting Goods (+3.6%)
  • Restaurant segment saw mixed results with -2.4% year-over-year sales decline despite +5.9% increase in foot traffic
  • Services sector growth slowed to +2.3% year-over-year, with Professional Services leading at +8.7%

Regionally, North Dakota (+11.8%), Georgia (+10.6%), and South Carolina (+8.6%) showed the strongest year-over-year growth. Among major cities, Atlanta led with +14.4% growth, while New York metro area declined -5.7%.

Fiserv (NYSE: FI) riporta una performance stabile delle piccole imprese a febbraio 2025, con l'Indice delle Piccole Imprese che si mantiene a 147. Le vendite delle piccole imprese hanno mostrato una crescita del +2,1% rispetto all'anno precedente e un modesto aumento del +0,1% rispetto al mese precedente.

I punti salienti includono:

  • Il settore retail ha dimostrato forza con una crescita delle vendite del +1,6% rispetto all'anno precedente, guidato da Merci Generali (+7,3%), Abbigliamento (+3,7%) e Articoli Sportivi (+3,6%)
  • Il segmento ristorazione ha registrato risultati misti con un calo delle vendite del -2,4% rispetto all'anno precedente nonostante un aumento del traffico pedonale del +5,9%
  • La crescita del settore servizi è rallentata a +2,3% rispetto all'anno precedente, con i Servizi Professionali in testa con un +8,7%

A livello regionale, il Dakota del Nord (+11,8%), la Georgia (+10,6%) e la Carolina del Sud (+8,6%) hanno mostrato la crescita più forte rispetto all'anno precedente. Tra le principali città, Atlanta ha guidato con una crescita del +14,4%, mentre l'area metropolitana di New York è diminuita del -5,7%.

Fiserv (NYSE: FI) informa sobre un rendimiento estable de las pequeñas empresas en febrero de 2025, con el Índice de Pequeñas Empresas manteniéndose en 147. Las ventas de pequeñas empresas mostraron un crecimiento del +2,1% interanual y un modesto aumento del +0,1% mensual.

Los aspectos más destacados incluyen:

  • El sector minorista demostró fortaleza con un crecimiento de ventas del +1,6% interanual, liderado por Mercancías Generales (+7,3%), Ropa (+3,7%) y Artículos Deportivos (+3,6%)
  • El segmento de restaurantes vio resultados mixtos con una disminución de ventas del -2,4% interanual a pesar de un aumento del tráfico peatonal del +5,9%
  • El crecimiento del sector servicios se desaceleró a +2,3% interanual, con los Servicios Profesionales liderando con un +8,7%

A nivel regional, Dakota del Norte (+11,8%), Georgia (+10,6%) y Carolina del Sur (+8,6%) mostraron el crecimiento interanual más fuerte. Entre las principales ciudades, Atlanta lideró con un crecimiento del +14,4%, mientras que el área metropolitana de Nueva York disminuyó un -5,7%.

Fiserv (NYSE: FI)는 2025년 2월 소기업 성과가 안정적이라고 보고하며, 소기업 지수가 147을 유지하고 있습니다. 소기업 매출은 전년 대비 +2.1%의 성장을 보였고, 전월 대비 +0.1%의 소폭 증가를 기록했습니다.

주요 하이라이트는 다음과 같습니다:

  • 소매 부문은 전년 대비 +1.6%의 매출 성장을 보였으며, 일반 상품(+7.3%), 의류(+3.7%), 스포츠 용품(+3.6%)이 이끌었습니다.
  • 레스토랑 부문은 보행자 수가 +5.9% 증가했음에도 불구하고 전년 대비 -2.4%의 매출 감소를 보이며 혼조세를 보였습니다.
  • 서비스 부문 성장률은 전년 대비 +2.3%로 둔화되었으며, 전문 서비스가 +8.7%로 선두를 차지했습니다.

지역적으로는 노스다코타(+11.8%), 조지아(+10.6%), 사우스캐롤라이나(+8.6%)가 가장 강한 전년 대비 성장을 보였습니다. 주요 도시 중에서는 애틀랜타가 +14.4% 성장으로 선두를 차지했으며, 뉴욕 메트로 지역은 -5.7% 감소했습니다.

Fiserv (NYSE: FI) rapporte une performance stable des petites entreprises en février 2025, l'Indice des Petites Entreprises restant à 147. Les ventes des petites entreprises ont montré une croissance de +2,1% par rapport à l'année précédente et une augmentation modeste de +0,1% par rapport au mois précédent.

Les points clés incluent :

  • Le secteur de la vente au détail a montré une force avec une croissance des ventes de +1,6% par rapport à l'année précédente, menée par les Marchandises Générales (+7,3%), les Vêtements (+3,7%) et les Articles de Sport (+3,6%)
  • Le segment des restaurants a connu des résultats mitigés avec une baisse des ventes de -2,4% par rapport à l'année précédente malgré une augmentation de la fréquentation de +5,9%
  • La croissance du secteur des services a ralenti à +2,3% par rapport à l'année précédente, avec les Services Professionnels en tête à +8,7%

Régionalement, le Dakota du Nord (+11,8%), la Géorgie (+10,6%) et la Caroline du Sud (+8,6%) ont montré la plus forte croissance par rapport à l'année précédente. Parmi les grandes villes, Atlanta a mené avec une croissance de +14,4%, tandis que la région métropolitaine de New York a enregistré une baisse de -5,7%.

Fiserv (NYSE: FI) berichtet über eine stabile Leistung von kleinen Unternehmen im Februar 2025, wobei der Kleine Unternehmensindex bei 147 bleibt. Die Verkäufe kleiner Unternehmen zeigten ein Jahreswachstum von +2,1% und einen moderaten Monatsanstieg von +0,1%.

Wichtige Höhepunkte sind:

  • Der Einzelhandelssektor zeigte Stärke mit einem Jahreswachstum von +1,6% bei den Verkaufszahlen, angeführt von Allgemeinwaren (+7,3%), Bekleidung (+3,7%) und Sportartikeln (+3,6%)
  • Der Restaurantsektor verzeichnete gemischte Ergebnisse mit einem Rückgang der Verkaufszahlen um -2,4% im Jahresvergleich, obwohl der Fußverkehr um +5,9% zunahm
  • Das Wachstum im Dienstleistungssektor verlangsamte sich auf +2,3% im Jahresvergleich, wobei die professionellen Dienstleistungen mit +8,7% führend sind

Regional zeigten North Dakota (+11,8%), Georgia (+10,6%) und South Carolina (+8,6%) das stärkste Wachstum im Jahresvergleich. Unter den großen Städten führte Atlanta mit einem Wachstum von +14,4%, während der Großraum New York um -5,7% zurückging.

Positive
  • Small business sales up +2.1% YoY with +4.0% transaction growth
  • Retail sales growth +1.6% YoY with first positive ticket size increase since Jan 2023
  • General Merchandise sales surge +7.3% YoY
  • Professional Services sector growth strong at +8.7% YoY
  • Atlanta market shows robust +14.4% YoY growth
Negative
  • Restaurant sales declined -2.4% YoY despite higher foot traffic
  • Year-to-date sales growth 1.5 percentage points lower than same period in 2024
  • Equipment Manufacturing sales dropped -9.3% YoY
  • New York metro area sales declined -5.7% YoY
  • Services sector growth showing slowdown with -0.2% MoM decline

Fiserv Small Business Index holds steady at 147

Small business sales grew +2.1% year over year and +0.1% month over month

MILWAUKEE--(BUSINESS WIRE)-- Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for February 2025, with the seasonally adjusted Index holding steady at 147, unchanged from January. While total spending growth was nearly flat compared to January, sector-level trends showed consumers shifting more spend to retailers and restaurants in February and spending less at service-based businesses.

“Consumer spending continued to show resiliency in February, resulting in a second consecutive month of small business sales growth to start 2025,” said Prasanna Dhore, Chief Data Officer, Fiserv. “Notably, Restaurants, Furniture, Auto Parts, Clothing and Health Care all saw growth during the month.”

On a year-over-year basis, small business sales (+2.1%) and total transactions (+4.0%) showed healthy growth. Month-over-month sales (+0.1%) and transactions (+1.6%) also grew.

Year-to-date, combined sales growth for January and February is 3.5%, which is about 1.5 percentage points less than sales growth from the same two-month period in 2024. The slowing growth is the result of lower average ticket size, while transaction growth remains steady.

Retail Demand Remains Strong in February

Consumer spending at small business retail remained strong with sales (+1.6%) and transactions (+1.2%) growing year over year. Average ticket sizes (+0.4%) also grew, marking the first month since January 2023 that retail tickets have shown a year-over-year increase. Retail sales growth year over year was led by General Merchandise (+7.3%), Clothing (+3.7%) and Sporting Goods/Miscellaneous Retailers (+3.6%).

On a monthly basis, small business retail sales (+0.9%) grew and transaction growth was unchanged; average ticket sizes also increased (+0.8%). The most noticeable acceleration in sales growth came from Motor Vehicle and Parts Dealers (+3.1%) and Furniture, Home Furnishings and Electronics (+5.0%). Consumers slowed their pace of spending in Grocery, Health and Personal Care, and Gas.

Restaurants Grow Compared to January, but Headwinds Persist

Consumer spending at small business restaurants declined (-2.4%) year over year despite transactions (or foot traffic) growing (+5.9%). These annualized sales declines despite foot traffic growing reflect the ongoing trend of consumers trading down for lower-cost options when dining out.

On a month-over-month basis, restaurants experienced a welcomed bounce, growing both total sales (+2.3%) and transactions (+3.9%). Similar to the annual trend, average ticket sizes declined (-1.6%) month over month.

Services Growth Slows

As consumers shifted more of their dollars to restaurants and retailers in February, service-oriented spending showed signs of slowing, growing just +2.3% year over year and declining (-0.2%) month over month.

On an annual basis, the fastest-growing service categories were Professional Services (+8.7%), Religious, Civic and Professional Organizations (+7.0%), and Truck Transportation (+7.0%). Sectors seeing the largest sales decline were Equipment Manufacturing (-9.3%), Rental and Leasing Services (-5.9%), and Transit and Ground Passenger Transportation (-5.2%).

Compared to January 2025, Hospitals (+1.8%), Personal and Laundry Services (+1.6%), Ambulatory Health Care Services (+1.5%) and Educational Services (+0.7%), saw the most growth. Sales declined most in Information Services (-2.6%) and Administrative Services (-2.3%).

Regional Trends

  • States showing the most year-over-year sales growth were North Dakota (+11.8%), Georgia (+10.6%), South Carolina (+8.6%), Minnesota (+7.0%) and Virginia (+6.2%). The strongest-performing states month over month were North Dakota (+8.8%), Louisiana (+5.7%), Texas (+4.3%), Indiana (+4.0%) and Alabama (+3.6%).
  • Large cities showing the most year-over-year sales growth were Atlanta (+14.4%) and Miami (+5.3%); conversely, the New York metro area saw sales decline (-5.7%) year over year. On a monthly basis, sales growth was strongest in Dallas (+4.6%), Atlanta (+3.2%) and Philadelphia (+1.2%).

About the Fiserv Small Business Index®

The Fiserv Small Business Index is published during the first week of every month and differentiated by its direct aggregation of consumer spending activity within the U.S. small business ecosystem. Rather than relying on survey or sentiment data, the Fiserv Small Business Index is derived from point-of-sale transaction data, including card, cash, and check transactions in-store and online across approximately 2 million U.S. small businesses, including hundreds of thousands leveraging the Clover point-of-sale and business management platform.

Benchmarked to 2019, the Fiserv Small Business Index provides a numeric value measuring consumer spending, with an accompanying transaction index measuring customer traffic. Through a simple interface, users can access data by region, state, and/or across business types categorized by the North American Industry Classification System (NAICS). Computing a monthly index for 16 sectors and 34 sub-sectors, the Fiserv Small Business Index provides a timely, reliable and consistent measure of small business performance even in industries where large businesses dominate.

To access the full Fiserv Small Business Index, visit fiserv.com/FiservSmallBusinessIndex.

About Fiserv

Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and one of Fortune® World’s Most Admired Companies™. Visit fiserv.com and follow on social media for more information and the latest company news.

FI-G

Media Relations:

Chase Wallace

Director, Communications

Fiserv, Inc.

+1 470-481-2555

chase.wallace@fiserv.com

Source: Fiserv, Inc.

FAQ

What is the current Fiserv Small Business Index value for February 2025?

The Fiserv (FI) Small Business Index remained steady at 147 in February 2025, unchanged from January.

How much did small business sales grow year-over-year according to Fiserv's February 2025 report?

Small business sales grew +2.1% year-over-year, with total transactions increasing by +4.0%.

Which retail sectors showed the strongest growth in Fiserv's February 2025 report?

General Merchandise (+7.3%), Clothing (+3.7%), and Sporting Goods/Miscellaneous Retailers (+3.6%) led retail sales growth.

Which states showed the highest small business sales growth in Fiserv's February 2025 report?

North Dakota (+11.8%), Georgia (+10.6%), and South Carolina (+8.6%) showed the highest year-over-year sales growth.

How did restaurant sales perform in Fiserv's February 2025 small business report?

Restaurant sales declined -2.4% year-over-year despite +5.9% growth in foot traffic, indicating consumers choosing lower-cost dining options.
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