Genesis Bank Partners With Fiserv to Support Businesses in Low- and Moderate-Income Communities

Rhea-AI Summary

Genesis Bank and Fiserv collaborate to provide Clover POS system with zero upfront costs and discounted subscription fees to LMI communities, aiming to enhance business operations and customer experience.

Insights

Market Research Analyst

The partnership between Genesis Bank and Fiserv to provide Clover POS systems at no initial cost and with discounted subscription fees to businesses in LMI areas is a strategic move aimed at fostering financial inclusivity. From a market research perspective, this initiative may lead to increased market penetration for Fiserv's Clover system, particularly among small- and mid-sized businesses that may have previously been deterred by cost barriers.

By targeting LMI communities, Genesis Bank is not only fulfilling its corporate social responsibility but also potentially expanding its customer base. The discounted offering could lead to a higher volume of transactions processed through Fiserv's systems, which could increase revenue from transaction fees and subscription services in the long run. However, the impact on Genesis Bank's and Fiserv's profitability will depend on the uptake rate of the Clover POS system and the balance between the cost of subsidizing the technology and the incremental revenue generated.

Financial Analyst

From a financial analysis standpoint, the collaboration between Genesis Bank and Fiserv is a calculated investment in customer acquisition and retention. The zero upfront cost model reduces the entry barrier for small businesses, which could lead to a wider adoption of Clover POS systems. This strategy might result in short-term costs for Fiserv but could potentially yield long-term gains through recurring revenue streams and an expanded client base.

Investors should monitor the adoption rates of the Clover POS system among the targeted businesses, as this will be a critical indicator of the partnership's success. Additionally, the impact on Fiserv's operating margins should be evaluated, considering the discounted subscription fees. For Genesis Bank, the initiative could enhance its reputation as a community-focused institution, which might translate into increased deposits and lending opportunities within the LMI communities.

Economist

An economist's perspective highlights the broader economic implications of the partnership between Genesis Bank and Fiserv. By making advanced POS technology more accessible to businesses in LMI communities, the initiative could stimulate economic activity and entrepreneurship within these areas. The enhanced capabilities of the Clover POS system may enable small businesses to operate more efficiently, improve customer service and potentially increase sales.

Additionally, this move could contribute to reducing the digital divide, empowering historically underserved businesses with technology that could level the playing field with larger competitors. If successful, the initiative may serve as a model for other financial institutions and technology providers to invest in community development, which could have a multiplier effect on local economies.

Genesis Bank and Fiserv to Offer Clients Clover POS System With Zero Upfront Costs and Discounted Subscription Fees

ORANGE COUNTY, Calif.--(BUSINESS WIRE)-- Genesis Bank (“Genesis” or the “Bank”), announced today that Genesis and Fiserv, Inc. (NYSE:FI) will partner to offer businesses located primarily in low- and moderate-income (“LMI”) communities access to Clover point-of-sale (“POS”) technology, with zero entry costs and significantly discounted subscription fees. The popular Clover point-of-sale and business management system from Fiserv enables small- and mid-sized businesses to accept payments and run their business while also offering capabilities to enhance customer experience and streamline operations. Genesis Bank is one of only two diverse multiracial Minority Depository Institutions (“MDI”), out of nearly 4,600 banks in the U.S.

Stephen H. Gordon, Chairman and Chief Executive Officer of Genesis Bank, stated, “We are incredibly excited to be partnering with Fiserv, a leading global provider of payments and financial technology solutions, to offer this low-cost retail solutions bundle to small- and mid-sized businesses. As the underlying nature and complexity of technology continues to evolve, gaining access to advanced POS systems has become essential for businesses to effectively operate, compete, and grow. As one of only two diverse, multiracial MDIs in the U.S., Genesis Bank recognizes cost burden as being a significant barrier to gaining access to such essential technology, especially for the diverse small business owners and entrepreneurs that have historically been underserved. Accordingly, we believe this affordable Clover offering will further support our mission to make an impact in the diverse, entrepreneurial LMI communities we serve across Southern California. Additionally, we applaud the efforts of Fiserv to stand by their community commitments and believe this partnership will extend our collective reach into those businesses in need of such essential technology.”

Neil Wilcox, Head of Corporate Social Responsibility at Fiserv, stated, “Fiserv is committed to innovation and accessibility, and we’re proud to partner with Genesis Bank to provide critical financial technology resources to the businesses that play a meaningful role in creating the vibrant and entrepreneurial communities that comprise Southern California, the second largest and most diverse demographic in the U.S.”

Wilcox continued, “Throughout our long-standing history with the Genesis leadership team, they have always exhibited an entrepreneurial spirit and commitment to community, which aligns with the culture and core values of Fiserv. Our shared commitment inspired the rollout of this unique partnership, and we look forward to building upon the community impact of each of our institutions.”

Small businesses interested in learning more about accessing Clover with zero entry costs can visit https://www.mygenesisbank.com/cloverbundle.

About Fiserv

Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and has been recognized as one of Fortune® World’s Most Admired Companies™ for 9 of the last 10 years. Visit fiserv.com and follow on social media for more information and the latest company news.

About Genesis Bank

Genesis Bank is a California state chartered commercial bank, organized by a group of highly experienced and successful bankers, investors, and business professionals. The Bank focuses on serving the financial needs of small to mid-sized businesses and owners, and investors in income-producing multifamily and commercial real estate located in the Bank’s Target Markets of Los Angeles, Orange, Riverside and San Bernardino Counties, California. Additionally, Genesis Bank is designated by the FDIC as a Minority Depository Institution (“MDI”), and is one of only two diverse, multi-racial MDIs in the U.S., out of approximately 4,600 banks. The Bank is powered by GenTeck^SM, a groundbreaking combination of best-in-class technologies, which are tightly integrated to give clients a seamless, digital first, and transparent experience. The Bank’s products, services, and solutions primarily include traditional commercial business, Small Business Administration (SBA), income property, and owner-occupied commercial real estate loan and deposit products, as well as treasury management, escrow, and Section 1031 exchange services and solutions. Genesis Bank is headquartered in Orange County, California, and can be found online at www.mygenesisbank.com. Genesis is an Equal Housing Lender and Member FDIC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240220276692/en/

Will Han

Executive Vice President, Chief Financial Officer

Genesis Bank

E-mail: whan@mygenesisbank.com

Phone: 949-273-1226

Source: Genesis Bank

FAQ

What is Genesis Bank partnering with Fiserv to offer businesses?

Genesis Bank is partnering with Fiserv to offer businesses access to Clover point-of-sale technology with zero upfront costs and discounted subscription fees.

What is unique about the Clover POS system from Fiserv?

The Clover POS system from Fiserv enables small- and mid-sized businesses to accept payments, run their business, enhance customer experience, and streamline operations.

What is Genesis Bank's mission for offering the Clover POS system?

Genesis Bank aims to support diverse small business owners and entrepreneurs in LMI communities by providing affordable access to essential technology like the Clover POS system.

Who is Neil Wilcox and what is his role in the partnership?

Neil Wilcox is the Head of Corporate Social Responsibility at Fiserv, and he emphasizes Fiserv's commitment to innovation and accessibility in providing financial technology resources to businesses in Southern California.