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Fiserv Small Business Index® for November 2024: Restaurant Sales Jump, Retail Steadies Behind Strong Holiday Spend

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The Fiserv Small Business Index for November 2024 reported significant growth in small business performance. The national index stood at 144, showing year-over-year increases in both sales (+4.8%) and transactions (+9.1%). Restaurant sector showed strong performance with sales up 8.1% and foot traffic up 8.7% year-over-year. Retail maintained positive momentum with 5.6% sales growth and 9.5% transaction growth compared to 2023. Regionally, Nebraska led state-wise growth at 13.1%, followed by Florida at 11.5%. Among major cities, Miami (+11.4%) and Atlanta (+7.5%) showed the strongest small business sales growth year-over-year.

Il Fiserv Small Business Index per novembre 2024 ha riportato una crescita significativa nelle performance delle piccole imprese. L'indice nazionale si è attestato a 144, mostrando aumenti anno su anno sia nelle vendite (+4,8%) che nelle transazioni (+9,1%). Il settore ristorazione ha mostrato performance solide con un aumento delle vendite dell'8,1% e un incremento del traffico pedonale dell'8,7% rispetto all'anno precedente. Il retail ha mantenuto un slancio positivo con una crescita delle vendite del 5,6% e delle transazioni del 9,5% rispetto al 2023. A livello regionale, il Nebraska ha guidato la crescita tra gli stati con un +13,1%, seguito dalla Florida con un +11,5%. Tra le grandi città, Miami (+11,4%) e Atlanta (+7,5%) hanno mostrato la più forte crescita delle vendite delle piccole imprese anno su anno.

El Índice de Pequeñas Empresas de Fiserv para noviembre de 2024 informó un crecimiento significativo en el desempeño de las pequeñas empresas. El índice nacional se situó en 144, mostrando aumentos interanuales en ventas (+4,8%) y transacciones (+9,1%). El sector de restaurantes mostró un buen desempeño con un aumento en ventas del 8,1% y un incremento del tráfico peatonal del 8,7% interanualmente. El retail mantuvo un impulso positivo con un crecimiento en ventas del 5,6% y un crecimiento en transacciones del 9,5% en comparación con 2023. Regionalmente, Nebraska lideró el crecimiento estatal con un 13,1%, seguido de Florida con un 11,5%. Entre las principales ciudades, Miami (+11,4%) y Atlanta (+7,5%) mostraron el mayor crecimiento en ventas de pequeñas empresas interanualmente.

2024년 11월 피셔브 소기업 지수는 소기업 성과의 상당한 성장을 보고했습니다. 전국 지수는 144로, 연간 판매(+4.8%)와 거래(+9.1%)에서 모두 증가했습니다. 식당 부문은 판매가 8.1% 증가하고 보행자 수가 8.7% 증가하여 강한 성과를 보였습니다. 소매업은 2023년에 비해 5.6%의 판매 성장과 9.5%의 거래 증가로 긍정적인 궤도를 유지했습니다. 지역적으로는 네브래스카가 13.1%로 주별 성장을 이끌었고, 플로리다가 11.5%로 뒤를 이었습니다. 주요 도시 중에서는 마이애미(+11.4%)와 애틀랜타(+7.5%)가 전년 대비 소기업 판매 성장이 가장 두드러졌습니다.

L'Indice des petites entreprises de Fiserv pour novembre 2024 a rapporté une croissance significative des performances des petites entreprises. L'indice national s'élevait à 144, affichant des augmentations d'une année sur l'autre, tant en ventes (+4,8%) qu'en transactions (+9,1%). Le secteur restauration a montré une forte performance avec des ventes en hausse de 8,1% et un trafic piétonnier en hausse de 8,7% d'une année sur l'autre. Le commerce de détail a conservé un élan positif avec une croissance des ventes de 5,6% et une croissance des transactions de 9,5% par rapport à 2023. Régionalement, le Nebraska a mené la croissance des États avec 13,1%, suivi de la Floride avec 11,5%. Parmi les grandes villes, Miami (+11,4%) et Atlanta (+7,5%) ont affiché la plus forte croissance des ventes des petites entreprises d'une année sur l'autre.

Der Fiserv Small Business Index für November 2024 berichtete von einem signifikanten Wachstum der Leistung kleiner Unternehmen. Der nationale Index lag bei 144 und zeigte im Jahresvergleich sowohl bei den Verkäufen (+4,8%) als auch bei den Transaktionen (+9,1%) Zuwächse. Der Sektor Gastronomie zeigte eine starke Leistung mit einem Verkaufsanstieg von 8,1% und einem Anstieg des Fußverkehrs um 8,7% im Jahresvergleich. Der Einzelhandel erhielt einen positiven Schwung mit einem Verkaufswachstum von 5,6% und einem Transaktionswachstum von 9,5% im Vergleich zu 2023. Regional führte Nebraska das staatliche Wachstum mit 13,1% an, gefolgt von Florida mit 11,5%. Unter den großen Städten wiesen Miami (+11,4%) und Atlanta (+7,5%) das stärkste Jahr-über-Jahr-Wachstum der Verkäufe kleiner Unternehmen auf.

Positive
  • Overall small business sales increased 4.8% year-over-year
  • Total transactions grew 9.1% compared to 2023
  • Restaurant sector showed strong 8.1% sales growth and 8.7% foot traffic increase
  • Retail sales grew 5.6% year-over-year
  • Grocery segment showed significant growth of 11.1%
Negative
  • Month-over-month sales declined 1.6%
  • Retail average ticket sizes decreased 3.8%
  • Restaurant average ticket sizes declined 1.3%
  • Service-based business sales declined 1.8% month-over-month

Insights

The Fiserv Small Business Index reveals robust consumer spending patterns, with significant implications for investors tracking retail and consumer discretionary sectors. The 4.8% YoY sales growth and 9.1% transaction increase indicate strong consumer confidence and spending power. Key highlights include:

Restaurant sector shows particular strength with 8.1% YoY sales growth and 8.7% higher foot traffic, suggesting resilient consumer discretionary spending. The retail sector's 5.6% YoY growth, despite declining ticket sizes, points to higher volume-driven growth rather than inflation-driven gains.

Geographic trends highlight emerging opportunities in states like Nebraska (13.1% growth) and Florida (11.5% growth), suggesting regional economic strength that could benefit retailers and restaurant chains with exposure to these markets.

Fiserv Small Business Index for November is 144

Small business sales (+4.8%) and transactions (+9.1%) both grew year over year

MILWAUKEE--(BUSINESS WIRE)-- Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial services technology, has published the Fiserv Small Business Index for November 2024.

“This month’s Fiserv Small Business Index showed consumer spending was strong in November,” said Jennifer LaClair, Head of Merchant Solutions at Fiserv. "With the 2024 holiday season in full swing, healthy increases to year-over-year sales combined with more than 9% growth in foot-traffic are positive signs for small businesses.”

Nationally, the seasonally adjusted Fiserv Small Business Index for November was 144, a two-point decrease from October. On a year-over-year basis, small business sales (+4.8%) and total transactions (+9.1%) grew significantly compared to 2023. Month-over-month sales (-1.6%) and transactions (+0.6%) held relatively steady following very strong growth in October.

“Holiday sales are critical for small businesses, with restaurants and retailers in particular benefitting from consumers getting out and patronizing local establishments during the final months of the year,” said Prasanna Dhore, Chief Data Officer at Fiserv. “Notably in November, food sales accelerated across both restaurant and grocery while Retail maintained the positive momentum from October, a significant increase when compared to 2023.”

Retail

Nationally, the Fiserv Small Business Index for Retail was 150, holding steady compared to October. Year-over-year sales (+5.6%) and transactions (+9.5%) grew and average ticket sizes (-3.8%) continued to decline. Year over year, the fastest-growing retail categories were Grocery (+11.1), General Merchandise (+11.0%), Clothing, Shoes and Jewelry Retailers (+7.3%), and Furniture, Electronics, and Appliances (+6.8%).

On a monthly basis, sales (-0.1%) and transactions (+0.3%) were generally flat with no change in index value compared to October; a positive sign given the significant month-over-month growth retail saw the month prior. The strongest month-over-month gains were seen in Grocery (+2.4%), Furniture, Electronics and Appliances (+2.2%), and General Merchandise (+0.6%).

Restaurants

Food Services and Drinking Places, which includes restaurants, indexed at 131 in November, a 4-point increase compared to October. Year over year, restaurants saw growth in both total sales (+8.1%) and foot traffic (+8.7%); average ticket sizes continued to decline (-1.3%) compared to 2023.

On a monthly basis, both restaurant sales (+3.1%) and transactions (+1.9%) also rose, marking a second consecutive month of strong growth.

Services

Service-based small business sales grew compared to 2023 (+5.1%) but declined compared to October of 2024 (-1.8%) as consumers shifted more dollars to restaurants and retailers.

On a yearly basis, the fastest growing service categories were Information Services (+15.0%), Food Manufacturing (+14.8%) and Professional, Scientific, and Technical Services (+11.1%), and Truck Transportation (+7.9%). On a monthly basis, Food Manufacturing (3.6%) and Transportation Equipment Manufacturing (+1.9%) were the only service-based categories to grow sales compared to October.

Regional Trends

  • Nearly all 50 U.S. states saw small business sales growth year over year. Nebraska (+13.1%), Florida (+11.5%), Alaska (+11.4%), South Carolina (+8.7%) and North Carolina (+8.0%) showed the most growth compared to 2023.
  • Washington (+3.8%), Florida (+3.7%), Alaska (+1.8%) and Nevada (+0.3%) were the strongest performing states for small business sales growth month over month.
  • Miami (+11.4%) and Atlanta (+7.5%) were the strongest-performing large cities for small business sales growth year over year.

Stay Tuned: 2024 Holiday Insights

Later this week, Fiserv will release a special report on 2024 holiday season spending insights. The report will dive into recent holiday season trends, including how consumer spending from Black Friday through Cyber Monday impacted small businesses.

About the Fiserv Small Business Index®

The Fiserv Small Business Index is published during the first week of every month and differentiated by its direct aggregation of consumer spending activity within the U.S. small business ecosystem. Rather than relying on survey or sentiment data, the Fiserv Small Business Index is derived from point-of-sale transaction data, including card, cash, and check transactions in-store and online across approximately 2 million U.S. small businesses, including hundreds of thousands leveraging the Clover point-of-sale and business management platform.

Benchmarked to 2019, the Fiserv Small Business Index provides a numeric value measuring consumer spending, with an accompanying transaction index measuring customer traffic. Through a simple interface, users can access data by region, state, and/or across business types categorized by the North American Industry Classification System (NAICS). Computing a monthly index for 16 sectors and 34 sub-sectors, the Fiserv Small Business Index provides a timely, reliable and consistent measure of small business performance even in industries where large businesses dominate.

To access the full Fiserv Small Business Index, visit fiserv.com/FiservSmallBusinessIndex.

About Fiserv

Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and has been recognized as one of Fortune® World’s Most Admired Companies™ for 9 of the last 10 years. Visit fiserv.com and follow on social media for more information and the latest company news.

FI-G

Chase Wallace

Director, Communications

Fiserv, Inc.

+1 470-481-2555

chase.wallace@fiserv.com

Source: Fiserv, Inc.

FAQ

What was Fiserv's (FI) Small Business Index value for November 2024?

The Fiserv Small Business Index for November 2024 was 144, showing a two-point decrease from October.

How much did restaurant sales grow in November 2024 according to Fiserv (FI)?

Restaurant sales grew 8.1% year-over-year in November 2024, with foot traffic increasing by 8.7%.

Which states showed the highest small business growth in Fiserv's (FI) November 2024 report?

Nebraska (+13.1%), Florida (+11.5%), and Alaska (+11.4%) showed the highest small business sales growth compared to 2023.

What was the retail sales growth in Fiserv's (FI) November 2024 Small Business Index?

Retail sales grew 5.6% year-over-year, with transactions increasing by 9.5%.

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