Fiserv Small Business Index® for January 2025: Small Business Sales Continue to Rise in the New Year
Fiserv's Small Business Index for January 2025 showed positive growth trends, with the seasonally adjusted index reaching 147, up one point from December. Small business sales grew +5.1% year-over-year and +0.5% month-over-month, while total transactions increased by +6.5% and +1.3% respectively.
The services sector demonstrated strong performance with sales growing +5.5% year-over-year, led by Professional Services (+13.4%) and Food Manufacturing (+12.5%). Retail showed resilience with +4.1% year-over-year sales growth, particularly in General Merchandise (+11.0%) and Grocery (+5.6%). However, restaurants faced challenges with a -1.7% sales decline despite increased foot traffic, indicating a consumer shift to lower-cost options.
Regionally, the strongest year-over-year sales growth was seen in Wisconsin (+13.9%), Florida (+11.9%), and Georgia (+11.5%). Among major cities, Atlanta (+14.3%) and Miami (+9.8%) led in annual growth.
Index delle Piccole Imprese di Fiserv per gennaio 2025 ha mostrato tendenze di crescita positive, con l'indice destagionalizzato che ha raggiunto 147, un punto in più rispetto a dicembre. Le vendite delle piccole imprese sono cresciute del +5,1% su base annua e del +0,5% su base mensile, mentre il numero totale di transazioni è aumentato del +6,5% e del +1,3% rispettivamente.
Il settore dei servizi ha dimostrato una performance forte con vendite in crescita del +5,5% su base annua, trainate dai Servizi Professionali (+13,4%) e dalla Produzione Alimentare (+12,5%). Il settore al dettaglio ha mostrato resilienza con una crescita delle vendite del +4,1% su base annua, in particolare nei Prodotti Generici (+11,0%) e nei Generi Alimentari (+5,6%). Tuttavia, i ristoranti hanno affrontato sfide con un calo delle vendite del -1,7% nonostante l'aumento del traffico, indicando un cambiamento dei consumatori verso opzioni a costo inferiore.
A livello regionale, la crescita delle vendite più forte su base annua si è registrata nel Wisconsin (+13,9%), in Florida (+11,9%) e in Georgia (+11,5%). Tra le principali città, Atlanta (+14,3%) e Miami (+9,8%) hanno guidato la crescita annuale.
El Índice de Pequeñas Empresas de Fiserv para enero de 2025 mostró tendencias de crecimiento positivo, con el índice ajustado estacionalmente alcanzando 147, un punto más que en diciembre. Las ventas de pequeñas empresas crecieron un +5,1% interanual y un +0,5% mes a mes, mientras que el total de transacciones aumentó un +6,5% y un +1,3% respectivamente.
El sector de servicios demostró un sólido rendimiento con ventas creciendo un +5,5% interanual, liderado por Servicios Profesionales (+13,4%) y Manufactura de Alimentos (+12,5%). El comercio minorista mostró resiliencia con un crecimiento de ventas del +4,1% interanual, particularmente en Productos Generales (+11,0%) y Abarrotes (+5,6%). Sin embargo, los restaurantes enfrentaron desafíos con una disminución de ventas del -1,7% a pesar del aumento del tráfico, lo que indica un cambio de los consumidores hacia opciones de menor costo.
A nivel regional, el crecimiento de ventas interanual más fuerte se observó en Wisconsin (+13,9%), Florida (+11,9%) y Georgia (+11,5%). Entre las principales ciudades, Atlanta (+14,3%) y Miami (+9,8%) lideraron el crecimiento anual.
2025년 1월 피서브의 중소기업 지수는 긍정적인 성장 추세를 보여주었으며, 계절 조정된 지수가 147에 도달하여 12월보다 1포인트 상승했습니다. 중소기업의 매출은 지난해 대비 +5.1%, 월 대비 +0.5% 증가하였고, 총 거래 건수는 각각 +6.5%와 +1.3% 증가했습니다.
서비스 부문은 전문 서비스(+13.4%)와 식품 제조(+12.5%)가 이끌며 지난해 대비 +5.5%의 매출 성장을 기록하는 등 강력한 실적을 보였습니다. 소매업은 일반 상품(+11.0%) 및 식료품(+5.6%)에서 특히 지난해 대비 +4.1%의 매출 성장을 보이며 회복력을 나타냈습니다. 그러나 레스토랑은 발길이 증가했음에도 불구하고 -1.7%의 매출 감소에 직면하여, 소비자들이 저비용 옵션으로 이동하고 있음을 나타냅니다.
지역적으로는 위스콘신(+13.9%), 플로리다(+11.9%), 조지아(+11.5%)에서 지난해 대비 가장 강력한 매출 성장이 나타났습니다. 주요 도시 중에서는 애틀랜타(+14.3%)와 마이애미(+9.8%)가 연간 성장률에서 선두를 차지했습니다.
L'Indice des petites entreprises de Fiserv pour janvier 2025 a montré des tendances de croissance positives, avec l'indice désaisonnalisé atteignant 147, soit un point de plus par rapport à décembre. Les ventes des petites entreprises ont augmenté de +5,1 % d'une année sur l'autre et de +0,5 % d'un mois à l'autre, tandis que le total des transactions a augmenté de +6,5 % et de +1,3 % respectivement.
Le secteur des services a démontré une performance solide, avec des ventes en hausse de +5,5 % d'une année sur l'autre, menées par les Services Professionnels (+13,4 %) et la Fabrication Alimentaire (+12,5 %). Le secteur de la vente au détail a montré une résilience avec une croissance des ventes de +4,1 % d'une année sur l'autre, en particulier dans les Marchandises Générales (+11,0 %) et les Épiceries (+5,6 %). Cependant, les restaurants ont rencontré des défis avec une baisse des ventes de -1,7 % malgré une augmentation du trafic piéton, indiquant un changement des consommateurs vers des options à moindre coût.
Régionalement, la plus forte croissance des ventes d'une année sur l'autre a été observée dans le Wisconsin (+13,9 %), en Floride (+11,9 %) et en Géorgie (+11,5 %). Parmi les grandes villes, Atlanta (+14,3 %) et Miami (+9,8 %) ont été les leaders de la croissance annuelle.
Der Kleinunternehmerindex von Fiserv für Januar 2025 zeigte positive Wachstumstrends, wobei der saisonbereinigte Index 147 erreichte, ein Punkt mehr als im Dezember. Die Umsätze der Kleinunternehmen stiegen um +5,1 % im Jahresvergleich und um +0,5 % im Monatsvergleich, während die Gesamttransaktionen um +6,5 % und +1,3 % zulegten.
Der Dienstleistungssektor erzielte eine starke Leistung mit einem Umsatzwachstum von +5,5 % im Jahresvergleich, angeführt von den Professionellen Dienstleistungen (+13,4 %) und der Lebensmittelproduktion (+12,5 %). Der Einzelhandel zeigte Resilienz mit einem Umsatzwachstum von +4,1 % im Jahresvergleich, insbesondere in den Bereichen Allgemeine Waren (+11,0 %) und Lebensmittel (+5,6 %). Die Restaurants hingegen hatten mit einem Umsatzrückgang von -1,7 % zu kämpfen, trotz erhöhten Fußverkehrs, was auf eine Verschiebung der Verbraucher zu kostengünstigeren Optionen hinweist.
Regional war das stärkste Umsatzwachstum im Jahresvergleich in Wisconsin (+13,9 %), Florida (+11,9 %) und Georgia (+11,5 %) zu verzeichnen. Unter den Großstädten führten Atlanta (+14,3 %) und Miami (+9,8 %) im jährlichen Wachstum.
- Overall small business sales increased 5.1% year-over-year
- Services sector sales grew 5.5% year-over-year
- Retail sales showed 4.1% year-over-year growth
- Strong regional growth in multiple states, led by Wisconsin (+13.9%)
- Restaurant sales declined 1.7% year-over-year
- Restaurant average ticket sizes fell 8.3% year-over-year
- Retail average ticket sizes declined 1.0% year-over-year
- Several retail categories showed slowing growth in January (Clothing -3.4%, Furniture -1.9%)
Insights
The January 2025 Fiserv Small Business Index reveals several compelling trends that signal important shifts in consumer behavior and economic conditions. The 5.1% year-over-year sales growth and 6.5% transaction growth demonstrate resilient consumer spending, but the underlying sector-specific data tells a more nuanced story.
The divergence between restaurant foot traffic (+6.5%) and sales (-1.7%) is particularly noteworthy, indicating a significant shift in consumer behavior. This -8.3% decline in average ticket sizes suggests consumers are actively trading down to more affordable options, a classic indicator of inflationary pressures affecting discretionary spending patterns.
The services sector's robust performance, especially in Professional Services (+13.4%) and Food Manufacturing (+12.5%), reflects a broader economic transition. This shift towards service-based spending, combined with steady retail growth in essential categories like Grocery (+5.6%) and Building Materials (+4.5%), suggests consumers are prioritizing necessary services and home-related spending over discretionary purchases.
Regional variations highlight interesting economic patterns, with southeastern states showing particularly strong growth: Florida (+11.9%) and Georgia (+11.5%). This regional strength, coupled with robust urban performance in cities like Atlanta (+14.3%), indicates potential demographic shifts and regional economic advantages that could influence future business growth patterns.
For Fiserv, these trends demonstrate the company's strong position in capturing and analyzing small business payment flows across diverse sectors and regions. The comprehensive nature of this data provides valuable insights into consumer behavior and economic health, reinforcing Fiserv's role as a key player in the payments ecosystem.
Fiserv Small Business Index rose to 147
Small business sales grew +
Businesses in the services sector had a particularly strong month, while retailers and wholesalers also saw year-over-year growth, albeit at a slower pace. Conversely, restaurants saw increased foot-traffic, but sales declined as consumers continued shifting to more wallet-friendly options.
“Small businesses saw continued growth in January, starting 2025 off on the right foot,” said Prasanna Dhore, Chief Data Officer at Fiserv.
On a year-over-year basis, small business sales (+
Retail
Consumer spending at small business retail remained strong with sales (+
On a monthly basis, small business retail sales (+
Restaurants
Consumer spending at small business restaurants declined (-
Similarly, month-over-month restaurant sales (-
Services
With small business retail spending steady, and restaurant sales declining, consumers shifted more dollars in January to service-based businesses, which grew sales year over year (+
On an annual basis, the fastest-growing service categories were Professional Services (+
Compared to December 2024, Professional Services (+
Regional Trends
-
States showing the most year-over-year sales growth were
Wisconsin (+13.9% ),Florida (+11.9% ),Georgia (+11.5% ),Virginia (+10.4% ) andMinnesota (+9.0% ). The strongest performing states month over month wereMaryland (+4.2% ),Montana (+3.5% ) andIowa (+3.5% ).
-
Large cities showing the most year-over-year sales growth were
Atlanta (+14.3% ) andMiami (+9.8% ). On a monthly basis, sales growth was strongest inBoston (+2.5% ),Washington DC (+2.0% ) andPhiladelphia (+1.8% ).
About the Fiserv Small Business Index®
The Fiserv Small Business Index is published during the first week of every month and differentiated by its direct aggregation of consumer spending activity within the
Benchmarked to 2019, the Fiserv Small Business Index provides a numeric value measuring consumer spending, with an accompanying transaction index measuring customer traffic. Through a simple interface, users can access data by region, state, and/or across business types categorized by the North American Industry Classification System (NAICS). Computing a monthly index for 16 sectors and 34 sub-sectors, the Fiserv Small Business Index provides a timely, reliable and consistent measure of small business performance even in industries where large businesses dominate.
To access the full Fiserv Small Business Index, visit fiserv.com/FiservSmallBusinessIndex.
About Fiserv
Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and one of Fortune® World’s Most Admired Companies™. Visit fiserv.com and follow on social media for more information and the latest company news.
FI-G
View source version on businesswire.com: https://www.businesswire.com/news/home/20250203727386/en/
Media Relations:
Chase Wallace
Director, Communications
Fiserv, Inc.
+1 470-481-2555
chase.wallace@fiserv.com
Source: Fiserv, Inc.
FAQ
What was Fiserv's (FI) Small Business Index reading for January 2025?
How much did small business sales grow year-over-year in January 2025 according to Fiserv (FI)?
Which sectors showed the strongest growth in Fiserv's (FI) January 2025 report?
Which states showed the highest small business sales growth in Fiserv's (FI) January 2025 report?
Why did restaurant sales decline in Fiserv's (FI) January 2025 report despite increased foot traffic?
