First Horizon Bank to Become First Naming Rights Partner of Greensboro Coliseum
First Horizon Corp. (NYSE: FHN) has secured a multi-year naming rights partnership for the Greensboro Coliseum, which will be renamed First Horizon Coliseum. This marks the first naming rights agreement in the venue's 65-year history. The partnership, effective immediately, was facilitated by Oak View Group, the complex's managers and operators.
The agreement aims to enhance the Coliseum's national profile and appeal. First Horizon Bank, as the naming rights partner, will work with Oak View Group on marketing initiatives to amplify their brand and provide additional exposure for the venue. The partnership is expected to contribute to the Coliseum's position as a top entertainment destination and generate economic impact for the region.
First Horizon Corp. (NYSE: FHN) ha assicurato una partnership per i diritti di denominazione pluriennale per il Greensboro Coliseum, che verrà rinominato First Horizon Coliseum. Questo segna il primo accordo di diritti di denominazione nella storia di 65 anni della struttura. La partnership, che è effettiva immediatamente, è stata facilitata da Oak View Group, i gestori e operatori del complesso.
L'accordo mira a migliorare il profilo e l'appeal nazionale del Coliseum. First Horizon Bank, in quanto partner per i diritti di denominazione, collaborerà con Oak View Group su iniziative di marketing per amplificare il proprio marchio e fornire ulteriore visibilità per il luogo. Si prevede che la partnership contribuirà a rafforzare la posizione del Coliseum come una delle principali destinazioni di intrattenimento e a generare un impatto economico per la regione.
First Horizon Corp. (NYSE: FHN) ha asegurado una asociación de derechos de denominación por varios años para el Greensboro Coliseum, que se renombrará como First Horizon Coliseum. Este es el primer acuerdo de derechos de denominación en la historia de 65 años del recinto. La asociación, que es efectiva de inmediato, fue facilitada por Oak View Group, los gerentes y operadores del complejo.
El acuerdo tiene como objetivo mejorar el perfil y el atractivo nacional del Coliseo. First Horizon Bank, como socio de derechos de denominación, trabajará con Oak View Group en iniciativas de marketing para amplificar su marca y proporcionar mayor visibilidad al lugar. Se espera que la asociación contribuya a consolidar la posición del Coliseo como un destino importante de entretenimiento y genere un impacto económico para la región.
퍼스트 호라이즌 코프(First Horizon Corp., NYSE: FHN)는 그린스보로 콜리세움(Greensboro Coliseum)에 대한 다년간의 명칭 권리 파트너십을 체결하였으며, 이는 퍼스트 호라이즌 콜리세움으로 이름이 변경됩니다. 이는 이 시설의 65년 역사상 첫 번째 명칭 권리 계약입니다. 이 파트너십은 즉시 발효되며, 복합체 관리 및 운영을 담당하는 오크 뷰 그룹(Oak View Group)에 의해 체결되었습니다.
이 계약은 콜리세움의 국가적 프로필과 매력을 향상시키는 것을 목표로 하고 있습니다. 퍼스트 호라이즌 뱅크(First Horizon Bank)는 명칭 권리 파트너로서 오크 뷰 그룹과 협력하여 브랜드를 강화하고 장소에 대한 추가 노출을 제공하기 위한 마케팅 이니셔티브를 구현할 것입니다. 이 파트너십은 콜리세움을 주요 엔터테인먼트 목적지로 자리매김하고 지역 경제에 영향을 미치는 데 기여할 것으로 예상됩니다.
First Horizon Corp. (NYSE: FHN) a sécurisé un partenariat de droits de nommage pluriannuel pour le Greensboro Coliseum, qui sera renommé First Horizon Coliseum. Cela marque le premier accord de droits de nommage dans l'histoire de 65 ans du lieu. Le partenariat, qui prend effet immédiatement, a été facilité par Oak View Group, les gestionnaires et opérateurs du complexe.
Ce contrat vise à améliorer le profil national et l'attrait du Coliseum. First Horizon Bank, en tant que partenaire de droits de nommage, travaillera avec Oak View Group sur des initiatives marketing pour amplifier sa marque et fournir une visibilité supplémentaire au lieu. Ce partenariat devrait contribuer à positionner le Coliseum comme une destination de divertissement de premier plan et générer un impact économique pour la région.
First Horizon Corp. (NYSE: FHN) hat eine mehrjährige Partnerschaft für die Namensrechte des Greensboro Coliseums gesichert, welches in First Horizon Coliseum umbenannt wird. Dies stellt die erste Namensrechtsvereinbarung in der 65-jährigen Geschichte der Arena dar. Die Partnerschaft, die sofort in Kraft tritt, wurde von der Oak View Group, den Managern und Betreibern des Komplexes, vermittelt.
Das Ziel der Vereinbarung ist es, das nationale Profil und die Attraktivität des Coliseums zu steigern. Die First Horizon Bank wird als Namensrechts-Partner mit der Oak View Group an Marketinginitiativen arbeiten, um ihre Marke zu stärken und dem Veranstaltungsort zusätzliche Sichtbarkeit zu verleihen. Es wird erwartet, dass die Partnerschaft zur Position des Coliseums als erstklassiges Unterhaltungsziel beiträgt und wirtschaftliche Auswirkungen auf die Region hat.
- Secured first-ever naming rights partnership for the 65-year-old Greensboro Coliseum
- Partnership expected to enhance the Coliseum's national profile and appeal
- Potential for increased brand exposure and marketing opportunities for First Horizon Bank
- Possible boost in venue's ability to attract events and generate economic impact for the region
- None.
Arena to be Named First Horizon Coliseum
The new partnership with First Horizon Bank was secured by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group that connects world-class brands with world-class live entertainment properties.
"We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum," said Greensboro Mayor Nancy Vaughan. "We are grateful to Oak View Group, who, in their first year of operating our beautiful facilities, helped us attract and secure First Horizon as the first naming rights partner in the venue's 65-year history. With Oak View Group as our operator and First Horizon as our naming rights partner, the First Horizon Coliseum is poised to be a top entertainment destination and a tremendous asset for our community that will continue to attract events that generate millions of dollars in economic impact for our region."
"We are thrilled to unveil the new name for this historic coliseum which marks the beginning of an exciting chapter for First Horizon Bank and our community. First Horizon Bank is honored to continue the legacy of this iconic venue," said Todd Williams, Triad Market President. "The coliseum has been a symbol of unity, culture and sports for generations, and we are confident that this new era will bring even more memorable moments and opportunities for everyone."
"The addition of a naming rights partner greatly enhances the Coliseum's profile and appeal on a national level," said Scott Johnson, Oak View Group's General Manager of First Horizon Coliseum. "First Horizon Bank is a great community partner and we look forward to working with them on marketing initiatives that will amplify their brand and provide additional exposure for the Coliseum and our tremendous variety of events."
"Securing a naming rights partner was a top priority in our first year in Greensboro," said Greg O'Dell, President of Venue Management, Oak View Group. "We are excited for the future here in Greensboro as we seek new opportunities for the First Horizon Coliseum that further generate excitement and more indelible moments for this iconic and revered venue. First Horizon Bank is the perfect partner to help us."
"At Oak View Group, we like to create true partnerships that connect world-class brands with our world-class properties, and this naming rights agreement with First Horizon Bank, is exactly that," said Dan Griffis, President, Global Partnerships, Oak View Group. "Naming rights are an integral part of a venue's brand identity and a vehicle that helps build a loyal fan base in a market. First Horizon Bank is a terrific partner who will tremendously help us enhance the Coliseum's initiatives through imaginative and creative customer activations across the region."
IMAGE OF FIRST HORIZON COLISEUM AND LOGOS AVAILABLE HERE
First Horizon Corp. (NYSE: FHN), with
About Oak View Group
Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is the leading developer of major new venues either open or under development across four continents. Visit OakViewGroup.com, and follow OVG on Facebook, Instagram, LinkedIn, and X.
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SOURCE First Horizon Bank
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