F&G Annuities & Life Announces Sponsorship of Three LPGA Golfers

Rhea-AI Summary

F&G Annuities & Life (NYSE: FG) has announced the formation of "Team F&G," featuring LPGA golfers Alison Lee, Andrea Lee, and Annie Park as brand ambassadors for the 2023-2024 season. This initiative aims to strengthen F&G's presence in multicultural markets, aligning with the company’s strategy that emphasizes female advisors as key sales drivers. The golfers will showcase F&G's logo on their apparel and engage in community events, sharing inspiring stories. The team will debut at the JM Eagle LA Championship from April 27-30, 2023. F&G's partnership with these accomplished athletes reflects its commitment to connecting with diverse customer bases and enhancing brand visibility.

Positive

• Partnership with accomplished LPGA golfers to enhance brand visibility.
• Focus on multicultural markets aligns with F&G's distribution strategy.
• Team F&G will engage with community through various events.

Negative

• None.

Company Proudly Introduces Alison Lee, Andrea Lee and Annie Park as "Team F&G"

DES MOINES, Iowa, April 25, 2023 /PRNewswire/ -- F&G Annuities & Life, Inc. (NYSE: FG) ("F&G"), a leading provider of insurance solutions serving retail annuity and life customers and institutional clients, is proud to introduce "Team F&G" comprised of three Ladies Professional Golf Association (LPGA) golfers. Alison Lee, Andrea Lee and Annie Park will serve as F&G's brand ambassadors through the 2023-2024 season.

"F&G is proud to partner with three accomplished LPGA professionals who turn aspirations into reality both on and off the golf course," said Renee Hamlen, SVP, Chief Human Capital and Brand Officer of F&G. "Through their talent, dedication and drive, Annie, Alison and Andrea embody our brand, and we look forward to cheering them on this year."

"We view this sponsorship as mutually beneficial, as F&G's owned distribution strategy is focused on multicultural markets, where a significant portion of sales in this segment are driven by female advisors," said John Phelps, EVP, Head of Owned Distribution at F&G. "Golf is a sport that many key distribution partners in these markets enjoy and connect with, and we are excited to have Team F&G on board to provide additional inspiration and excitement to our extended team members."

As part of the sponsorship, F&G's logo will be displayed on the team's clothing and golf bag. Team F&G players will also drive engagement sharing their stories of perseverance and success with F&G employees and the community through various events and activities.

Team F&G will officially debut at the JM Eagle LA Championship taking place in Los Angeles, CA on April 27-30, 2023. 

Meet Team F&G

Alison Lee
A former #1 US Amateur with 16 career top 10s, Alison Lee turned professional in 2015. Ms. Lee made 19 of 23 cuts in her rookie season and qualified for the victorious Team USA Solheim Cup team in Germany. Last season, she recorded four top-10 finishes and captured her maiden victory on the Ladies European Tour. She was born and raised in Southern California and currently lives in Las Vegas, Nevada.

Andrea Lee
Andrea Lee is coming off of a career year in 2022, where she recorded six top-10 finishes including her first LPGA tour victory at the AmazingCre Portland Classic. Ms. Lee turned professional in 2020 as the #1 ranked amateur in the world and the winningest golfer in Stanford Women's Golf history. She was born and raised in Hermosa Beach, California, where she still resides.

Annie Park
Annie Park has been a fixture on LPGA leaderboards since she turned professional in 2015 after winning the individual and team NCAA Championship at USC. Ms. Park has 11 career top 10s and captured her first LPGA victory at the 2018 ShopRite LPGA Classic, which also helped her qualify for the 2019 Solheim Cup team. She was born and raised just outside of New York City, and currently lives in Dallas, Texas.

For more information, visit www.fglife.com/golf.

About F&G

F&G Annuities and Life, Inc. is committed to helping Americans turn their aspirations into reality. F&G is a leading provider of insurance solutions serving retail annuity and life customers and institutional clients and is headquartered in Des Moines, Iowa. For more information, please visit fglife.com.

Media Contact:
Karen Pevenstein
Karen.Pevenstein@fglife.com
617.312.3922

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SOURCE F&G Annuities & Life, Inc.

FAQ

What is Team F&G and who are its members?

Team F&G consists of LPGA golfers Alison Lee, Andrea Lee, and Annie Park, serving as brand ambassadors for F&G Annuities & Life.

When will Team F&G debut?

Team F&G will officially debut at the JM Eagle LA Championship from April 27-30, 2023.

How does F&G plan to utilize its partnership with LPGA golfers?

F&G will display its logo on the golfers' clothing and engage in community events to enhance brand visibility.

What markets is F&G targeting with this sponsorship?

F&G is focused on multicultural markets, particularly emphasizing female advisors in its distribution strategy.

What are the benefits of F&G's sponsorship of LPGA golfers?

The sponsorship is expected to strengthen brand presence, connect with diverse customer bases, and inspire employees and community members.