4Front Ventures Unveils Mission: A Signature Cannabis Experience
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Introduces new Premium Flower Brand Mission Cannabis: now available at all Mission Dispensaries in
Andrew Thut, CEO of 4Front Ventures, shared his excitement about the signature brand: "At 4Front, we continually aim to innovate and command the market by delivering high-caliber, customer-oriented cannabis products. The introduction of Mission Cannabis underscores our commitment to delivering a product that stands out in both the recreational and wellness categories. Mission flower provides a balanced cannabis experience that does not compromise on quality or affordability."
Each Mission product features rich terpene profiles, delivering smooth flavor and aroma. With a range of THC levels tailored to provide a variety of potential experiences, Mission caters to a wide range of consumer preferences and purposes, just like our Mission dispensary customers themselves. Our genetic library for Mission flower is backed by over five years of breeding for the highest quality, most expressive genetic traits, and commercial attractiveness of strains.
Thut added, "Mission aligns with our goal of meeting diverse consumer needs, leveraging our scalable production and in-depth market insights. Building on the success of our established brands and deep understanding of consumer trends, Mission is well-positioned to become the preferred choice for both seasoned cannabis enthusiasts and those new to the experience."
In celebration of the launch, Mission Dispensaries will offer branded giveaways and host special events at select locations.
Mission's launch in
4Front is a national, vertically integrated multi-state cannabis operator that owns or manages operations and facilities in
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SOURCE 4Front Ventures Corp.
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