F5 Announces Partnership with Visa to Empower Merchants to Create a Secure, Personalized, and Seamless Online Experience

Rhea-AI Summary

F5 (NASDAQ: FFIV) announces a strategic partnership with Visa to improve security and reduce login friction in digital commerce. This collaboration allows merchants to implement F5 Distributed Cloud Authentication Intelligence, utilizing AI and behavioral analytics to recognize returning customers securely. The integration enhances customer experience and minimizes cart abandonment, previously noted at a 48% decrease for one merchant. Additionally, the partnership incorporates F5 Distributed Cloud Bot Defense for comprehensive fraud protection, marking a significant advancement in secure online shopping.

Positive

• Partnership with Visa enhances customer security and authentication in digital commerce.
• Collaboration utilizes AI for seamless customer recognition, improving user experience.
• Merchants reported a 48% decrease in cart abandonment due to implementation.
• Comprehensive fraud protection through integration with F5 Distributed Cloud Bot Defense.

Negative

• None.

F5 joins forces with Visa to enhance security throughout the customer experience

SEATTLE--(BUSINESS WIRE)-- F5 (NASDAQ: FFIV) today announced it is partnering with Visa, the world leader in digital payments, to help merchants securely reduce login friction for customers.

Customers expect seamless commerce experiences and transactions to be secure. Yet, in today’s digital-first world, customers are under threat from bad actors looking to steal data and commit fraud.

Now, through F5 and Visa’s collaboration, merchants can provide their customers a seamless, secure, and personalized shopping experience. F5 Distributed Cloud Authentication Intelligence uses artificial intelligence and behavior analytics to securely recognize returning customers, eliminating their need to log in with a username and password. Customer recognition at the beginning of the customer journey now enables customer personalization and reduces the inefficiency of guest checkout.

Because Distributed Cloud Authentication Intelligence combines with F5 Distributed Cloud Bot Defense, merchants can also now have access to fraud defenses and bot detection to protect the entire commerce journey, instead of historically where solutions have been limited to identifying bots only during checkout. This innovation recognizes bots even earlier in the process, providing a more secure experience.

“We are proud to partner with Visa to help merchants secure what matters most for their customers,” said Saurabh Bajaj, Vice President and General Manager, Bot & Risk Management at F5. “Customer trust is crucial to merchants’ businesses. When logged in users have a better, more seamless experience and they know their shopping journey is secure, they are less likely to abandon their carts—in fact, one merchant saw a 48 percent decrease in cart abandonment from using this solution. Now more than ever, it is critical that merchants remove login friction to provide this trusted experience and drive revenue to sustain economic resiliency.”

“Visa is pleased to partner with F5, a provider of best-in-class cybersecurity solutions,” said Jack Funda, SVP, Business Development & Partnerships, Global Merchant Sales & Acquiring at Visa. “Together, F5 and Visa will deliver innovative and secure solutions for Visa’s merchants to more effectively engage customers at the beginning of their online journey. Security is at the core of everything Visa, and this exciting step with F5 reinforces Visa’s commitment to securing the payments ecosystem and protecting all players within it.”

“Visa and F5 coming together solves important problems for merchants and consumers alike,” said Julie Conroy, Head of Risk Insights at Aite-Novarica Group, a leading global financial services research and advisory firm. “The end user gets the secure, frictionless shopping experience they demand, while merchants can see important metrics like bounce rate decreasing and annual top-line growth increasing. These benefits promise to expand as customer loyalty grows over time.”

F5 and Visa will be attending and speaking at the Merchant Risk Council conference in Las Vegas, Nevada, from March 6–9, 2023. F5 will also be presenting a session titled, “Bots to Boardroom – Understanding the Impact of Bots on Merchants’ Bottomline,” on Wednesday, March 8, from 1:45–2:30 p.m. PST at the Bristlecone 10 room; and ​at the Demo theater on Thursday, March 9, at 9:40 a.m. PST. Visit F5 at MRC Vegas at Booth #409.

Additional Resources

• F5 at MRC Vegas
• A New Approach to Login Authentication – F5 Blog
• F5 Distributed Cloud Authentication Intelligence
• F5 Distributed Cloud Bot Defense

About F5

F5 is a multi-cloud application services and security company committed to bringing a better digital world to life.​​​​​​​ F5 partners with the world’s largest, most advanced organizations to secure and optimize apps and APIs anywhere—on premises, in the cloud, or at the edge. F5 enables organizations to provide exceptional, secure digital experiences for their customers and continuously stay ahead of threats. For more information, go to f5.com. (NASDAQ: FFIV).

You can also follow @F5 on Twitter or visit us on LinkedIn and Facebook to learn about F5, its partners, and technologies.

F5 is a trademark, service mark, or tradename of F5, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

Source: F5, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230306005062/en/

Teri Daley

F5

(469) 939-3712

t.daley@f5.com

Holly Lancaster

WE Communications

(415) 547-7054

hluka@we-worldwide.com

 

 

Source: F5, Inc. 

FAQ

What is F5's partnership with Visa about?

F5 partners with Visa to enhance digital commerce security and reduce login friction for customers.

How does F5's technology improve customer experience?

F5's technology allows for secure customer recognition without traditional logins, streamlining the shopping process.

What impact did F5's solutions have on cart abandonment?

One merchant experienced a 48% decrease in cart abandonment after using F5's solutions.

What are the benefits of F5 Distributed Cloud Bot Defense?

F5 Distributed Cloud Bot Defense provides advanced fraud protection and bot detection throughout the commerce journey.

When and where will F5 and Visa present at the Merchant Risk Council conference?

F5 and Visa will present at the Merchant Risk Council conference in Las Vegas, Nevada, from March 6-9, 2023.