Ferguson Bath, Kitchen & Lighting Gallery and Build.com now Ferguson Home
Ferguson announces the unification of Ferguson Bath, Kitchen & Lighting Gallery and Build.com under a single brand: Ferguson Home. The rebranding, officially launching February 25, 2025, at the Kitchen & Bath Industry Show in Las Vegas, creates an integrated omnichannel shopping experience.
The new Ferguson Home combines Build.com's e-commerce platform with Ferguson's 250+ showrooms and 1,200+ product experts, offering a seamless experience across digital and physical spaces. The transition includes the launch of FergusonHome.com, with Build.com remaining active for six months to ensure smooth transition.
The unified brand maintains all existing customer features while adding enhanced integration between online and in-store experiences. Customers can pre-select products online before consulting with showroom experts, combining digital convenience with personalized service.
Ferguson annuncia l'unificazione di Ferguson Bath, Kitchen & Lighting Gallery e Build.com sotto un unico marchio: Ferguson Home. Il rebranding, che sarà ufficialmente lanciato il 25 febbraio 2025, durante il Kitchen & Bath Industry Show a Las Vegas, crea un'esperienza di acquisto omnicanale integrata.
Il nuovo Ferguson Home combina la piattaforma e-commerce di Build.com con oltre 250 showroom di Ferguson e più di 1.200 esperti di prodotto, offrendo un'esperienza fluida tra spazi digitali e fisici. La transizione include il lancio di FergusonHome.com, con Build.com che rimarrà attivo per sei mesi per garantire una transizione senza intoppi.
Il marchio unificato mantiene tutte le funzionalità esistenti per i clienti, aggiungendo al contempo un'integrazione migliorata tra le esperienze online e in negozio. I clienti possono selezionare in anticipo i prodotti online prima di consultare gli esperti in showroom, combinando la comodità digitale con un servizio personalizzato.
Ferguson anuncia la unificación de Ferguson Bath, Kitchen & Lighting Gallery y Build.com bajo una sola marca: Ferguson Home. El cambio de marca, que se lanzará oficialmente el 25 de febrero de 2025 durante el Kitchen & Bath Industry Show en Las Vegas, crea una experiencia de compra omnicanal integrada.
El nuevo Ferguson Home combina la plataforma de comercio electrónico de Build.com con más de 250 salas de exhibición de Ferguson y más de 1.200 expertos en productos, ofreciendo una experiencia fluida entre espacios digitales y físicos. La transición incluye el lanzamiento de FergusonHome.com, con Build.com permaneciendo activo durante seis meses para asegurar una transición sin problemas.
La marca unificada mantiene todas las características existentes para los clientes, al tiempo que agrega una mejor integración entre las experiencias en línea y en la tienda. Los clientes pueden preseleccionar productos en línea antes de consultar con los expertos de la sala de exhibición, combinando la conveniencia digital con un servicio personalizado.
퍼거슨은 퍼거슨 욕실, 주방 및 조명 갤러리와 Build.com을 하나의 브랜드인 퍼거슨 홈으로 통합한다고 발표했습니다. 리브랜딩은 2025년 2월 25일 라스베이거스에서 열리는 주방 및 욕실 산업 박람회에서 공식 출시되며, 통합된 옴니채널 쇼핑 경험을 제공합니다.
새로운 퍼거슨 홈은 Build.com의 전자상거래 플랫폼과 퍼거슨의 250개 이상의 전시관 및 1,200명 이상의 제품 전문가를 결합하여 디지털 및 물리적 공간 간의 원활한 경험을 제공합니다. 이 전환에는 FergusonHome.com의 출시가 포함되며, Build.com은 원활한 전환을 보장하기 위해 6개월 동안 활성 상태를 유지합니다.
통합된 브랜드는 기존 고객 기능을 모두 유지하면서 온라인과 매장 경험 간의 향상된 통합을 추가합니다. 고객은 전시관 전문가와 상담하기 전에 온라인에서 제품을 미리 선택할 수 있어 디지털 편리함과 개인화된 서비스를 결합합니다.
Ferguson annonce l'unification de Ferguson Bath, Kitchen & Lighting Gallery et Build.com sous une seule marque : Ferguson Home. Le rebranding, qui sera officiellement lancé le 25 février 2025 lors du Salon de l'industrie de la cuisine et de la salle de bain à Las Vegas, crée une expérience d'achat omnicanale intégrée.
Le nouveau Ferguson Home combine la plateforme de commerce électronique de Build.com avec plus de 250 showrooms de Ferguson et plus de 1 200 experts en produits, offrant une expérience fluide entre les espaces numériques et physiques. La transition comprend le lancement de FergusonHome.com, Build.com restant actif pendant six mois pour garantir une transition en douceur.
La marque unifiée maintient toutes les fonctionnalités existantes pour les clients tout en ajoutant une intégration améliorée entre les expériences en ligne et en magasin. Les clients peuvent pré-sélectionner des produits en ligne avant de consulter des experts en showroom, combinant la commodité numérique avec un service personnalisé.
Ferguson kündigt die Vereinigung von Ferguson Bath, Kitchen & Lighting Gallery und Build.com unter einer einzigen Marke an: Ferguson Home. Das Rebranding, das am 25. Februar 2025 auf der Kitchen & Bath Industry Show in Las Vegas offiziell startet, schafft ein integriertes Omnichannel-Einkaufserlebnis.
Das neue Ferguson Home kombiniert die E-Commerce-Plattform von Build.com mit über 250 Showrooms von Ferguson und mehr als 1.200 Produktexperten und bietet ein nahtloses Erlebnis in digitalen und physischen Räumen. Der Übergang umfasst den Start von FergusonHome.com, wobei Build.com für sechs Monate aktiv bleibt, um einen reibungslosen Übergang zu gewährleisten.
Die vereinte Marke behält alle bestehenden Kundenfunktionen bei und fügt gleichzeitig eine verbesserte Integration zwischen Online- und In-Store-Erlebnissen hinzu. Kunden können Produkte online vorab auswählen, bevor sie sich mit den Experten im Showroom beraten, wodurch digitale Bequemlichkeit mit persönlichem Service kombiniert wird.
- Creation of unified omnichannel brand strengthens market position
- Integration of 250+ showrooms with e-commerce platform expands reach
- Maintains existing customer base while streamlining operations
- None.
Encompassing the full spectrum of Ferguson's business, retail, trade, and digital into one cohesive brand
A Strategic Milestone
Ferguson Home sets a new standard in the industry by creating a fully integrated shopping experience designed around convenience and personalization. Build.com primarily focuses on e-commerce, offering a wide range of products for DIY customers and professionals. Ferguson Bath, Kitchen & Lighting Gallery is a showroom-based experience designed to provide hands-on interaction with products and personalized consultation services. Ferguson Home combines these two experiences, creating a seamless omnichannel brand that unites digital and physical spaces.
Ferguson's core customer, the trade professional, as well as homeowners will be able to shop in the way that is most convenient for them and matches their personal project needs. Powered by the advanced technology on FergusonHome.com and backed by our expert showroom associates, Ferguson Home represents a cohesive and bespoke approach to kitchen and bath improvement that is truly unique in the marketplace.
"From luxury appliances, high-end fixtures to beautiful lighting and custom hardware, home is at the core of everything we do," said Caroline Danielson, Director of Showrooms. "Today's customer values a fluid and connected experience, and Ferguson Home now combines the expert guidance, extensive product selection and project support our customers have come to rely on with the flexibility to shop the way that best fits their needs. We are excited to take this step forward transforming and elevating the experience across all touchpoints, ensuring seamless, top-tier service."
What This Means for Customers
- Seamless and Refined: Operationally, nothing will change for customers. However, customers will now see one, consistent name online as well as at our showrooms, which refines the customer experience while leveraging the power of the Ferguson brand.
- Connected Experience: With the launch of FergusonHome.com, shoppers will continue to enjoy all the features they love from Build.com, including curated product collections, advanced search capabilities, trend insights and interactive project planning tools. To prepare for an in-person showroom consultation, customers can pre-select products online and then experience them firsthand with expert showroom associate guidance. This is the Ferguson Home difference.
- Concierge-Level Support: The people, expertise and relationships customers rely on remain unchanged, ensuring a consistent exceptional and reliable experience.
What's Next
The transition to Ferguson Home begins on February 25, with the launch of FergusonHome.com. Build.com will remain live for six months to ensure a smooth transition.
Ferguson has 250+ best-in-class showrooms and more than 1,200 product experts. The company will update all store signage, marketing materials, social media and online visuals to reflect the new identity.
Danielson adds, "This marks an exciting new chapter for Ferguson, where our unified brand identity empowers us to serve customers better and expand our reach nationwide. As the company steps into this new era, Ferguson Home fully embraces a harmonious integration of our physical storefronts with our dynamic digital presence, helping us deliver on our goal of ensuring our customers' projects are a success."
This thoughtful integration of the strengths of our physical stores alongside a robust online platform enables Ferguson to craft a shopping experience that transcends conventional boundaries and fosters meaningful customer relationships. Ferguson is excited about the future of Ferguson Home and confident in its ability to establish new benchmarks within the industry. Forward-thinking, quality and customer focus drive the approach, putting customers at the heart of everything the company does.
Visit FergusonHome.com on February 25 to experience the new Ferguson Home.
About Ferguson
Ferguson (NYSE: FERG; LSE: FERG) is the largest value-added distributor serving the specialized professional in our
For press inquiries contact:
NivenBreen, Sydney Wallace, sydney@nivenbreen.com
NivenBreen, Hallie Noland, hallie@nivenbreen.com
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SOURCE Ferguson Home
FAQ
When will Ferguson Home officially launch and replace Build.com?
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