FirstEnergy and International Soap Box Derby Race into the Future with Title Sponsorship Renewal
Rhea-AI Summary
FirstEnergy Corp. (NYSE: FE) has renewed its title sponsorship with The International Soap Box Derby (ISBD) for three years, from 2025-2027. This extension continues a partnership that began in 2012 between the two Akron-based organizations. The announcement came during race week activities for the 86th FirstEnergy All-American Soap Box Derby, featuring over 320 competitors from the US, Canada, and Japan competing for $36,000 in college scholarships.
The World Championship races are scheduled for July 20, 2024, at Derby Downs in Akron, Ohio. FirstEnergy's CEO, Brian Tierney, emphasized the company's commitment to supporting this event that promotes design, engineering, and construction skills while fostering teamwork among youth. ISBD's President, Scott Taylor, praised FirstEnergy's financial and volunteer support, which enables the expansion of derby racing and STEM education programs globally.
Positive
- Renewed title sponsorship for three years (2025-2027)
- Continued support for a globally recognized event
- Promotion of STEM skills and youth engagement
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, FE gained 0.33%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The extension was announced during race week activities surrounding the 86th FirstEnergy All-American Soap Box Derby, as more than 320 competitors from throughout
Brian Tierney, President and CEO, FirstEnergy: "FirstEnergy is proud to continue our sponsorship of this signature event that brings people to
Scott Taylor, President and CEO, International Soap Box Derby: "FirstEnergy has been an excellent sponsor of the International Soap Box Derby, providing both financial and volunteer support since 2012. Their continued support enables us to expand our derby racing network and our STEM education programs to new communities worldwide, while enhancing the experience for the racers and spectators here in
ABOUT FIRSTENERGY
FirstEnergy Corp. is dedicated to integrity, safety, reliability and operational excellence. Its electric distribution companies form one of the nation's largest investor-owned electric systems, serving customers in
ABOUT THE INTERNATIONAL SOAP BOX DERBY
Founded in 1934, the International Soap Box Derby, based in
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SOURCE FirstEnergy Corp.