Win Win Coffee Is Brewing a Revolution in the Coffee Industry

Rhea-AI Summary

Win Win Coffee, a mission-driven enterprise in Philadelphia, is revolutionizing the coffee industry by amplifying opportunities for Black and Brown communities. Founded by Nikisha Bailey and Matt Nam, the company focuses on providing traceability from bean to cup, addressing the lack of diversity in coffee ownership. Despite facing challenges during the pandemic, Win Win Coffee turned adversity into opportunity by leveraging the FedEx E-commerce Learning Lab to expand their online presence.

NORTHAMPTON, MA / ACCESSWIRE / March 25, 2024 / FedEx Corporation

In Philadelphia, a small business is brewing a revolution in the coffee industry. Win Win Coffee, owned by Nikisha Bailey and Matt Nam, is more than just a local roaster and distributor. It's a mission-driven enterprise focused on amplifying the opportunities for Black and Brown communities across the coffee supply chain.

Nikisha and Matt entered the coffee industry in 2019, noticing a significant disparity: while coffee stands as the world's second most traded commodity, Black and Brown coffee producers are noticeably absent from ownership within its supply chain.

Determined to address this inequality, Nikisha and Matt started Win Win Coffee to reshape the industry by providing traceability from coffee bean to mouth. "We visit the farms, intentionally getting to know the farmers and their challenges," Matt explained, reflecting on their journey to a remote coffee bean farmer in Colombia.

Win Win Coffee's journey did start with some barriers, though, as they opened their doors just six months before the pandemic started. Due to mandates, they closed their doors at a time when their business was successfully growing. Nikisha describes how initially, they viewed it as a "curse," yet unexpectedly, it turned into a "blessing" when they started to create and ship their own coffee.

In the face of initial challenges from the pandemic forcing them to pivot from their physical storefront, Win Win Coffee found an opportunity to further expand their reach through the FedEx E-commerce Learning Lab. In collaboration with Accion Opportunity Fund, FedEx offers this program to empower women and minority-owned small businesses, providing them with hands-on learning, mentorship, and networking opportunities to enhance their online presence.

"I applied for it because we were shipping out a lot of coffee," Nikisha recalled. "We had developed this e-commerce platform, and so I thought it'd be a great opportunity to learn more about the different distribution options."

Recognizing the need for knowledge about shipping processes, Win Win Coffee utilized the program's learning opportunities to enhance their understanding. Matt expressed sincere gratitude for FedEx and Accion Opportunity Fund's proactive support by identifying it as "another example of voice amplification."

Armed with the support and education received through the FedEx E-Commerce Learning Lab, Win Win Coffee has continued to amplify its online presence and has become Philadelphia's pioneering black woman-led roaster and distributor. Nikisha and her team are reaching a broader audience and furthering their mission of equity and inclusion within the coffee industry. The name 'Win Win' embodies their philosophy - as Nikisha summarized, "Everyone wins along the supply chain with us."

View additional multimedia and more ESG storytelling from FedEx Corporation on 3blmedia.com

Contact Info:
Spokesperson: FedEx Corporation
Website: https://www.3blmedia.com/profiles/fedex-corporation
Email: info@3blmedia.com

SOURCE: FedEx Corporation

View the original press release on accesswire.com

FAQ

What is the name of the small business mentioned in the press release?

The small business mentioned is Win Win Coffee.

Who are the owners of Win Win Coffee?

The owners of Win Win Coffee are Nikisha Bailey and Matt Nam.

What is the mission of Win Win Coffee?

Win Win Coffee is a mission-driven enterprise focused on amplifying opportunities for Black and Brown communities across the coffee supply chain.

How did Win Win Coffee address the lack of diversity in coffee ownership?

Win Win Coffee provides traceability from coffee bean to mouth, aiming to reshape the industry and empower underrepresented communities.

What program did Win Win Coffee participate in to enhance their online presence?

Win Win Coffee collaborated with the FedEx E-commerce Learning Lab, offered in partnership with Accion Opportunity Fund, to expand their reach and receive mentorship.