Aidentified Announces $12.5 Million Series B Funding from FactSet
Aidentified has announced a $12.5 million Series B funding round led by FactSet, a renowned provider of financial data and analytics. The AI-powered prospecting and relationship intelligence platform aims to leverage this investment to enhance its technology and expand its workforce. Aidentified serves professionals in financial services, providing tools to identify, qualify, and convert new clients. With a vast dataset mapping billions of connections, Aidentified's platform enables strategic prospecting powered by AI. The funding will support continued growth and client adoption, as highlighted by executives from both Aidentified and FactSet.
- Aidentified raised $12.5 million in Series B funding, enhancing financial stability.
- Funding from FactSet indicates strong industry confidence in Aidentified's platform.
- Investment will be used to further technological development and team expansion.
- Aidentified's platform maps 16 billion 1st-degree and 800 billion 2nd-degree connections.
- Platform supports financial advisors in identifying and converting new client relationships effectively.
- Aidentified leverages AI and machine learning for strategic prospecting.
- FactSet's support may enhance Aidentified's growth trajectory and market position.
- No specific negative aspects were identified in the press release.
Insights
Aidentified's $12.5 million Series B funding from FactSet indicates substantial confidence in the company's ability to innovate within the financial technology sector. This investment will enable Aidentified to further develop its AI-powered prospecting platform, which could potentially enhance efficiency and effectiveness for financial advisors and marketing teams.
From a financial standpoint, the partnership with FactSet is particularly notable. FactSet's extensive public and private company data, combined with Aidentified's advanced AI capabilities, may provide a competitive edge in prospecting and business development. This synergy could result in significant cost savings and higher conversion rates for users, suggesting potential for strong revenue growth.
However, it's important to consider the competitive landscape. The market for AI-driven prospecting tools is becoming increasingly crowded. Aidentified will need to continuously innovate to maintain its leading position. Additionally, the integration of FactSet's data with Aidentified's platform needs to be seamless to fully realize the anticipated benefits. Investors should monitor the company's execution of these strategies closely.
The integration of AI and machine learning in prospecting platforms is a game-changer for financial services. Aidentified's platform, with its ability to map 16 billion 1st-degree connections and 800 billion 2nd-degree connections, offers a unique approach to relationship intelligence. This massive dataset can significantly enhance the accuracy of prospecting efforts, making it easier to identify and connect with potential clients.
One standout feature is the platform's ability to search by specific identity markers and visualize user connections. This level of detail is not commonly found in other prospecting tools, providing a distinct competitive advantage. The AI algorithms and models employed by Aidentified are important for staying ahead of competitors in terms of functionality and user experience.
However, the success of this technology hinges on data quality and the ability to keep the dataset current and accurate. Continuous updates and improvements in AI algorithms and models will be necessary to maintain the relevance and accuracy of the platform. Investors should keep an eye on how well Aidentified manages these technical challenges.
AI-Powered Prospecting Platform Continues Growth Trajectory with Infusion from FactSet
Aidentified provides financial advisors, marketing teams, and other sales professionals with tools to identify, qualify, and convert new client relationships. Aidentified will use the investment to fund further technological development and grow its team as client adoption accelerates. Aidentified currently serves clients at top financial services firms and independent registered investment advisors.
"Today's workforce is powered by sophisticated technology that can significantly streamline time-intensive and laborious tasks. Our artificial intelligence platform helps wealth advisors, financial planners and others in similar roles identify, connect with and build valuable relationships with prospective clientele more easily," said Tom Rauker, President and Co-CEO of Aidentified. "Our platform's rich dataset enables anyone to spend their prospecting time more strategically. We're thankful to the team at FactSet for their support and investment as we continue on our growth journey."
Aidentified gives users the ability to search for specific identity markers such as income, wealth segment, location, and hobbies, along with verifiable contact information. Further, it employs AI and machine learning-based algorithms and models to visualize user connections with prospects and harness its clients' networks for referrals. As of 2024, the company has mapped 16 billion 1st-degree connections and 800 billion 2nd-degree connections, making Aidentified a leading provider of relationship data.
"There is currently no other technology that surfaces key personal and professional connections to the same level of detail as Aidentified. We believe that the Aidentified service, in combination with FactSet's public and private company data and analytical capabilities, will dramatically accelerate prospecting and business development efforts for advisors and other financial professionals," said Greg King, Head of Wealth Management at FactSet. "The team at Aidentified has a proven track record of building successful businesses, and we're pleased to support their ongoing work."
To learn more about Aidentified, visit https://www.aidentified.com/.
About Aidentified
Aidentified helps financial services professionals create relationships that matter. As a leader in AI-powered relationship-based prospecting and first party data enrichment, our platform combines professional and household data to offer a 360º view of clients and prospects, along with the best path for engagement. With our proprietary algorithms and relationship cloud functionality – fed by 210 million consumer and 100 million professional
Aidentified was recognized by the SIIA CODIE awards as Best Industry Contact Relationship Management Solution in 2024, as "One to Watch" in Snowflake's 2023 Modern Marketing Data Stack Report, and was featured on WealthTech100's 2024 list of the world's most innovative WealthTech companies.
Aidentified was founded in 2017 and is headquartered in
About FactSet
FactSet (NYSE:FDS | NASDAQ:FDS) helps the financial community to see more, think bigger, and work better. Our digital platform and enterprise solutions deliver financial data, analytics, and open technology to nearly 8,000 global clients, including over 206,000 individual users. Clients across the buy-side and sell-side as well as wealth managers, private equity firms, and corporations achieve more every day with our comprehensive and connected content, flexible next-generation workflow solutions, and client-centric specialized support. As a member of the S&P 500, we are committed to sustainable growth and have been recognized amongst the Best Places to Work in 2023 by Glassdoor as a Glassdoor Employees' Choice Award winner. Learn more at www.factset.com and follow us on X and LinkedIn.
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