Fresh Del Monte Celebrates International Pineapple Day with Survey Findings, Launches North America-Based "You’re Welcome™" Campaign
Survey reveals pineapples as one of America's preferred fruits for their taste, finds 60 percent of shoppers don’t know how to select a ripe pineapple, among other related habits
“You’re Welcome™” campaign honors Fresh Del Monte’s legacy as the top-selling pineapple company in the US and its role in revolutionizing pineapple consumption
As one of the preeminent global leaders in pineapple production, Fresh Del Monte has played a key role in supporting the significant increase in pineapple consumption per person, which has more than doubled over the last 20 years2. This increase is largely due to the company's ongoing initiatives to innovate and introduce pineapple varietals that satisfy consumers’ evolving taste preferences — starting with the first-of-its-kind Del Monte Gold® Extra Sweet pineapple in 1996. Since then, the company has launched the pink-fleshed Pinkglow® pineapple, the Honeyglow® pineapple, the carbon-neutral certified Del Monte Zero™ pineapple, and the luxurious Rubyglow® pineapple. It is no surprise that a majority (
Survey Highlights:
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While 6 in 10 shoppers believe they know how to properly cut a pineapple, approximately
80% didn’t know the skin is edible and packed with essential vitamins and minerals. - Almost 7 in 10 shoppers prefer eating pineapple in chunks, while just over 1 in 10 prefer spears.
- Over half of Americans surveyed prefer to eat pineapple as a snack over any other mealtime.
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57% of respondents choose to eat pineapple because they love the taste. -
70% of respondents are aware of the potential benefits of pineapple for digestion. - Only 1 out of 4 individuals know it takes 18 months to grow a single pineapple.
How to Select and Store a Ripe Pineapple: Del Monte® pineapples are harvested at peak ripeness and are ready to enjoy immediately after purchase. Look for a golden-yellow color and a sweet, tropical aroma at the base to identify a ripe pineapple. If the smell is fermented or sour, the pineapple may be overripe.
A ripe, uncut pineapple can last 3-5 days at room temperature and 5-7 days in the refrigerator. If brown spots develop, cut the pineapple and store it in an airtight container in the refrigerator for an additional 3-4 days. It’s fine to store pineapples near other produce, as they emit less ethylene gas and have durable skin.
To further celebrate International Pineapple Day, Fresh Del Monte is launching the
“You’re Welcome™” Campaign Highlights:
- The campaign features engaging social media content and unique recipes showcasing the versatility and possibilities of pineapples.
- A nationwide advertising program, including connected TV, outdoor, digital out-of-home, and social media.
- Dedicated campaign content on Fresh Del Monte’s website from now through December, offering recipes, serving suggestions, and ways to engage with the brand.
- Promotions on the brand’s Instagram and TikTok pages, offering pineapple-themed prizes, including a customized gift box from Melissa’s Produce containing a variety of Del Monte® pineapples.
- To learn more about the “You’re Welcome™” campaign, visit DelMonteFresh.com.
“The ‘You’re Welcome™’ campaign invites the public to experience the world of Fresh Del Monte and serves as a double entendre. On one hand, it acknowledges the pineapple as a historical symbol of hospitality, while on the other, it playfully credits Fresh Del Monte for revolutionizing pineapple consumption. This campaign reminds pineapple fans of the leadership and innovation that Fresh Del Monte has brought to the category since the 1990s,” said Melissa Mackay, Fresh Del Monte’s Vice President of Marketing,
Fresh Del Monte is focused on innovation, whether it’s dreaming up new pineapple varieties or leading the charge for sustainable growing. As part of the company’s sustainable practices, it is actively working to reduce its emissions and food waste, and adopt regenerative agriculture and smart farming practices, among many others. Fresh Del Monte takes a holistic approach to sustainability, weaving it into every part of the value chain. The company is leading the way in conservation, sustainable agriculture, and innovation for A Brighter World Tomorrow®.
For more information, visit www.freshdelmonte.com. Follow Fresh Del Monte Produce on Facebook, Instagram, and TikTok to learn more about the campaign and enter the promotional giveaways.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading vertically integrated producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in
1Pollfish survey data, June 2024.
2
View source version on businesswire.com: https://www.businesswire.com/news/home/20240625239280/en/
Claudia Pou
Vice President, Global Head of Corporate Communications
communications@freshdelmonte.com
Source: Fresh Del Monte Produce Inc.