Mopar Makes It Easy to 'Step' Into Ram Truck

Rhea-AI Summary

Mopar enhances the Ram Truck lineup with new cargo management solutions, including the retractable center-mounted bed step for the Ram 1500, which offers significant utility and convenience. The bed step, rated for 350 pounds, complements the truck's multifunction tailgate with 60/40 swing doors and a convenient loading mechanism. The step is priced at $395. Mopar offers over 600 quality-tested parts and accessories for the Ram lineup, providing customers with extensive options for enhancing their vehicles.

Positive

• Introduction of the retractable center-mounted bed step enhances functionality.
• The bed step complements the industry-leading cargo management system of the Ram 1500.
• Mopar provides over 600 quality-tested, factory-backed parts and accessories.

Negative

• None.

AUBURN HILLS, Mich., Sept. 10, 2020 /PRNewswire/ -- Mopar now offers multiple ways to enhance the functionality and utility of the Ram Truck lineup, the full-size truck segment's cargo-management and storage leader.

The brand's latest retractable center-mounted bed step further enhances Ram 1500's exclusive multifunction tailgate. The step is factory-backed and unique among all pickups, offering customers cargo-access flexibility without compromise.

Ram 1500's available multifunction tailgate features first-of-its-kind 60/40 split swing-away doors that open 88 degrees, making it easy to load bulky items, unload and wash out the bed and allows for easy forklift loading. With one quick push of the foot, the available Mopar bed step deploys from underneath the rear bumper to offer a firm foothold.

"Mopar offers more than 600 quality-tested, factory-backed parts and accessories across the entire Ram lineup," said Mark Bosanac, Head of Mopar Service, Parts and Customer Care, FCA – North America. "Our retractable bed step further enhances the convenience and utility of Ram's industry-leading cargo management and storage system."

Designed to fit specifically with the multifunction tailgate, the Mopar bed step (Part # 82216265AB) is made of high-strength aluminum with a black e-coat finish and is rated for 350 pounds. The manufacturer's suggested retail price (MSRP) is $395 (U.S.).

Additional Ram factory-engineered, factory-backed bed steps available from Mopar include:

• Ram 1500 with standard tailgate: Mopar bed step lowers down for easy access and retracts back to stored position within the bumper. The step is load-rated up to 350 pounds (Part # 82215289AG / U.S. MSRP of $365)
• Ram 1500 Classic: Mopar bed step swings out from the driver's side corner of the rear bumper and retracts back to its stored position. Designed to fit single or dual-exhaust models, the step is load-rated up to 300 pounds (Part # 82214245AD / U.S. MSRP $304)
• Ram Heavy Duty models: Mopar bed step is manufactured from high-strength aluminum with a black powder-coat finish and load-rated to support up to 350 pounds. Similar to all Mopar bed steps, it lowers down for easy access and retracts back under the rear bumper when not in use (Part # 82215842AE / U.S. MSRP $365)

All Mopar bed steps are available for purchase as a vehicle option or as a standalone part in the U.S. and Canada. Standard Mopar factory-backed warranty coverage includes two years/unlimited miles from date of purchase or up to the remainder of the new-vehicle's warranty of three years/36,000 miles.

Mopar
Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide.

Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand's global reach distributes more than 500,000 parts and accessories in more than 150 markets. With more than 50 parts distribution centers and 25 customer-contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

Complete information on the Mopar brand is available at www.mopar.com. Mopar is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

View original content to download multimedia:http://www.prnewswire.com/news-releases/mopar-makes-it-easy-to-step-into-ram-truck-301127602.html

SOURCE FCA

FAQ

What is new about the Mopar products for Ram Trucks?

Mopar introduces a retractable center-mounted bed step for the Ram 1500, enhancing its multifunction tailgate.

What is the weight capacity of the new Mopar bed step?

The new Mopar bed step is rated for 350 pounds.

How much does the new Mopar bed step for Ram Trucks cost?

The manufacturer's suggested retail price for the new Mopar bed step is $395.

What other bed steps are available from Mopar for Ram Trucks?

Mopar offers additional bed steps for Ram 1500 with standard tailgate and Ram Heavy Duty models, priced between $304 and $365.