Jeep® Brand Gives Owners, Fans and Followers the Opportunity to Create the Next 'Easter Egg'

Rhea-AI Summary

Jeep brand is launching a unique contest allowing owners, fans, and followers to create the next "Easter egg" hidden on future Jeep models. The contest is open until July 2, 2020, with submissions via TheNextJeepEasterEgg.com. A panel of designers and executives will judge entries based on creativity, brand alignment, quality, and originality. The winner will receive a brand-new Jeep vehicle, announced on July 31, 2020. Jeep's Easter eggs have been a hallmark of its nearly 80-year heritage.

Positive

• Engages community by allowing fans to contribute creatively to Jeep's heritage.
• Contest promotes brand loyalty and enhances customer engagement through social media.
• The opportunity for a new Jeep vehicle could attract more participation.

Negative

• None.

AUBURN HILLS, Mich., June 18, 2020 /PRNewswire/ --

• For the first time, the Jeep® brand is giving owners, fans and followers the opportunity to create the next "Easter egg" to hide on a future Jeep model, along with the ultimate chance to win a new Jeep vehicle
• Contest runs now through Thursday, July 2
• Ideas can be submitted at TheNextJeepEasterEgg.com
• Judging panel includes Jeep brand executives and designers
• Winner to be announced on Friday, July 31
• Jeep "Easter eggs," often speaking to the brand's nearly 80-year history and legendary off-road DNA, have long been hidden on vehicles
• Jeep brand to give one fan the chance to become a part of its storied legacy

From hidden Jeep® grilles to the three digits "419" or a 1941 Jeep Willys driving up a mountain, Jeep owners, fans and followers around the world are discovering the "Easter eggs" hidden on their vehicles, then posting their finds on social media. Now, the Jeep brand is giving its community the opportunity to invent what the next "Easter egg" should be for a chance to have it hidden on a future Jeep model. Ideas can be submitted at TheNextJeepEasterEgg.com.

The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice*. The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31.

"Jeep 'Easter eggs' started with the 2011 Grand Cherokee," said Mark Allen, Head of Jeep Design. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles.

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

"The Jeep brand's legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles," said Christian Meunier, Global President of Jeep Brand, FCA. "With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans and followers can uniquely tell."

Entries will be judged by the following criteria:

• Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25%)
• Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25%)
• Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25%)
• Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25%)

With 13 million+ followers strong across the brand's social media channels, the Jeep brand's 2016 award-winning commercial "Portraits" noted that, "We don't make Jeep. You do," recognizing the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. As a true cult brand, the Jeep "Easter eggs" contest is one more way for the brand to give its followers the chance to be a part of its storied history.

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

Follow Jeep and FCA news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com 
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or www.youtube.com/fcanorthamerica

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SOURCE FCA

FAQ

What is the Jeep brand Easter egg contest?

The Jeep brand Easter egg contest allows fans to submit ideas for hidden features on future Jeep models, with a chance to win a new Jeep vehicle.

When does the Jeep Easter egg contest end?

The contest runs until July 2, 2020.

When will the winner of the Jeep Easter egg contest be announced?

The winner will be announced on July 31, 2020.

How can I participate in the Jeep Easter egg contest?

Participation is through submissions at TheNextJeepEasterEgg.com.

What are the criteria for judging the Jeep Easter egg contest entries?

Entries will be judged on creativity, brand alignment, quality, and originality.