Yale and Master Lock Unveil Latest Professional Products at ISC West 2025

Rhea-AI Summary

Yale and Master Lock, part of Fortune Brands Innovations (NYSE: FBIN), unveiled new smart lock product lines at ISC West 2025 targeting professional markets. Yale's new multi-family product line includes the Pro® 2 series (Interconnected, Mortise, and Cylindrical Locks) featuring flexible connectivity options, single action egress, and tamper-proof keyless access.

Master Lock's new commercial solutions introduce Electronic and Connected Mortise/Cylindrical Locks designed for schools, healthcare facilities, and businesses. Key features include Z-Wave and Zigbee connectivity options, keypad access, and ANSI/BHMA Grade 1 certification with 180-minute fire rating. Both product lines will be available later this year, expanding the companies' presence in professional security solutions.

Positive

• Expansion into professional and commercial security markets
• Introduction of high-grade security products with ANSI/BHMA certification
• Multiple connectivity options expanding market reach
• Potential for reduced maintenance costs with keyless access systems

Negative

• Products not immediately available for purchase
• Requires significant investment in new technology infrastructure

Insights

Technology and Product Strategy Expert

Fortune Brands' dual-brand strategy with Yale and Master Lock represents a calculated market expansion into higher-margin professional security solutions. This product launch at ISC West targets the lucrative multi-family and commercial security sectors with differentiated offerings under established brand identities.

The technological approach is particularly strategic - both product lines incorporate flexible connectivity options (Z-Wave, Zigbee, and Wi-Fi) that address different customer needs while maintaining compatibility with existing smart home ecosystems. This modular design approach reduces manufacturing complexity while maximizing market coverage.

By emphasizing tamper-proof, key-free access systems, Fortune Brands is directly addressing a significant pain point in multi-family and commercial environments: the substantial operational costs associated with key management, tenant lockouts, and rekeying. Property managers can potentially realize meaningful savings on maintenance calls while improving security.

This expansion appears to be part of a broader portfolio diversification strategy for FBIN, leveraging established brand equity to enter adjacent markets with higher growth potential than traditional residential locks. The commercial security market typically offers more stable demand patterns and less sensitivity to housing market fluctuations than consumer-facing segments.

While the announcement lacks specific revenue projections or pricing details, the timing for availability "later this year" suggests the products are beyond prototype stage and approaching commercial readiness.

Financial Analyst

This product launch represents an incremental positive for FBIN's Security & Connected Products segment but doesn't significantly alter the immediate revenue outlook. The expansion into professional and multi-family markets is strategic given these segments typically feature higher margins and more stable demand compared to residential.

The key financial advantage of this product line lies in its recurring revenue potential. Key-free access systems reduce one-time service calls (lockouts, rekeying) but create opportunities for subscription-based access management services and system monitoring. This could gradually shift FBIN's revenue mix toward more predictable, higher-multiple recurring revenue streams.

From a competitive positioning standpoint, Yale and Master Lock are leveraging their brand recognition to challenge entrenched commercial security players. The multi-pronged connectivity approach (Z-Wave, Zigbee, Wi-Fi) suggests FBIN is pursuing an ecosystem-agnostic strategy to maximize market penetration rather than betting on a single protocol.

The announcement's timing at ISC West aligns with typical industry product cycles but provides near-term catalyst potential since these products won't be available until "later this year." The lack of specific financial guidance suggests these launches, while strategically sound, are unlikely to materially impact FY2025 results.

FBIN's diversification across residential and commercial security applications provides some insulation against housing market volatility, with this launch further reinforcing that buffer. The professional security market's stronger pricing power could help offset potential margin pressures in other segments.

The Brands Double Down on Commitment to Serve More Professional Installers with Industry-Leading Security Solutions

LAS VEGAS--(BUSINESS WIRE)-- Today at ISC West, trusted security brands Yale and Master Lock announced their newest lines of smart locks for businesses and multi-family facilities. Part of Fortune Brands Innovations, Inc. (NYSE: FBIN or “Fortune Brands”), Yale and Master Lock are expanding their professional portfolios to offer a new level of security and convenience for multi-family properties, offices, schools, healthcare facilities, small and medium businesses, and more.

“By launching these new product lines under Yale and Master Lock, we are poised to serve a greater share of the professional market,” said Dave Barry, President of Security & Connected Products at Fortune Brands. “Yale is continuing its legacy of providing flexible solutions for multi-family environments, simplifying access decisions for our partners and operators. Master Lock is delivering solutions to secure access for essential places like schools, healthcare facilities, small and medium businesses, and more.”

Yale’s new multi-family product line will serve partners and operators with innovative, flexible, and scalable access control solutions. Designed to enhance security at every entrance, the Yale Pro® 2 Interconnected Lock, Yale Pro® 2 Mortise Lock, and Yale Pro® 2 Cylindrical Lock include key features such as:

• Flexible Connectivity: With Yale’s range of technology offerings, multi-family properties can choose between:
  • Z-Wave (800 series) module offering long range support and SmartStart
  • Zigbee module offering app compatibility with top smart home partners
  • Wi-Fi module offering remote access and easy app management
• Single Action Egress: Meeting all code requirements, multi-family apartment doors can be unlocked in one motion, all with top ANSI/BHMA grading and 90- to 190-minute fire ratings (fire ratings vary by model).
• Tamper-Proof: Each product is available as a key-free model to provide convenient, keyless access for residence doors—so they can’t be picked, there are no keys to lose, and installers save money by no longer having to address tenant lockouts or rekey apartments after residents move out.
• Award Winning Design: Modeled after Yale’s award-winning residential product line, Yale Assure Lock® 2, the new multi-family product line features seamless pairing for apartment buildings, no matter what lock style is chosen for apartment or common area doors.

Master Lock is also unveiling a new line of locks designed for commercial applications. The Master Lock Electronic and Connected Mortise Locks and the Master Lock Electronic and Connected Cylindrical Locks offer more advanced access management and tracking, providing commercial owners the confidence that their properties are protected. The introduction of these new products will expand Master Lock’s renowned brand applications to include schools, healthcare facilities, small and medium businesses, and more. Key features include:

• Flexible Connectivity: With different technology offerings, installers can choose the right technology for their customers, including:
  • Z-Wave (800 series) module offering long range support and SmartStart
  • Zigbee module offering app compatibility with top smart home partners
  • Non-connected (no module) offering keypad access only
• Convenient, Key-Free Access: Control access to common areas, exterior doors, residence doors, and stairwells to enhance facility security with access control at every opening.
• Options for Every Door: Product options are available for standard cylindrical or mortise door prep, and offer top ANSI/BHMA Grade 1 and a 180-minute fire rating.

These products will be available for customers to order later this year. Attendees at ISC West can learn more about how Yale and Master Lock are creating safer multi-family housing and businesses at booth #24131, or visit shopyalehome.com/multi-family-housing and www.masterlock.com/business for more information.

About Fortune Brands Innovations

Fortune Brands Innovations, Inc. is an industry-leading innovation company dedicated to creating smarter, safer and more beautiful homes and improving lives. The Company’s driving purpose is to elevate every life by transforming spaces into havens.

The Company is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. The Company’s portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN. To learn more, visit www.fbin.com.

About Yale Home

Yale Home is a leader in smart home security that protects the people, places, and things we love most. We secure homes throughout the United States and Canada with our innovative smart locks and smart storage solutions to protect front doors, interior doors, cabinets, package deliveries, and more. The Yale residential brand in the United States and Canada is part of Fortune Brands Innovations, Inc. For more information, visit www.shopyalehome.com.

About Master Lock

The Master Lock Company is recognized worldwide as the authentic, enduring name in padlocks and security products. The company offers a broad range of innovative security and safety solutions for consumer, commercial, and industrial end-users. The Master Lock Company is part of Fortune Brand Innovations, Inc. Visit www.masterlock.com to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250331101283/en/

Media Contact

fbin@solcomms.co

Source: Fortune Brands Innovations

FAQ

What new products did Yale and Master Lock (FBIN) announce at ISC West 2025?

Yale introduced the Pro® 2 series locks for multi-family properties, while Master Lock launched Electronic and Connected Mortise/Cylindrical Locks for commercial applications.

What connectivity options are available in the new Yale Pro® 2 locks?

Yale Pro® 2 locks offer Z-Wave (800 series) with long range support and Zigbee module with smart home compatibility, plus Wi-Fi for remote access.

What are the key security features of Master Lock's new commercial locks?

The locks feature ANSI/BHMA Grade 1 certification, 180-minute fire rating, keyless access control, and flexible connectivity options including Z-Wave and Zigbee.

When will the new Yale and Master Lock security products be available for purchase?

The new product lines will be available for customers to order later in 2025.