FAZE CLAN PROMOTES MATT "BK" AUGUSTIN TO VICE PRESIDENT OF BRAND & CREATIVE STRATEGY
FaZe Holdings Inc. (Nasdaq: FAZE) has promoted Matt "BK" Augustin to Vice President of Brand & Creative Strategy as of March 23, 2023. Augustin, previously the Director of Brand & Creative Strategy, will oversee a team focused on enhancing FaZe Clan's media and branding initiatives. He aims to strengthen partnerships with brands like McDonald's and Porsche. Reporting to President Zach Katz, Augustin's new role will be pivotal in the company's business development and creative strategies, reflecting FaZe Clan's growth within the gaming and youth culture sectors.
- Promotion of Matt Augustin highlights company's focus on enhancing brand strategy.
- Augustin's previous experience with renowned brands may lead to stronger partnerships.
- FaZe Clan's extensive reach with over 500 million followers supports potential for growth.
- None.
"BK is a one-of-a-kind executive and vital asset who not only brings immense value and critical strategy to FaZe Clan, but he also brings steadfast determination and energy that permeates throughout the building everyday," said President and COO
As VP of Brand & Creative Strategy, Augustin will oversee a team that's involved in the full life-cycle of business development for FaZe Clan including – helping identify existing opportunities for current and potential partners, developing the creative strategy for new business proposals & brand strategy for current and potential partners and working cross-functionally to help produce award-winning content.
"Having a chance to work in gaming, a space that isn't just growing, but one I'm a legit member and contributor of, has been amazing," said Augustin. "Being able to help build a brand like FaZe through the lens of fans first is an opportunity I refuse to take for granted."
During his time at FaZe Clan, Augustin has been instrumental in cementing and continuing partner relationships and collaborations including McDonald's, Porsche, DraftKings, GHOST Energy, MoonPay, SteelSeries, SCUF, DoorDash and Totino's. In 2021, BK was featured on Ad Age's acclaimed 40 Under 40 list recognizing rising stars in marketing, advertising and media.
Prior to joining FaZe, BK worked for multiple reputable advertising agencies including
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Press Contacts:
FaZe Clan: chelsey.northern@fazeclan.com + alana.battaglia@fazeclan.com
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SOURCE FaZe Clan
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