FaZe Clan and Rollbit Announce Multi-Million Dollar Esports Sponsorship Deal
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Insights
The partnership between FaZe Clan and Rollbit represents a significant development within the esports industry, which has been experiencing substantial growth in viewership and market value. This deal, characterized as one of the largest in esports history, signals a trend where gaming organizations are increasingly seen as valuable platforms for brand exposure and consumer engagement. The focus on FaZe Clan's Counter-Strike team, a top-ranked entity in the competitive gaming space, highlights the importance of strategic alignment with successful teams to maximize marketing impact.
From a market research perspective, the alignment with FaZe Clan allows Rollbit to tap into a vast audience, with FaZe Clan's 500 million social followers representing a diverse and global demographic. This partnership is likely to enhance brand recognition for Rollbit, particularly in markets outside of the United States, where the sponsorship is exclusively focused. Furthermore, the association with a leading team in a high-profile esport can positively influence consumer perception of Rollbit, potentially increasing user acquisition and loyalty.
The financial implications of such a large sponsorship deal are multi-faceted. For FaZe Clan, the influx of sponsorship revenue can provide additional resources for team development, marketing and operational expenses, potentially leading to improved competitive performance and brand value. The statement by Erik Anderson, President of FaZe Clan, underscores the significance of the deal in providing a 'strong and enduring program' for fans, which can translate into sustained revenue streams from merchandise sales, event tickets and additional sponsorships.
For Rollbit, the investment in esports sponsorship must be weighed against the expected return in terms of brand exposure and customer acquisition costs. While the specific financial terms are not disclosed, the impact of the sponsorship on Rollbit's balance sheet and profitability will be a point of analysis for investors. The potential long-term benefits, such as increased market share and brand loyalty, will have to be balanced with the immediate financial outlay.
The strategic importance of this partnership for both FaZe Clan and Rollbit cannot be understated. Esports has become a key area of interest for brands looking to leverage the engagement of younger demographics who are less reachable through traditional media channels. The reference to the GameSquare esports Trends Report, which indicates a 4% year-over-year increase in esports viewership, provides objective data supporting the rationale behind Rollbit's investment in the sector.
For FaZe Clan, this deal could set a benchmark for future sponsorship agreements within the esports realm, potentially elevating the financial expectations and market dynamics for similar partnerships. The mention of Rollbit's recent partnership with SSC Napoli suggests a strategic approach to sports marketing, targeting high-performance teams across different sports to diversify its sponsorship portfolio and mitigate risk.
Rollbit to sponsor FaZe Clan's top-performing Counter-Strike team in one of the largest sponsorship deals in the history of esports
LOS ANGELES, CA / ACCESSWIRE / January 23, 2024 / Today, FaZe Holdings, Inc. (FaZe Clan) (NASDAQ:FAZE), one of the most prominent and influential gaming organizations in the world, and Rollbit, a leading name in the world of online gaming and entertainment, are delighted to announce a new multi-million dollar esports sponsorship deal.
Under the terms of the partnership, Rollbit will become a global partner of FaZe Clan's Counter-Strike team, which is currently the number one ranked team according to the CS2 Valve World Ranking. Rollbit's sponsorship of FaZe Clan, focused exclusively outside of the United States, follows its recent partnership with SSC Napoli, one of Italy's most celebrated football clubs, affirming its commitment to partnering with top-performing sports properties on a global scale.
Erik Anderson, President of FaZe Clan, stated, "We believe this marks one of the largest sponsorship deals in the history of Counter-Strike and esports, as brands like Rollbit look for new ways to connect with large, highly engaged global audiences. Today's historic announcement not only demonstrates our shared commitment to competition and excellence, but also ensures a strong and enduring program for our fans. We are thrilled to embark on this partnership with Rollbit."
Sam Norman, Head of Partnerships at Rollbit, commented: "Rollbit is excited to partner with FaZe Clan, the current number one Counter-Strike team in the world. We have long admired FaZe Clan and look forward to joining their global audience of over 500 million social followers. We're looking forward to supporting and cheering for the Counter-Strike team as they aim to uphold their top global ranking throughout this year's season. This collaboration marks another milestone for Rollbit as we continue to expand our sponsorship portfolio with other leading sports organisations."
This milestone partnership not only underscores the growing significance of esports but also reflects the substantial growth in esports viewership. Earlier this month, GameSquare Holdings (NASDAQ:GAME) (TSXV:GAME), ("GameSquare", or the "Company"), in conjunction with its wholly-owned analytics and business intelligence platform Stream Hatchet, published an annual gaming and esports Trends Report. The report shows significant growth in esports viewership, with a
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For further information, please contact:
FaZe Clan Contact - Chelsey Northern / The Untold
E: cn@wearetheuntold.com
T: +1 254 855 4028
Rollbit Contact - Sapience Communications
E: rollbit@sapinececomms.co.uk
T: +44(0) 203 327 8422
ABOUT FAZE CLAN:
FaZe Holdings Inc. (NASDAQ:FAZE) ("FaZe Clan") is one of the most prominent and influential gaming organizations in the world. Created by gamers, for gamers, FaZe began in 2010 by a group of internet kids who turned their passion into a successful career path and formed a die-hard community along the way. Today, FaZe Clan represents a vast roster of creators who aim to inspire the next generation in making their dreams a reality.
FaZe operates across multiple verticals designed to reimagine gaming, sports, culture and entertainment. FaZe has partnered with blue-chip brands such as Porsche, GHOST® and McDonald's, and record-breaking fashion and lifestyle collaborations featuring Nike, Takashi Murakami, Lyrical Lemonade and more - all centered around its top-tier talent collective with gaming rooted at the core. Reaching over 500M followers across social platforms globally, FaZe's roster consists of world-class gamers, streamers, content creators and esports professionals known for delivering disruptive, original content and its gaming division houses 10+ competitive esports teams.
The content of any website referenced or hyperlinked in this communication is neither incorporated into, nor part of, this communication. For more information, visit www.fazeclan.com, investor.fazeclan.com and follow FaZe Clan on Twitter, Instagram, YouTube, TikTok, and Twitch.
ABOUT ROLLBIT
Rollbit, founded in 2020, has seen exponential growth in this period establishing itself as one of the major players in its industry. This has largely been attributed to Rollbit's mantra of being the most innovative crypto gaming platform on the market. The most feature rich casino on the market, they have revolutionised their industry with a track record of success in delivering unique features across its core verticals.
FORWARD LOOKING STATEMENTS:
The information in this communication includes "forward-looking statements" pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of present or historical fact included in this communication, regarding the company's strategy, future operations and financial performance, market opportunity prospects, plans and objectives of management are forward-looking statements. These forward-looking statements generally are identified by the words "budget," "could," "forecast," "future," "might," "outlook," "plan," "possible," "potential," "predict," "project," "seem," "seek," "strive," "would," "should," "may," "believe," "intend," "expects," "will," "projected," "continue," "increase," and/or similar expressions that concern strategy, plans or intentions, but the absence of these words does not mean that a statement is not forward-looking. Such statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are based on the management's belief or interpretation of information currently available.
These forward-looking statements are based on various assumptions, whether or not identified herein, and on the current expectations of management and are not predictions of actual performance. Because forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions, whether or not identified in this communication, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Many factors could cause actual results and condition (financial or otherwise) to differ materially from those indicated in the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of the company. Forward-looking statements speak only as of the date they are made. While FaZe Clan may elect to update these forward-looking statements at some point in the future, FaZe Clan specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing FaZe Clan's assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.
SOURCE: FaZe Holdings Inc.
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