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Overview of FAT Brands Inc.
FAT Brands Inc. (Fresh. Authentic. Tasty.) is a global, multi-brand restaurant franchising company that specializes in developing, marketing, and acquiring restaurant concepts across various dining categories. With a diverse portfolio of brands, FAT Brands operates in the quick service, fast casual, casual dining, and polished casual dining segments, catering to a wide range of consumer preferences and market demands. The company's core business model revolves around franchising, where it generates revenue by charging franchisees initial franchise fees and ongoing royalties. In addition to franchising, FAT Brands directly operates some restaurant locations, further diversifying its revenue streams.
Business Model and Revenue Generation
FAT Brands primarily functions as a franchisor, leveraging its extensive portfolio of restaurant concepts to attract franchisees globally. The company supports its franchisees through comprehensive in-house teams specializing in operations, marketing, construction, architecture and design, kitchen design, training, logistics, and purchasing. This hands-on approach ensures that franchisees receive the tools and expertise needed to succeed, embodying the philosophy of being "in business for themselves, not by themselves." By aligning its brands strategically, FAT Brands offers franchisees opportunities for growth within the markets they develop, often across multiple brands and industry segments. This strategy not only diversifies the franchisees' portfolios but also strengthens the company's market presence.
Portfolio of Brands
FAT Brands boasts a robust portfolio of restaurant concepts, including well-known names such as Fatburger, Buffalo’s Cafe, Buffalo’s Express, Round Table Pizza, Johnny Rockets, Twin Peaks, Elevation Burger, and Ponderosa & Bonanza Steakhouse. These brands span a variety of dining experiences, from quick-service burgers to casual dining steakhouses, enabling the company to target diverse customer demographics and preferences. This multi-brand strategy allows FAT Brands to achieve cross-brand synergies, optimize operational efficiencies, and enhance its competitive position in the restaurant franchising industry.
Market Position and Industry Context
Operating in the highly competitive restaurant franchising industry, FAT Brands differentiates itself through its multi-brand approach, which provides significant advantages in terms of scalability, market reach, and risk diversification. The company's geographic footprint includes hundreds of locations worldwide, with a significant presence in the United States and growing operations in international markets. By catering to various dining categories and leveraging its expertise in brand management, FAT Brands has positioned itself as a versatile player in the franchising space. However, the company must continuously adapt to industry challenges, such as shifting consumer preferences, economic fluctuations, and the need for innovation in menu offerings and customer experiences.
Operational Excellence and Franchisee Support
FAT Brands places a strong emphasis on operational excellence, providing franchisees with dedicated support teams that cover all aspects of restaurant management and development. These teams are highly experienced in their respective fields, ensuring that franchisees have access to best practices and industry-leading expertise. This comprehensive support system not only enhances franchisee success but also reinforces the company's reputation as a reliable and trustworthy franchisor. Additionally, FAT Brands' focus on strategic alignment and complementary restaurant concepts enables franchisees to achieve sustained growth and profitability within their markets.
Competitive Advantages
FAT Brands' competitive advantages lie in its diversified portfolio, robust franchisee support system, and ability to achieve economies of scale through its multi-brand strategy. By offering a wide range of dining experiences, the company appeals to a broad customer base, reducing reliance on any single market segment. Its in-house expertise and resources provide franchisees with a strong foundation for success, while its strategic acquisitions and brand development efforts ensure continued relevance in a dynamic industry. These factors collectively position FAT Brands as a compelling player in the global restaurant franchising market.
FAT Brands (NASDAQ: FAT) has reported its fiscal Q4 and full year 2024 results, marked by expansion and strategic restructuring. The company opened 92 new restaurants in 2024 and secured over 250 franchise agreements, growing their development pipeline to 1,000 locations.
For Q4 2024, total revenue decreased 8.4% to $145.3 million, with system-wide same-store sales declining 1.6%. The company reported a net loss of $67.4 million ($4.06 per share). Full-year 2024 showed revenue growth of 23.4% to $592.7 million, despite a net loss of $189.8 million ($11.60 per share).
Strategic initiatives include the spin-out of Twin Hospitality Group Inc. and plans to refranchise 57 Fazoli's locations, aiming to return to an almost 100% franchised model. The company projects opening more than 100 additional restaurants across its portfolio in 2025.
FAT Brands (NASDAQ: FAT) has announced the opening of a new co-branded Great American Cookies and Marble Slab Creamery location in Huber Heights, Ohio. This marks the first co-branded location of these sister brands in the state, complementing existing Great American Cookies stores in Columbus and Dublin.
The new location at 7624 Old Troy Pike offers an integrated experience featuring Cookie Cakes, homemade Ice Cream with unlimited Mix-Ins, Create Your Own Cookie Shakes, and Ice Cream Sandwiches. Operating hours are Monday through Saturday, 11:00 a.m. to 9:00 p.m., and Sunday, 11:00 a.m. to 7:00 p.m.
Great American Cookies, founded in 1977, is known for its Original Cookie Cake and chocolate chip cookie recipe, while Marble Slab Creamery, established in 1983, pioneered the frozen slab technique and offers homemade, small-batch ice cream with free unlimited Mix-Ins.
Pretzelmaker, owned by FAT Brands (NASDAQ: FAT), has opened its third location in Nebraska, situated in Grand Island at 1229 Allen Drive. The new store expands the brand's presence in the Cornhusker State, offering their signature fresh-baked Pretzel Bites, all-natural lemonade, and various menu items.
The location operates Monday through Saturday from 10:00 a.m. to 10:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m. Pretzelmaker, which started in 1991, has grown to become the second-largest soft pretzel concept in the U.S. with over 280 locations worldwide. The brand is part of FAT Brands' portfolio, which includes 18 restaurant brands and over 2,300 units globally.
FAT Brands (NASDAQ: FAT), a global franchising company owning brands like Round Table Pizza, Fatburger, Johnny Rockets, Twin Peaks, Fazoli's and 13 other restaurant concepts, has scheduled its Q4 and Full Year 2024 financial results announcement for February 27, 2025.
The company will host a conference call at 4:30 PM ET following the release of financial results. The call will be led by Chairman Andy Wiederhorn and Co-CEO/CFO Ken Kuick. Investors can join via phone (U.S.: 1-877-704-4453, International: 1-201-389-0920) or webcast through www.fatbrands.com's Investors section. A replay will be available until March 20, 2025 (U.S.: 1-844-512-2921, International: 1-412-317-6671, passcode: 13751410).
Fazoli's, owned by FAT Brands (NASDAQ: FAT), launches new Lasagna Rolls menu items available from February 4 through April 28, 2025. The -time offering includes four variations: a Lasagna Roll and Fettuccine Alfredo Duo starting at $5.99, Classic Lasagna Roll with sausage and mushrooms, Chicken Alfredo Lasagna Roll, and Shrimp Alfredo Lasagna Roll.
The chain is also bringing back its popular Italian Cream Cake dessert, featuring vanilla cake with Italian mascarpone mousse and lemon hints. Fazoli's, America's largest QSR Italian chain, operates nearly 220 restaurants across 27 states and is part of FAT Brands' portfolio of 18 restaurant brands with approximately 2,300 units worldwide.
Round Table Pizza, owned by FAT Brands Inc. (NASDAQ: FAT), announces special promotions for February 2025. From February 7-9, customers can get a Large Double Play Pizza for $21.99 using code RTP808 online. From February 14-17, a 14% discount is offered on L or XL pizzas, including heart-shaped options, using code RTP125.
The Double Play Pizza features the brand's three cheese blend, zesty red sauce, and both classic and mini pepperoni. Round Table Pizza, founded in 1959, is known for its proprietary dough recipe and premium ingredients. The brand operates over 410 restaurants globally and is part of FAT Brands' portfolio of 18 restaurant brands with over 2,300 units worldwide.
Hot Dog on a Stick, owned by FAT Brands Inc. (NASDAQ: FAT), has announced a new location opening in St. George, Utah at the Red Cliffs Mall. The expansion is in partnership with YouTube influencers Benji and Tiffany Nelson, known for their channel 'Not Enough Nelsons'.
The new location features the brand's classic menu items, including their signature hand-stomped lemonade and made-to-order Hot Dog on a Stick and Cheese on a Stick products. Operating hours are Monday through Thursday 10:00 a.m. to 8:00 p.m., Friday and Saturday 10:00 a.m. to 9:00 p.m., and Sunday 12:00 p.m. to 5:00 p.m.
Hot Dog on a Stick, founded in 1946 in Santa Monica, CA, has grown from a single beach-front stand to approximately 50 locations across the United States. This expansion is part of FAT Brands' broader portfolio, which includes 18 restaurant brands and over 2,300 units worldwide.
FAT Brands subsidiaries Great American Cookies and Marble Slab Creamery have launched new Turtle Cookies and Ice Cream made with SNICKERS, available from January 27 through April 27, 2025. The -time offerings feature chocolate cookie dough with caramel, pecans, and chopped SNICKERS for the cookies, while the ice cream combines Marble Slab's chocolate ice cream with pecans, caramel sauce, and SNICKERS pieces.
This partnership with Mars' SNICKERS brand represents FAT Brands' commitment to innovation and collaboration with prominent brands. FAT Brands currently operates 18 restaurant brands with over 2,300 units worldwide, including popular chains like Round Table Pizza, Fatburger, and Johnny Rockets.
FAT Brands has announced important updates regarding its previously disclosed partial spin-off of Twin Hospitality Group. The company will distribute a special stock dividend of 0.1520207 shares of Twin Hospitality Class A Common Stock for each share of FAT Brands Class A and B Common Stock held as of January 27, 2025.
Holders of FAT Brands' Warrants (FATBW) must exercise their warrants before the record date to receive the Twin Common Stock distribution. The current warrant exercise price of $2.2142 will be adjusted downward post-record date based on Twin Common Stock's fair market value. Based on an external valuation setting Twin Common Stock at $20.00 per share, the warrant exercise price is expected to be adjusted to zero following the record date.
Buffalo's Cafe, owned by FAT Brands (NASDAQ: FAT), has launched an extensive expansion of its bar menu on January 21, 2025. The new beverage lineup includes eight new cocktails and five new margaritas, featuring both classic and innovative drinks.
Key additions include the Georgia Peach Tea made with Evan Williams Bourbon, Peach Sangria with Myers's Platinum White Rum, and a classic Old Fashioned with Elijah Craig Small Batch Bourbon. The margarita selection features new options like the Strawberry Margarita and Millionaire Margarita made with Maestro Dobel Diamante Tequila.
The menu development was a collaboration between Buffalo's culinary team and Straight Up Collective, focusing on creating drinks that would enhance the restaurant's sports-watching and social gathering atmosphere.
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