Pretzelmaker Debuts Bite-Sized, Ridiculously Flavorful Cheetos® Pretzel Bites

Rhea-AI Summary

Pretzelmaker, part of FAT Brands, has introduced a new product: Cheetos® Pretzel Bites. These bites are hand-rolled and fresh-baked daily, featuring a dusting of Cheetos' signature Cheetle flavor. Available from July 2 to September 29, they pair well with the chain's all-natural Strawberry Lemonade. This launch is part of Pretzelmaker's ongoing menu innovation strategy aiming to deliver fresh and exciting flavors. Pretzelmaker has over 280 locations worldwide and is known for its bite-sized pretzels and fresh lemonade.

Positive

• Introduction of a new product, Cheetos Pretzel Bites, may attract more customers.
• Product availability from July 2 to September 29 creates a sense of urgency and exclusivity.

Negative

• New product availability is to a short period, possibly reducing long-term revenue potential.

Fan-Favorite Cheetos and Pretzelmaker Pretzel Bites Combine for Ultimate Snack

LOS ANGELES, July 02, 2024 (GLOBE NEWSWIRE) -- Pretzelmaker, the innovator of soft Pretzel Bites and owned by FAT Brands Inc., today announces its latest ridiculously flavorful Pretzel Bite creation – Cheetos^® Pretzel Bites.

Made with a tantalizing dusting of Cheetos’ fan-favorite Cheetle – the new Pretzelmaker Cheetos Pretzel Bites, fresh-baked and hand-rolled daily, pair perfectly with the chain’s fresh-squeezed, all-natural Strawberry Lemonade. The new product will be available for a limited time only – now through Sept. 29, and is the latest example of Pretzelmaker’s commitment to menu innovation with the intent of bringing their customers the freshest flavors, time after time.

“Similar to our partners at Cheetos, we are always striving for innovative ways to give our hungry fans a new flavor experience,” said Katie Thoms Senior Director of Marketing at Pretzelmaker. “Like Pretzel Bites, Cheetos are the ultimate snack, so it was only natural for us to align with another beloved brand to create a new, fun menu item, Cheetos Pretzel Bites, that ridiculously embodies our mantra of Bite-Sized Fun and Full-Sized Flavor.”

Since getting its start in 1991 as a single pretzel stand, fans have loved snacking on Pretzelmaker’s fresh-baked, hand-rolled Pretzel Bites and sipping on fresh-squeezed, all-natural lemonade.

For more information on Pretzelmaker, visit www.pretzelmaker.com.

About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.

About Pretzelmaker^®

Since its first stand opened in 1991, Pretzelmaker has been the home of Bite-Sized Fun and Full-Sized Flavor. Best known as the innovator of Pretzel Bites, fresh goes into Pretzelmaker’s entire philosophy - from hand-rolled snacks to all-natural lemonade. Whether swinging by to grab a to-go order or having a sit-down meal, Pretzelmaker is where joy gets made. Pretzelmaker has grown into one of the largest soft pretzel concepts in the U.S., with over 280 locations worldwide, and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit www.pretzelmaker.com.

About Frito-Lay North America

Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos^® corn chips, Lay's^® and Ruffles^® potato chips, Doritos^® and Tostitos^® tortilla chips and branded dips, Cheetos^® snacks, Stacy's^® pita chips, PopCorners^® air popped snacks and SunChips^® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About Cheetos

Cheetos^® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo, Inc. Follow Cheetos on X (@ChesterCheetah), Instagram (@Cheetos), YouTube (@Cheetos), Facebook (Cheetos) and TikTok (@Cheetos).

MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509

FAQ

What is the new product introduced by Pretzelmaker?

Pretzelmaker has introduced Cheetos® Pretzel Bites.

When are Cheetos Pretzel Bites available?

Cheetos Pretzel Bites are available from July 2 to September 29.

What makes Cheetos Pretzel Bites unique?

Cheetos Pretzel Bites feature a dusting of Cheetos' signature Cheetle flavor and are fresh-baked and hand-rolled daily.

Which beverage pairs well with Cheetos Pretzel Bites?

Cheetos Pretzel Bites pair well with Pretzelmaker's all-natural Strawberry Lemonade.

How many Pretzelmaker locations are there?

Pretzelmaker has over 280 locations worldwide.

What is the significance of the new product launch for Pretzelmaker?

The launch of Cheetos Pretzel Bites is part of Pretzelmaker's strategy to continuously innovate its menu with fresh flavors.