Pretzelmaker® Adds New Location in Oklahoma
Pretzelmaker, owned by FAT Brands (NASDAQ: FAT), has announced the opening of a new location in Ardmore, Oklahoma, situated within a Valero convenience store. The store will offer their signature made-from-scratch Pretzel Bites and fresh-squeezed Lemonade, operating daily from 8:00 a.m. to 8:00 p.m.
This strategic expansion marks a significant step in Pretzelmaker's non-traditional growth strategy, particularly in the convenience store sector. According to Allison Lauenstein, President of Pretzelmaker, this location will provide valuable insights for future expansion through the convenience store channel, leveraging their on-the-go offerings.
Pretzelmaker, which began in 1991 as a single pretzel stand, has grown to nearly 200 locations worldwide. The brand is part of FAT Brands' portfolio, which encompasses 18 restaurant brands and over 2,300 units globally.
Pretzelmaker, di proprietà di FAT Brands (NASDAQ: FAT), ha annunciato l'apertura di un nuovo punto vendita ad Ardmore, Oklahoma, situato all'interno di un negozio Valero. Il negozio offrirà i loro caratteristici Pretzel Bites fatti a mano e la limonata fresca spremuta al momento, aperto tutti i giorni dalle 8:00 alle 20:00.
Questa espansione strategica rappresenta un passo importante nella strategia di crescita non tradizionale di Pretzelmaker, in particolare nel settore dei negozi di convenienza. Secondo Allison Lauenstein, Presidente di Pretzelmaker, questa sede fornirà preziose informazioni per future aperture attraverso il canale dei negozi di convenienza, sfruttando le loro offerte pensate per chi è in movimento.
Pretzelmaker, nato nel 1991 come un singolo chiosco di pretzel, è cresciuto fino a quasi 200 sedi nel mondo. Il marchio fa parte del portfolio di FAT Brands, che comprende 18 brand di ristorazione e oltre 2.300 punti vendita a livello globale.
Pretzelmaker, propiedad de FAT Brands (NASDAQ: FAT), ha anunciado la apertura de una nueva ubicación en Ardmore, Oklahoma, ubicada dentro de una tienda de conveniencia Valero. La tienda ofrecerá sus característicos Pretzel Bites hechos desde cero y limonada recién exprimida, operando diariamente de 8:00 a.m. a 8:00 p.m.
Esta expansión estratégica representa un paso importante en la estrategia de crecimiento no tradicional de Pretzelmaker, especialmente en el sector de tiendas de conveniencia. Según Allison Lauenstein, presidenta de Pretzelmaker, esta ubicación proporcionará información valiosa para futuras expansiones a través del canal de tiendas de conveniencia, aprovechando sus productos para llevar.
Pretzelmaker, que comenzó en 1991 como un solo puesto de pretzels, ha crecido hasta casi 200 ubicaciones en todo el mundo. La marca forma parte del portafolio de FAT Brands, que abarca 18 marcas de restaurantes y más de 2,300 unidades a nivel global.
Pretzelmaker는 FAT Brands(NASDAQ: FAT)의 자회사로, 오클라호마 주 아드모어에 위치한 Valero 편의점 내에 새로운 매장 오픈을 발표했습니다. 이 매장에서는 직접 만든 시그니처 프레첼 바이트와 신선하게 짜낸 레모네이드를 제공하며, 매일 오전 8시부터 오후 8시까지 운영됩니다.
이번 전략적 확장은 특히 편의점 부문에서 Pretzelmaker의 비전통적 성장 전략에 중요한 이정표가 됩니다. Pretzelmaker의 사장 Allison Lauenstein은 이 매장이 편의점 채널을 통한 향후 확장에 유용한 인사이트를 제공할 것이며, 이동 중에도 즐길 수 있는 제품을 활용할 것이라고 밝혔습니다.
1991년 단일 프레첼 스탠드로 시작한 Pretzelmaker는 현재 전 세계 약 200개 매장으로 성장했습니다. 이 브랜드는 전 세계 18개의 외식 브랜드와 2,300개 이상의 매장을 보유한 FAT Brands의 포트폴리오에 포함되어 있습니다.
Pretzelmaker, appartenant à FAT Brands (NASDAQ : FAT), a annoncé l'ouverture d'un nouveau point de vente à Ardmore, Oklahoma, situé dans une station-service Valero. Le magasin proposera leurs célèbres Pretzel Bites faits maison et de la limonade fraîchement pressée, ouvert tous les jours de 8h00 à 20h00.
Cette expansion stratégique marque une étape importante dans la stratégie de croissance non traditionnelle de Pretzelmaker, notamment dans le secteur des magasins de proximité. Selon Allison Lauenstein, présidente de Pretzelmaker, ce site offrira des informations précieuses pour de futures expansions via le canal des magasins de proximité, en exploitant leurs offres à emporter.
Pretzelmaker, qui a débuté en 1991 comme un simple stand de bretzels, compte aujourd'hui près de 200 points de vente dans le monde. La marque fait partie du portefeuille de FAT Brands, qui comprend 18 marques de restauration et plus de 2 300 établissements à l'échelle mondiale.
Pretzelmaker, im Besitz von FAT Brands (NASDAQ: FAT), hat die Eröffnung eines neuen Standorts in Ardmore, Oklahoma, innerhalb eines Valero Convenience Stores bekannt gegeben. Der Laden bietet ihre charakteristischen hausgemachten Pretzel Bites und frisch gepresste Limonade an und ist täglich von 8:00 bis 20:00 Uhr geöffnet.
Diese strategische Expansion stellt einen bedeutenden Schritt in Pretzelmakers unkonventioneller Wachstumsstrategie dar, insbesondere im Convenience-Store-Sektor. Allison Lauenstein, Präsidentin von Pretzelmaker, erklärt, dass dieser Standort wertvolle Erkenntnisse für zukünftige Expansionen über den Convenience-Store-Kanal liefern wird, indem das Angebot für unterwegs genutzt wird.
Pretzelmaker, das 1991 als einzelner Pretzel-Stand begann, ist inzwischen auf fast 200 Standorte weltweit angewachsen. Die Marke gehört zum Portfolio von FAT Brands, das 18 Restaurantmarken und über 2.300 Einheiten weltweit umfasst.
- Strategic expansion into convenience store channel opens new growth opportunities
- Addition of new revenue-generating location to nearly 200-store network
- None.
The Innovator of Pretzel Bites Brings Flavor to Ardmore with Latest Opening
LOS ANGELES, April 28, 2025 (GLOBE NEWSWIRE) -- Pretzelmaker, the creator of Pretzel Bites owned by FAT Brands Inc., has announced a new opening in Ardmore, OK. Situated in a Valero convenience store, the location features made-from-scratch Pretzel Bites and fresh-squeezed Lemonade, available both regular and frozen, to satisfy locals’ snack and drink cravings.
“Pretzelmaker’s flexible store format continues to fuel our non-traditional growth,” said Allison Lauenstein, President of Pretzelmaker. “Our new Ardmore location opens the door to future expansion in convenience stores. While this location is a traditional unit with a full menu, it will provide us with great insight to further grow the brand through this channel, which we see great potential with as a result of our convenient, on-the-go offerings.”
Since getting its start in 1991 as a single pretzel stand, fans have loved snacking on fresh-baked, hand-rolled Pretzel Bites, with a variety of sweet and savory dipping sauces to select from, and sipping on fresh-squeezed, all-natural lemonade.
The new Ardmore Pretzelmaker is located at 1203 G St NW, Ardmore, OK 73401 and is open daily from 8:00 a.m. to 8:00 p.m.
For more information on Pretzelmaker, visit www.pretzelmaker.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Pretzelmaker®
Since its first stand opened in 1991, Pretzelmaker has been the home of Bite-Sized Fun and Full-Sized Flavor. Best known as the innovator of Pretzel Bites, fresh goes into Pretzelmaker’s entire philosophy - from hand-rolled snacks to all-natural lemonade. Whether swinging by to grab a to-go order or having a sit-down meal, Pretzelmaker is where joy gets made. Pretzelmaker has nearly 200 locations worldwide and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit www.pretzelmaker.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
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