Marble Slab Creamery Scoops up Summer Swirl Ice Cream Just in Time for Ice Cream Season

Rhea-AI Summary

Marble Slab Creamery, part of FAT Brands, has introduced a new ice cream flavor called Summer Swirl, available from June 13 to August 11 across participating locations. This summer treat combines Blue Cotton Candy, Very Yellow Marshmallow, and Strawberry to create a colorful and flavorful experience. The announcement emphasizes Marble Slab Creamery's commitment to innovation and imagination in ice cream creation, highlighting its 40-year history in the industry. FAT Brands owns 18 restaurant brands and operates over 2,300 units worldwide, including Marble Slab Creamery, which offers homemade, small-batch ice cream and various mix-ins.

Positive

• Introduction of new Summer Swirl flavor expected to attract younger customers.
• Availability timeframe from June 13 to August 11 aligns with peak ice cream season, potentially boosting sales.
• Marble Slab Creamery's long-standing reputation of 40 years in the industry lends credibility and customer trust.
• FAT Brands' diverse portfolio of 18 restaurant brands provides a stable revenue stream and cross-promotional opportunities.
• Over 2,300 units worldwide, indicating strong market presence and brand recognition.

Negative

• The -time availability of Summer Swirl could limit long-term revenue impact.
• Seasonal offerings may lead to inconsistent revenue streams, depending on consumer reception.

Blue Cotton Candy, Very Yellow Marshmallow and Strawberry Ice Cream Swirl Together for Sunshine in a Cup or Cone!

LOS ANGELES, June 13, 2024 (GLOBE NEWSWIRE) -- Marble Slab Creamery, FAT Brands’ small-batch ice cream franchise that never fails to dream up the ultimate flavor combinations, today announces its new perfect summer ice cream combination, Summer Swirl! The swirling, whirling ice cream dream is available now through August 11 at participating locations and is made with equal amounts of Blue Cotton Candy, Very Yellow Marshmallow, and Strawberry - for the perfect balance of fruity, sweet, and creamy.

“This flavor perfectly encapsulates summer and plays to what our youngest fans love—a swirly, colorful and tasty combination,” said Katie Thoms, Senior Director of Marketing at Marble Slab Creamery. “Imagination has no limits at Marble Slab and Summer Swirl is a perfect reflection of that—bringing sunshine in a cup (or cone) to all our guests!”

For more than 40 years, Marble Slab Creamery has been an innovator in the Ice Cream space, dreaming up the frozen slab technique and offering homemade, small-batch Ice Cream with free unlimited Mix-Ins, Shakes in a variety of flavors, and Ice Cream Cakes.

For more information on Marble Slab Creamery, visit www.marbleslab.com.

About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza^®, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit http://www.fatbrands.com.

About Marble Slab Creamery
Since dreaming up the frozen slab technique and serving fresh homemade, small-batch Ice Cream in-store since 1983, Marble Slab Creamery has always known how to dream big. We sprinkle our customers with imagination and promise to inspire with infinite Ice Cream possibilities to feed your curiosity and capture cravings. With our free unlimited Mix-In philosophy, delicious Ice Cream and Shakes in a variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes, imagination has no limits. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Saudi Arabia, Guam, Puerto Rico, and the United States. For more information, visit www.marbleslab.com.

MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509

FAQ

What is the new flavor introduced by Marble Slab Creamery?

Marble Slab Creamery has introduced the Summer Swirl, a combination of Blue Cotton Candy, Very Yellow Marshmallow, and Strawberry ice cream.

When will the Summer Swirl be available?

The Summer Swirl will be available from June 13 to August 11 at participating locations.

What is the significance of the Summer Swirl flavor?

The Summer Swirl flavor aims to encapsulate the essence of summer with a mix of fruity, sweet, and creamy elements, targeting younger customers with its colorful appearance.

How long has Marble Slab Creamery been in the ice cream industry?

Marble Slab Creamery has been in the ice cream industry for over 40 years, innovating with techniques like the frozen slab method.

How many brands does FAT Brands own?

FAT Brands owns 18 restaurant brands and operates over 2,300 units worldwide.

What makes Marble Slab Creamery's offerings unique?

Marble Slab Creamery offers homemade, small-batch ice cream with free unlimited mix-ins, shakes, and ice cream cakes.