Johnny Rockets Closes 2024 With Continued International Growth
FAT Brands Inc. (NASDAQ: FAT) announces eleven new international Johnny Rockets openings in 2024, expanding its presence across Chile, Indonesia, Mexico, Brazil, and the UAE. International locations now represent approximately 55% of Johnny Rockets' worldwide presence. Five of these openings are in non-traditional spaces including airports and theme parks, demonstrating the brand's strategic focus on such venues.
Notable expansions include strengthening presence in key growth markets, with Brazil now hosting over 40 locations and Mexico approaching 25 locations. The brand currently operates over 325 locations across more than 25 countries globally, offering its signature menu of Certified Angus Beef burgers, chicken sandwiches, and hand-spun shakes.
FAT Brands Inc. (NASDAQ: FAT) annuncia undici nuove aperture internazionali di Johnny Rockets nel 2024, espandendo così la sua presenza in Cile, Indonesia, Messico, Brasile e negli Emirati Arabi Uniti. Le location internazionali rappresentano ora circa il 55% della presenza globale di Johnny Rockets. Cinque di queste aperture si trovano in spazi non tradizionali, tra cui aeroporti e parchi a tema, a dimostrazione del focus strategico del marchio su tali luoghi.
Tra le espansioni significative vi è il rafforzamento della presenza in mercati chiave in crescita, con il Brasile che ora ospita oltre 40 location e il Messico che sta per raggiungere le 25 location. Attualmente, il marchio gestisce oltre 325 location in più di 25 paesi nel mondo, offrendo il suo menù distintivo di hamburger Certified Angus Beef, panini di pollo e milkshake preparati a mano.
FAT Brands Inc. (NASDAQ: FAT) anuncia once nuevas aperturas internacionales de Johnny Rockets en 2024, ampliando su presencia en Chile, Indonesia, México, Brasil y los EAU. Las ubicaciones internacionales representan ahora aproximadamente el 55% de la presencia mundial de Johnny Rockets. Cinco de estas aperturas se encuentran en espacios no tradicionales, incluidos aeropuertos y parques temáticos, lo que demuestra el enfoque estratégico de la marca en estos lugares.
Entre las expansiones notables se incluye el fortalecimiento de la presencia en mercados clave de crecimiento, con Brasil albergando más de 40 ubicaciones y México acercándose a las 25 ubicaciones. Actualmente, la marca opera más de 325 ubicaciones en más de 25 países en todo el mundo, ofreciendo su menú característico de hamburguesas Certified Angus Beef, sándwiches de pollo y malteadas hechas a mano.
FAT Brands Inc. (NASDAQ: FAT)은 2024년 Johnny Rockets의 새로운 국제 매장 11개를 개설한다고 발표하며, 칠레, 인도네시아, 멕시코, 브라질 및 UAE로의 진출을 확대합니다. 국제 매장은 이제 Johnny Rockets의 전 세계 존재의 약 55%를 차지하고 있습니다. 이 중 5개 매장은 공항 및 테마파크와 같은 비전통적인 공간에 위치해 있어, 브랜드가 이러한 장소에 전략적으로 집중하고 있음을 보여줍니다.
주요 성장 시장에서의 존재감을 강화하는 notable한 확장 중에는 브라질이 40개 이상의 매장을, 멕시코가 25개 매장에 근접하는 것이 포함됩니다. 현재 이 브랜드는 전 세계 25개국 이상에서 325개 이상의 매장을 운영하며, Certified Angus Beef 버거, 치킨 샌드위치, 수작업으로 만든 쉐이크 등 시그니처 메뉴를 제공합니다.
FAT Brands Inc. (NASDAQ: FAT) annonce l'ouverture de onze nouveaux Johnny Rockets internationaux en 2024, étendant ainsi sa présence au Chili, en Indonésie, au Mexique, au Brésil et aux Émirats Arabes Unis. Les emplacements internationaux représentent désormais environ 55 % de la présence mondiale de Johnny Rockets. Cinq de ces ouvertures sont situées dans des espaces non traditionnels, notamment des aéroports et des parcs d'attractions, ce qui démontre l'accent stratégique de la marque sur ces lieux.
Parmi les expansions notables, on trouve le renforcement de la présence sur des marchés clés en croissance, le Brésil comptant désormais plus de 40 emplacements et le Mexique approchant les 25 emplacements. Actuellement, la marque exploite plus de 325 emplacements dans plus de 25 pays à travers le monde, offrant son menu emblématique de hamburgers Certified Angus Beef, de sandwiches au poulet et de milkshakes faits à la main.
FAT Brands Inc. (NASDAQ: FAT) kündigt im Jahr 2024 elf neue internationale Johnny Rockets Eröffnungen an und erweitert damit seine Präsenz in Chile, Indonesien, Mexiko, Brasilien und den VAE. Internationale Standorte machen jetzt etwa 55% der globalen Präsenz von Johnny Rockets aus. Fünf dieser Eröffnungen befinden sich in unkonventionellen Räumen, darunter Flughäfen und Freizeitparks, was den strategischen Fokus der Marke auf solche Orte unterstreicht.
Zu den bemerkenswerten Expansionen gehört die Stärkung der Präsenz in wichtigen Wachstumsregionen, wobei Brasilien nun über 40 Standorte und Mexiko sich der 25-Standorte-Marke nähert. Die Marke betreibt derzeit über 325 Standorte in mehr als 25 Ländern weltweit und bietet ihr charakteristisches Menü mit Certified Angus Beef Burgern, Hühnchensandwiches und handgemachten Shakes an.
- Significant international expansion with 11 new locations in 2024
- Strong presence in key growth markets (Brazil: 40+ locations, Mexico: ~25 locations)
- Strategic expansion into high-traffic non-traditional venues (airports, theme parks)
- International locations represent 55% of worldwide presence, indicating successful global strategy
- None.
Insights
The expansion of Johnny Rockets with 11 new international locations in 2024 represents meaningful growth for FAT Brands' global footprint. The strategic focus on non-traditional venues like airports and theme parks (5 out of 11 new locations) demonstrates strong market penetration in high-traffic areas. The brand's significant presence in Brazil (40+ locations) and Mexico (25 locations) shows successful market adaptation in key growth regions.
International locations now comprise
FAT Brands' strategic international expansion through Johnny Rockets demonstrates a solid growth trajectory that could positively impact revenue streams. With over 325 locations across 25+ countries, the brand's growing presence in emerging markets like Brazil and Mexico provides significant revenue diversification. The focus on high-traffic, non-traditional locations such as airports and theme parks typically generates higher per-unit revenues due to captive audiences and premium pricing opportunities.
The ghost kitchen model in the UAE indicates operational cost efficiency and adaptation to digital-first consumption patterns. This expansion strategy aligns well with FAT Brands' broader portfolio of 18 restaurant concepts and 2,300+ units worldwide, potentially driving economies of scale in supply chain and operations.
Classic Burger Concept Celebrates Eleven International Openings
LOS ANGELES, Dec. 16, 2024 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and 17 other restaurant concepts, announces eleven new international openings for Johnny Rockets in 2024. International locations account for approximately 55 percent of Johnny Rockets worldwide and are a key growth area for the brand.
Since January 2024, Johnny Rockets has opened two locations in Chile, two locations in Bali, Indonesia, four locations in Mexico, two locations in Brazil and one ghost kitchen in the United Arab Emirates. Non-traditional locations at Fantislandia II Theme Park in Chile, Juazeiro de Norte Airport in Brazil, Gusti Ngurah Rai International Airport in Bali, Aeropuerto Internacional Felipe Angeles and Aeropuerto Internacional de Ciudad Juarez in Mexico accounted for five of the eleven recent openings abroad, underscoring Johnny Rockets’ strength in and commitment to continued growth in non-traditional spaces such as airports and theme parks.
“The demand for the iconic Johnny Rockets’ experience continues to remain high internationally,” said Jake Berchtold, COO of FAT Brands’ Fast Casual Division. “Similarly, we continue to cement ourselves in key growth countries such as Brazil, where we now tally over 40 locations, and in Mexico, with almost 25 locations.”
The first Johnny Rockets restaurant opened June 6, 1986, on Melrose Avenue in Los Angeles. Since that time, the chain’s timeless all-American brand has connected with customers across the U.S. and in more than 25 other countries around the globe. The Johnny Rockets team’s passion for delivering fresh, classic American fare is only equaled by their commitment to providing a superb guest experience.
For more information on Johnny Rockets, visit www.johnnyrockets.com.
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About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Johnny Rockets
Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets is a world-renowned international franchise that offers high-quality, innovative menu items including Certified Angus Beef® cooked-to-order hamburgers, veggie burgers, chicken sandwiches, crispy fries, and rich, delicious hand-spun shakes and malts. With over 325 locations in over 25 countries around the globe, this dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun.
For more information, visit www.johnnyrockets.com.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
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