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Great American Cookies, Marble Slab Creamery and Pretzelmaker Team Up to Open New Location in Texas

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FAT Brands Inc. (NASDAQ: FAT) has announced the opening of a new tri-branded restaurant in Roanoke, Texas, combining Great American Cookies, Marble Slab Creamery, and Pretzelmaker under one roof. Located at Roanoke Crossing, the establishment offers a comprehensive menu featuring Cookie Cakes, fresh-made Ice Cream with unlimited Mix-Ins, and fresh-baked Pretzel Bites.

The company aims to expand this tri-branded model strategically, building upon the success of their existing co-branded locations. This initiative responds to increasing snacking occasions in the industry by providing a wider variety of sweet and savory treats in a single location. FAT Brands currently owns 18 restaurant brands and operates over 2,300 units worldwide.

FAT Brands Inc. (NASDAQ: FAT) ha annunciato l'apertura di un nuovo ristorante tri-brand a Roanoke, Texas, combinando Great American Cookies, Marble Slab Creamery e Pretzelmaker sotto lo stesso tetto. Situato a Roanoke Crossing, l'azienda offre un menù completo con torte di biscotto, gelato fresco con mix illimitati e bocconcini di pretzel appena sfornati.

L'azienda mira ad espandere questo modello tri-brand in modo strategico, costruendo sul successo delle loro attuali sedi co-branded. Questa iniziativa risponde all'aumento delle occasioni di spuntino nel settore fornendo una più ampia varietà di prelibatezze dolci e salate in un'unica location. FAT Brands attualmente possiede 18 marchi di ristoranti e gestisce oltre 2.300 unità in tutto il mondo.

FAT Brands Inc. (NASDAQ: FAT) ha anunciado la apertura de un nuevo restaurante tri-marca en Roanoke, Texas, que combina Great American Cookies, Marble Slab Creamery y Pretzelmaker bajo un mismo techo. Ubicado en Roanoke Crossing, el establecimiento ofrece un menú completo que incluye pasteles de galleta, helado recién hecho con mezclas ilimitadas y bocados de pretzel recién horneados.

La empresa busca expandir este modelo tri-marca de manera estratégica, aprovechando el éxito de sus ubicaciones co-marcas existentes. Esta iniciativa responde al aumento de las ocasiones de refrigerio en la industria al ofrecer una mayor variedad de golosinas dulces y saladas en un solo lugar. FAT Brands posee actualmente 18 marcas de restaurantes y opera más de 2,300 unidades en todo el mundo.

FAT Brands Inc. (NASDAQ: FAT)는 텍사스 로아녹에 Great American Cookies, Marble Slab Creamery 및 Pretzelmaker를 하나의 공간에 결합한 새로운 트리 브랜드 레스토랑 개장을 발표했습니다. 로아녹 크로싱에 위치한 이 레스토랑은 쿠키 케이크, 무제한 믹스인과 함께 만든 아이스크림, 갓 구운 프레첼 바이트 등의 다양한 메뉴를 제공합니다.

회사는 기존의 공동 브랜드 매장의 성공을 바탕으로 이 트리 브랜드 모델을 전략적으로 확장하는 것을 목표로 하고 있습니다. 이 이니셔티브는 업계에서 증가하는 스낵 기회에 대응하여 단일 위치에서 다양한 달콤한 및 짭짤한 간식을 제공합니다. FAT Brands는 현재 18개의 레스토랑 브랜드를 소유하고 있으며 전 세계에 2,300개 이상의 매장을 운영하고 있습니다.

FAT Brands Inc. (NASDAQ: FAT) a annoncé l'ouverture d'un nouveau restaurant tri-marque à Roanoke, Texas, combinant Great American Cookies, Marble Slab Creamery et Pretzelmaker sous un même toit. Situé à Roanoke Crossing, l'établissement propose un menu complet avec des gâteaux de biscuits, de la glace fraîchement fabriquée avec des garnitures illimitées et des bouchées de bretzel fraîchement cuites.

La société vise à étendre ce modèle tri-marque de manière stratégique, s'appuyant sur le succès de ses emplacements co-marques existants. Cette initiative répond à l'augmentation des occasions de grignotage dans l'industrie en offrant une plus grande variété de douceurs sucrées et salées en un seul endroit. FAT Brands possède actuellement 18 marques de restaurants et exploite plus de 2 300 unités dans le monde entier.

FAT Brands Inc. (NASDAQ: FAT) hat die Eröffnung eines neuen tri-markierten Restaurants in Roanoke, Texas, bekannt gegeben, das Great American Cookies, Marble Slab Creamery und Pretzelmaker unter einem Dach vereint. Gelegen in Roanoke Crossing bietet das Restaurant ein umfassendes Menü mit Keks-Kuchen, frisch zubereite Eiscreme mit unbegrenzten Mix-Ins und frisch gebackenen Brezel-Häppchen.

Das Unternehmen strebt an, dieses tri-markierte Modell strategisch auszubauen und dabei auf den Erfolg seiner bestehenden co-markierten Standorte aufzubauen. Diese Initiative reagiert auf die zunehmende Snack-Gelegenheiten in der Branche, indem sie eine größere Vielfalt an süßen und herzhaften Snacks an einem einzigen Standort bietet. FAT Brands besitzt derzeit 18 Restaurantmarken und betreibt weltweit über 2.300 Einheiten.

Positive
  • Strategic expansion of tri-branded locations to capture increased snacking demand
  • Leveraging existing successful co-branded model for business growth
  • Diversification of revenue streams through multiple brands under one roof
Negative
  • None.

FAT Brands’ Beloved Snack Concepts Open Shop Together in Dallas Area

LOS ANGELES, Jan. 15, 2025 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., announces the opening of a new tri-branded restaurant, a Great American Cookies, Marble Slab Creamery and Pretzelmaker in Roanoke, Texas. The Dallas area location seamlessly blends the three snack concepts together to create an experience all in one, while offering a craveable menu filled with fan-favorite items such as Cookie Cakes, fresh made Ice Cream with unlimited Mix-Ins and fresh-baked Pretzel Bites.

“While a lot of our guests know and love our co-branded Great American Cookies and Marble Slab Creamery locations, we see great potential in expanding off that success by adding Pretzelmaker into the mix for a tri-branded experience,” said Allison Lauenstein, President of Great American Cookies, Marble Slab Creamery and Pretzelmaker. “We continue to see an increase in snacking occasions as an industry. What better way to cater to that than by providing an even greater variety of sweet and savory treats for our fans, all under one roof! Looking ahead, we plan to continue to strategically grow this tri-branded model.”

Since 1977, Great American Cookies has baked up a reputation for not only being the creator of the Original Cookie Cake, but also for its famous chocolate chip cookie recipe. Other craveable menu items include brownies and Double Doozies, made with delectable icing sandwiched between two cookies.

For over 40 years, Marble Slab Creamery has been an innovator in the ice cream space, dreaming up the frozen slab technique and offering homemade, small-batch Ice Cream with free unlimited Mix-Ins, Shakes in a variety of flavors, and Ice Cream Cakes.

Since starting as a single pretzel stand in1991, Pretzelmaker’s fans have loved snacking on fresh-baked, hand-rolled Pretzel Bites, with a variety of sweet and savory dipping sauces to select from, and sipping on fresh-squeezed, all-natural lemonade.

The new Great American Cookies, Marble Slab Creamery and Pretzelmaker is located at Roanoke Crossing, 1224 N. Highway, 377, Suite #1-211, Roanoke, TX 76262.

For more information on Great American Cookies, visit www.greatamericancookies.com. For more information on Marble Slab Creamery, visit www.marbleslab.com. For more information on Pretzelmaker, visit www.pretzelmaker.com.

About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit fatbrands.com.

About Great American Cookies
Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, brownies, and Double Doozies, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit www.greatamericancookies.com.

About Marble Slab Creamery
Since dreaming up the frozen slab technique and serving fresh homemade, small-batch Ice Cream in-store since 1983, Marble Slab Creamery has always known how to dream big. We sprinkle our customers with imagination and promise to inspire with infinite ice cream possibilities to feed your curiosity and capture cravings. With our free unlimited Mix-in philosophy, delicious Ice Cream and Shakes in a variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes, imagination has no limits. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Saudi Arabia, Puerto Rico, and the United States. For more information, visit www.marbleslab.com.

About Pretzelmaker®

Since its first stand opened in 1991, Pretzelmaker has been the home of Bite-Sized Fun and Full-Sized Flavor. Best known as the innovator of Pretzel Bites, fresh goes into Pretzelmaker’s entire philosophy - from hand-rolled snacks to all-natural lemonade. Whether swinging by to grab a to-go order or having a sit-down meal, Pretzelmaker is where joy gets made. Pretzelmaker has grown into the second-largest soft pretzel concept in the U.S., with over 280 locations worldwide, and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit www.pretzelmaker.com.

MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509


FAQ

What is FAT Brands' new tri-branded location in Texas offering?

The new location in Roanoke, Texas combines Great American Cookies, Marble Slab Creamery, and Pretzelmaker, offering Cookie Cakes, fresh-made Ice Cream with unlimited Mix-Ins, and fresh-baked Pretzel Bites all under one roof.

Where is FAT Brands' new tri-branded restaurant located in Roanoke?

The new location is situated at Roanoke Crossing, 1224 N. Highway, 377, Suite #1-211, Roanoke, TX 76262.

How many units does FAT Brands (NASDAQ: FAT) currently operate worldwide?

FAT Brands operates over 2,300 units worldwide across its 18 restaurant brands.

What is FAT Brands' strategy behind the tri-branded location concept?

FAT Brands is strategically expanding the tri-branded model to capitalize on increasing snacking occasions by offering a greater variety of sweet and savory treats under one roof.

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