Great American Cookies and Marble Slab Creamery Debut Co-Branded App and Loyalty Program
FAT Brands has launched a new co-branded rewards app and loyalty program for Great American Cookies and Marble Slab Creamery. The app allows customers to earn points and rewards for both brands in one platform, featuring birthday rewards and point-based discounts. This launch follows the brands' co-branded online experience debut, strengthening their integrated customer experience strategy. The new system allows existing loyalty program users to transfer their points to the new app.
FAT Brands ha lanciato una nuova app di premi co-branded e un programma di fedeltà per Great American Cookies e Marble Slab Creamery. L'app consente ai clienti di guadagnare punti e premi per entrambi i marchi su un'unica piattaforma, con premi per il compleanno e sconti basati sui punti. Questo lancio segue il debutto dell'esperienza online co-branded dei marchi, rafforzando la loro strategia integrata per l'esperienza del cliente. Il nuovo sistema consente agli utenti esistenti del programma di fedeltà di trasferire i propri punti alla nuova app.
FAT Brands ha lanzado una nueva app de recompensas co-marcadas y un programa de lealtad para Great American Cookies y Marble Slab Creamery. La app permite a los clientes ganar puntos y recompensas para ambas marcas en una única plataforma, con recompensas de cumpleaños y descuentos basados en puntos. Este lanzamiento sigue al debut de la experiencia en línea co-marcada de las marcas, fortaleciendo su estrategia integrada de experiencia del cliente. El nuevo sistema permite a los usuarios existentes del programa de lealtad transferir sus puntos a la nueva app.
FAT Brands는 Great American Cookies와 Marble Slab Creamery를 위한 새로운 공동 브랜드 리워드 앱 및 로열티 프로그램을 출시했습니다. 이 앱은 고객이 하나의 플랫폼에서 두 브랜드의 포인트와 보상을 적립할 수 있도록 하며, 생일 보상 및 포인트 기반 할인 혜택을 제공합니다. 이 출시는 브랜드의 공동 온라인 경험 데뷔에 이어 고객 경험 전략의 통합을 강화합니다. 새로운 시스템은 기존 로열티 프로그램 사용자가 자신의 포인트를 새로운 앱으로 이전할 수 있도록 합니다.
FAT Brands a lancé une nouvelle application de récompenses co-marquée et un programme de fidélité pour Great American Cookies et Marble Slab Creamery. L'application permet aux clients de gagner des points et des récompenses pour les deux marques sur une seule plateforme, avec des récompenses d'anniversaire et des réductions basées sur les points. Ce lancement fait suite au lancement de l'expérience en ligne co-marquée des marques, renforçant leur stratégie d'expérience client intégrée. Le nouveau système permet aux utilisateurs existants du programme de fidélité de transférer leurs points vers la nouvelle application.
FAT Brands hat eine neue, co-brandete Belohnungs-App und ein Treueprogramm für Great American Cookies und Marble Slab Creamery gestartet. Die App ermöglicht es den Kunden, Punkte und Belohnungen für beide Marken auf einer einzigen Plattform zu sammeln, und bietet Geburtstagsbelohnungen sowie punktbasierte Rabatte. Dieser Start folgt auf das Debüt der gemeinsamen Online-Erfahrung der Marken und stärkt die integrierte Kundenbindungstrategie. Das neue System erlaubt es bestehenden Treueprogramm-Nutzern, ihre Punkte auf die neue App zu übertragen.
- Integration of two brands' loyalty programs into a single platform, potentially increasing cross-selling opportunities
- Digital expansion through new app launch, enhancing customer engagement
- Seamless migration of existing rewards points, maintaining customer loyalty
- None.
Insights
The launch of a co-branded rewards app for Great American Cookies and Marble Slab Creamery represents an incremental operational improvement but lacks significant immediate financial impact. While digital integration can enhance customer engagement and potentially boost sales through improved retention, similar loyalty program launches in the quick-service restaurant sector typically show modest revenue impacts of
The consolidation of digital platforms for these sister brands under FAT Brands follows industry trends but is primarily a cost optimization move rather than a revenue driver. With over 400 Great American Cookies locations and the combined presence of both brands, the streamlined digital experience could marginally improve operational efficiency but is unlikely to materially affect FAT Brands' overall financial performance in the short term.
Sister Concepts Double Down on Co-Branded Experience
LOS ANGELES, Nov. 01, 2024 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Great American Cookies, Marble Slab Creamery and 16 other restaurant concepts, announces the launch of a brand new app experience and loyalty program for sister brands Great American Cookies and Marble Slab Creamery – the Great American Cookies and Marble Slab Creamery Rewards App.
The Great American Cookies and Marble Slab Creamery Rewards app creates an engaging digital journey to earn points and rewards for fan-favorite treats from the chains, all in one place. From birthday rewards to discounts for point redemption and more, the app is full of sweet surprises for users. The new launch comes on the heels of Great American Cookies and Marble Slab Creamery’s co-branded online experience debut, further underscoring the commitment of the brands in providing a seamless, integrated experience for its fans.
“Enhancing the digital journey for our loyal Great American Cookies and Marble Slab Creamery fans continues to be a key objective as the co-branded concept continues to grow its footprint,” said Lisa Cheatham, Vice President of Marketing Revenue Channels at FAT Brands. “The new app and loyalty program streamlines ordering and rewards so you can experience the sweetness from both brands in one for the ultimate customer journey.”
Users of past loyalty programs will be able to migrate existing rewards points to the new app. To download the new Great American Cookies and Marble Slab Creamery Rewards App, please visit: https://www.marbleslab.com/rewards/.
For more information on Great American Cookies, visit www.greatamericancookies.com. For more information on Marble Slab Creamery, visit www.marbleslab.com.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Great American Cookies
Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, Brownies, and Double Doozies™, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit www.greatamericancookies.com.
About Marble Slab Creamery
Since dreaming up the frozen slab technique and serving fresh homemade, small-batch Ice Cream in-store since 1983, Marble Slab Creamery has always known how to dream big. We sprinkle our customers with imagination and promise to inspire with infinite Ice Cream possibilities to feed your curiosity and capture cravings. With our always free mix-in philosophy, delicious Ice Cream and Shakes in a variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes, imagination has no limits. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Saudi Arabia, Guam, Puerto Rico, and the United States. For more information, visit www.marbleslab.com.
MEDIA CONTACT:
Ali Lloyd, FAT Brands
alloyd@fatbrands.com
435-760-6168
FAQ
What is the new rewards app launched by FAT Brands for Great American Cookies and Marble Slab Creamery?
Can existing loyalty program members transfer their points to the new FAT Brands rewards app?
What features are included in the new FAT Brands rewards app?
