Fatburger Expands Growth Plan for France Beyond Paris

Rhea-AI Summary

FAT Brands announces a master franchise deal to develop 40 co-branded Fatburger and Buffalo’s Express locations throughout France, marking its first expansion into the country. This collaboration with BGH Investments follows the plan to open two Fatburger locations in Paris within 18 months. The CEO, Andy Wiederhorn, emphasized the importance of expansion and the demand for American cuisine in France. The deal will also introduce Buffalo’s Express wings to local consumers, further broadening their market presence.

Positive

• Master franchise deal for 40 new locations in France.
• Follows a plan to open two Fatburger locations in Paris within 18 months.
• Expansion reflects strong demand for American cuisine in France.

Negative

• None.

FAT Brands announces deal to develop 40 co-branded Fatburger and Buffalo’s Express locations throughout France

LOS ANGELES, April 06, 2021 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, Buffalo’s Express, and seven other restaurant concepts, announces a master franchise deal for France that greatly expands its plan to bring Fatburger to the country for the first time.

In partnership with BGH Investments, SARL, the deal includes plans for the development of 40 new co-branded Fatburger and Buffalo’s Express locations throughout France. This comes on the heels of the recently announced multi-unit development deal to open two new Fatburger locations in Paris within the next eighteen months.

“Expansion is at the core of FAT Brands, and we are thrilled to build upon our growth and the large appetite for classic American fare in France. This development deal will also introduce locals to signature wings from Buffalo’s Express,” said Andy Wiederhorn, CEO of FAT Brands.

Ever since the first Fatburger opened in Los Angeles over 70 years ago, the chain has been known for its delicious, grilled-to-perfection and cooked to order burgers. Founder Lovie Yancey believed that a big burger with everything on it is a meal in itself; at Fatburger “everything” is not just the usual roster of toppings. Burgers can be customized with everything from bacon and eggs, to chili, jalapenos and onion rings. In addition to its famous burgers, the Fatburger menu also includes Fat and Skinny Fries, sweet potato fries, scratch-made onion rings, IMPOSSIBLE™ Burgers, turkey burgers, chicken sandwiches, and hand scooped milkshakes made from 100% real ice cream.

From the Buffalo’s Express menu, patrons can choose bone-in or boneless wings accompanied by a range of original sauces. All of Buffalo’s Express’ wings are accompanied by celery, carrots, and blue cheese, ranch or honey mustard dressing. All offerings at Fatburger and Buffalo’s Express are Halal.

For more information or to find a Fatburger near you, please visit www.fatburger.com.

For more information or to find a Buffalo’s Express near you, please visit www.buffalos.com.

About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns nine restaurant brands: Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 700 units worldwide. For more information, please visit www.fatbrands.com.

About Fatburger

An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.

About Buffalo’s Express

Founded in 1985 in Roswell, Georgia, Buffalo’s Express is a fast-casual chain known for its world-famous chicken wings and proprietary wing sauces. Co-branded with over 100 Fatburger restaurants to date, Buffalo’s Express’ significant growth can be attributed to its high-quality menu offerings and unparalleled dining experience. Featuring a contemporary design and ambience, whether guests are dining-in or having take-out/delivery, Buffalo’s Express offers friends and families the flexibility to enjoy their world-famous chicken wings however they prefer. Buffalo’s Express – Where Everyone is Family™.

MEDIA CONTACT:
Erin Mandzik, JConnelly
emandzik@jconnelly.com
862-246-9911

FAQ

What is the significance of FAT Brands' franchise deal in France?

FAT Brands' franchise deal involves developing 40 co-branded Fatburger and Buffalo’s Express locations, marking a major expansion into France.

How many locations are being developed by FAT Brands in France?

FAT Brands plans to develop 40 new co-branded locations of Fatburger and Buffalo’s Express throughout France.

When will the new Fatburger locations in Paris open?

Two new Fatburger locations in Paris are set to open within the next 18 months.

Who is partnering with FAT Brands for the franchise deal in France?

BGH Investments is the partner for FAT Brands in the master franchise deal for France.

What type of cuisine will FAT Brands introduce in France?

FAT Brands will introduce American cuisine, including signature burgers from Fatburger and wings from Buffalo’s Express.