Fatburger and Buffalo’s Express Continue Rapid Expansion in Mexico
FAT Brands announces continued expansion of Fatburger and Buffalo's Express in Mexico, reaching five locations in Mexico City since launching its growth strategy in 2021. The co-branded burger and wing concept has opened restaurants in Reforma Capital, Polanco, Mundo E Mall, and Tepeyac through a strategic partnership with franchisee Red Rombo Group. The expansion success is attributed to the popularity of American cuisine in Mexico, where FAT Brands' sister brand Twin Peaks already operates seven locations.
FAT Brands annuncia una continua espansione di Fatburger e Buffalo's Express in Messico, raggiungendo cinque sedi a Città del Messico da quando ha lanciato la sua strategia di crescita nel 2021. Il concept di ristorante co-branded di hamburger e ali di pollo ha aperto locali a Reforma Capital, Polanco, Mundo E Mall e Tepeyac grazie a una partnership strategica con il franchisee Red Rombo Group. Il successo di questa espansione è attribuito alla popolarità della cucina americana in Messico, dove il marchio sorella di FAT Brands, Twin Peaks, opera già in sette sedi.
FAT Brands anuncia la continua expansión de Fatburger y Buffalo's Express en México, alcanzando cinco ubicaciones en la Ciudad de México desde el lanzamiento de su estrategia de crecimiento en 2021. El concepto de restaurante co-branding de hamburguesas y alitas ha abierto locales en Reforma Capital, Polanco, Mundo E Mall y Tepeyac a través de una asociación estratégica con el franquiciado Red Rombo Group. El éxito de esta expansión se atribuye a la popularidad de la cocina americana en México, donde la marca hermana de FAT Brands, Twin Peaks, ya opera en siete ubicaciones.
FAT Brands는 Fatburger와 Buffalo's Express의 멕시코 확장을 계속한다고 발표했습니다. 2021년 성장 전략을 시작한 이후 멕시코시티에 다섯 개의 매장을 열었습니다. 이 공동 브랜드의 햄버거 및 윙 콘셉트는 Red Rombo Group과의 전략적 파트너십을 통해 Reforma Capital, Polanco, Mundo E Mall 및 Tepeyac에 매장을 열었습니다. 확장의 성공은 멕시코에서 미국 요리의 인기 덕분이며, FAT Brands의 자매 브랜드인 Twin Peaks는 이미 일곱 개의 매장을 운영하고 있습니다.
FAT Brands annonce une expansion continue de Fatburger et Buffalo's Express au Mexique, atteignant cinq emplacements à Mexico depuis le lancement de sa stratégie de croissance en 2021. Le concept de restaurant co-marquage de hamburgers et d'ailes a ouvert des établissements à Reforma Capital, Polanco, Mundo E Mall et Tepeyac grâce à un partenariat stratégique avec le franchisé Red Rombo Group. Le succès de cette expansion est attribué à la popularité de la cuisine américaine au Mexique, où la marque sœur de FAT Brands, Twin Peaks, opère déjà sept emplacements.
FAT Brands kündigt die fortgesetzte Expansion von Fatburger und Buffalo's Express in Mexiko an und erreicht seit dem Start seiner Wachstumsstrategie im Jahr 2021 fünf Standorte in Mexiko-Stadt. Das co-branded Konzept für Burger und Wings hat in Reforma Capital, Polanco, Mundo E Mall und Tepeyac Restaurants eröffnet, dank einer strategischen Partnerschaft mit dem Franchisenehmer Red Rombo Group. Der Erfolg der Expansion wird der Beliebtheit der amerikanischen Küche in Mexiko zugeschrieben, wo die Schwestermarke von FAT Brands, Twin Peaks, bereits sieben Standorte betreibt.
- Successful expansion with 5 new locations opened in Mexico City
- Strategic partnership with Red Rombo Group driving growth
- Strong market presence in Mexico's largest urban area
- None.
Insights
The expansion in Mexico demonstrates strong international growth momentum with 5 new locations in Mexico City, a strategic market. The co-branding strategy with Buffalo's Express creates operational synergies and menu diversification. However, this expansion, while positive, represents a relatively small portion of FAT Brands' 2,300+ global units.
The partnership with Red Rombo Group leverages local expertise, reducing market entry risks. The success in Mexico aligns with broader trends of American fast-casual concepts gaining traction in international markets, as evidenced by Twin Peaks' parallel success with 7 locations in the country.
While this expansion shows operational execution, the immediate financial impact may be given FAT Brands' franchise-based model where revenue comes primarily from royalties. The
Iconic Burger and Wing Concept Find Success South of the Border
LOS ANGELES, Nov. 26, 2024 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, Buffalo’s Express and 16 other restaurant concepts, announces a series of new Fatburger and Buffalo’s Express openings in Mexico. Since announcing its aggressive growth strategy for the country in 2021, the beloved co-branded burger and wing concept now operates five Mexico locations.
Fatburger & Buffalo’s Express have experienced significant growth in Mexico City specifically, opening all five new restaurants in the country’s largest urban area. Recently opened locations in Mexico City include Reforma Capital, Polanco, Mundo E Mall and Tepeyac.
“The strategic partnership we have forged with franchisee Red Rombo Group and their acumen of the area has been a key component in our rapid build-out of Fatburger and Buffalo’s Express in Mexico,” said Taylor Wiederhorn, Chief Development Officer of FAT Brands. “Similarly, all-American fare continues to be popular in Mexico, which has led to FAT Brands’ robust growth - sister brand Twin Peaks also currently boasts seven locations in the country.”
Ever since the first Fatburger opened in Los Angeles 70 years ago, the chain has been known for its delicious, grilled-to-perfection and cooked-to-order burgers. Founder Lovie Yancey believed that a big burger with everything on it is a meal in itself; at Fatburger “everything” is not just the usual roster of toppings. Burgers can be customized with everything from bacon and eggs to chili and onion rings. In addition to its famous burgers, the Fatburger menu also includes Fat and Skinny Fries, sweet potato fries, scratch-made onion rings, turkey burgers, hand-breaded crispy chicken sandwiches, and hand-scooped milkshakes made from 100 percent real ice cream.
A perfect complement to Fatburger, Buffalo’s Express’ menu features delicious bone-in and boneless chicken wings accompanied by a range of sauces. All of Buffalo’s Express wings are served with celery, carrots and blue cheese, ranch or honey mustard dressing.
For more information or to find a Fatburger or a Fatburger and Buffalo’s Express near you, visit www.fatburger.com.
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About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer’s liking. With a legacy spanning 70 years, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambiance, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.
About Buffalo’s Express
Founded in 1985 in Roswell, Georgia, Buffalo’s Express is a fast-casual chain known for its world-famous chicken wings and proprietary wing sauces. Co-branded with over 100 Fatburger restaurants to date, Buffalo’s Express’ significant growth can be attributed to its high-quality menu offerings and unparalleled dining experience. Featuring a contemporary design and ambience, whether guests are dining-in or having take-out/delivery, Buffalo’s Express offers friends and families the flexibility to enjoy their world-famous chicken wings however they prefer. Buffalo’s Express – Where Everyone is Family™.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings and area development agreements. Forward-looking statements reflect expectations of FAT Brands Inc. (“we” or “our”) concerning the future and are subject to significant business, economic and competitive risks, uncertainties and contingencies. These factors are difficult to predict and beyond our control, and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that we file from time to time with the Securities and Exchange Commission, such as our reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509
FAQ
How many Fatburger and Buffalo's Express locations are now operating in Mexico as of 2024?
Where are the new Fatburger and Buffalo's Express locations in Mexico City?
When did FAT Brands (FAT) begin its expansion strategy in Mexico?
Which franchisee is partnering with FAT Brands for the Mexico expansion?
