FAT Brands and PepsiCo Establish Exclusive Partnership to Give Consumers More of What They Like
FAT Brands Inc. has announced an exclusive beverage partnership with PepsiCo, expanding the collaboration to include brands like Fatburger and Johnny Rockets. This new agreement allows FAT Brands restaurants to offer a diverse selection of PepsiCo beverages, enhancing customer experience and catering to evolving consumer demands. The partnership aims to drive shared growth strategies, with franchisees also benefiting from PepsiCo's digital expertise in takeout and delivery. The transition to PepsiCo products will begin across the country later this summer.
- Exclusive beverage partnership with PepsiCo expands across multiple restaurant brands.
- Increased beverage options from PepsiCo's portfolio will enhance customer experience.
- Partnership supports franchisees with digital expertise for takeout and delivery enhancements.
- None.
Leading Global Restaurant Franchising Company and Food and Beverage Icon Announce New Partnership, Elevating Commitment to Shared Growth Strategies and Staying One Step Ahead of Evolving Consumer Demand
Los Angeles, May 28, 2021 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of nine restaurant concepts, announces exclusive beverage partnership with PepsiCo, Inc. (NASDAQ: PEP). Building on the relationship PepsiCo has with Hurricane Grill & Wings, Yalla Mediterranean, and Ponderosa and Bonanza Steakhouses, FAT Brands is expanding its beverage partnership with PepsiCo to include the Fatburger, Johnny Rockets, Elevation Burger, Buffalo’s Cafe and Buffalo’s Express brands.
Under the new agreement, domestic FAT Brands restaurants will offer patrons up to a dozen popular beverage choices from the diverse PepsiCo portfolio including Pepsi, Diet Pepsi, MTN DEW, Brisk Iced Tea, Tropicana Fruit Punch and Dr. Pepper through its bottling partnership in most markets. The two companies also will debut new, brand-specific offerings at the restaurant level, such as a new Fatburger Lemonade, as well as a variety of culinary innovations leveraging options from the PepsiCo food and snacks lineup. In addition, many franchisees will expand their bottle and can offerings of soft drinks and AQUAFINA, and leverage PepsiCo’s digital expertise to further build upon their takeout/delivery business as consumer demand has increased.
“We’ve had a strong, dynamic relationship for many years, so we’re pleased to offer even more of our FAT Brands’ guests fan-classics from PepsiCo, in addition to exciting new offerings,” said Andy Wiederhorn, CEO of FAT Brands. “At the same time, we’re embracing flexibility for customization and brand innovation based on the needs of each of our unique restaurant brands and their identity. This collaboration will enable our restaurants to deliver even more fresh, authentic and tasty experiences to consumers.”
“At PepsiCo, we offer a diverse array of choices across our food and beverage portfolio to bring smiles to people’s faces and meet their individual tastes and preferences,” said Hugh Roth, Chief Customer Officer, PepsiCo Foodservice. “Our holistic partnership with FAT Brands boosts our shared ability to deliver the best and most modern consumer experiences by enhancing its restaurants’ range of delicious dishes with our breadth of beloved brands. We look forward to working together to deliver an unrivaled level of growth.”
The restaurant concepts expanding into the partnership will begin converting to PepsiCo products across the country starting later this summer. In the meantime, Fatburger, Johnny Rockets and Elevation Burger are embracing the newest piece of the #BetterWithPepsi campaign by encouraging burger lovers to celebrate National Hamburger Day on May 28. Pepsi is inviting consumers to score a Pepsi in either one of two ways:
- Sharing a photo of themselves with a Pepsi and any burger of their choice purchased that day – even burgers from restaurants that don’t serve Pepsi – on Twitter, Instagram or Facebook with the hashtag #BetterWithPepsi. Then, the brand will reach out to verify the consumer’s associated receipt(s) that clearly show a burger and a Pepsi purchase.
- Clicking a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s)
Once the brand verifies the receipt(s), consumers will be provided a rebate via Venmo, PayPal, or digital gift card up to
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About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns nine restaurant brands: Fatburger, Johnny Rockets, Buffalo’s Cafe, Buffalo’s Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises approximately 700 units worldwide. For more information, please visit www.fatbrands.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
MEDIA CONTACTS
FAT Brands:
Erin Mandzik, JConnelly
emandzik@jconnelly.com
862-246-9911
Gina Judge, PepsiCo
gina.judge1@pepsico.com
FAQ
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