Fastenal Hits $1 Billion in Year-to-Date eCommerce Revenue
Fastenal has achieved significant milestones, including surpassing $1 billion in annual eCommerce revenue for the first time, alongside establishing over 100,000 active FMI Technology devices and 1,000 Onsite partnership programs. The eCommerce platform, which has been operational for over 20 years, has grown to represent 17.4% of total sales year-to-date, a substantial increase from 5.5% five years ago. Fastenal's strategic focus on enhancing eCommerce as part of its service model aims to optimize customer spending and strengthen partnerships.
- eCommerce revenue exceeded $1 billion for the first time in a calendar year.
- eCommerce sales now represent 17.4% of total company sales, up from 5.5% five years ago.
- Established over 100,000 active FMI Technology devices and 1,000 Onsite partnerships.
- None.
Fastenal’s eCommerce platform officially launched more than 20 years ago, but historically it represented a relatively small share of the overall business. This began to change about five years ago with a strategy positioning eCommerce as a critical component of the company’s high-tech, high-touch service model. While many retailers and distributors were racing to move their offline business online in pursuit of a lower cost to serve, Fastenal took a very different approach – using its eCommerce platform to identify opportunities to migrate customer spend from a transactional (and, for the customer, higher-cost) online environment to a more strategic and efficient environment anchored by the company’s
This focus on big-picture value creation has accelerated Fastenal’s eCommerce revenue growth. Five years ago, in 2017, the company’s eCommerce sales were
“It’s amazing to see how far we’ve come, especially over the past five years as we positioned eCommerce to strengthen our strategic partnerships,” said Kirk Talmontas, Fastenal’s vice president of eCommerce. “It’s a testament to the innovation and dedication of all the team members who have made this happen.”
“We don’t often think of eCommerce as our primary go-to-market strategy, but it’s become a vital part of our ‘digital footprint’ – the technology we provide to streamline and illuminate the supply chain,” added
About Fastenal
Fastenal provides a broad offering of industrial supplies, including fastener, safety, and metal cutting products, to manufacturing, construction, and state and local government customers via more than 3,300 in-market locations (branches and customer-specific
Additional information regarding Fastenal is available on the
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