Liverpool Football Club Completes Deployment of New Cloud-Managed High-Speed Wi-Fi from Extreme Networks at Anfield

Rhea-AI Summary

Extreme Networks (Nasdaq: EXTR) has completed the deployment of a high-speed Wi-Fi network at Anfield, home of Liverpool Football Club (LFC). The new network, implemented in partnership with Verizon Business, aims to enhance fan experiences and streamline stadium operations. Key features include:

1. Seamless connectivity for 61,000 seats, supporting mobile ticketing, cashless payments, and concessions.
2. ExtremeAnalytics providing real-time data on fan preferences and behaviors.
3. ExtremeCloud IQ for easy network management and performance optimization.

This upgrade brings the 139-year-old stadium into the digital age, blending history with modern innovation. The project showcases Extreme's expertise in delivering connectivity solutions for high-density, iconic venues.

Positive

• Completed deployment of high-speed Wi-Fi network at Anfield, home of Liverpool Football Club
• Partnership with a major sports organization enhances Extreme Networks' reputation in the stadium connectivity sector
• Implementation of ExtremeAnalytics provides valuable data on fan behavior and preferences
• ExtremeCloud IQ enables efficient network management and real-time performance optimization

Negative

• None.

Insights

Tech Expert

The deployment of Extreme Networks' high-speed Wi-Fi at Anfield marks a significant technological upgrade for Liverpool FC. This cloud-managed network brings several key advantages:

• Enhanced fan experience through improved connectivity for mobile ticketing, cashless payments and digital engagement.
• Operational efficiency via ExtremeCloud IQ, allowing real-time network management and optimization.
• Data-driven decision making using ExtremeAnalytics, providing insights on fan behavior and preferences.

The network's ability to maintain robust connectivity in high-density environments is important for a 61,000-seat stadium. This implementation positions Liverpool FC at the forefront of stadium technology, potentially setting a new standard for fan engagement in football.

Market Research Analyst

This partnership between Extreme Networks and Liverpool FC represents a growing trend in the sports industry towards digital transformation. The deployment at Anfield could serve as a case study for other clubs looking to modernize their stadiums. Key market implications include:

• Increased demand for high-density Wi-Fi solutions in sports venues.
• Growing importance of data analytics in sports business operations.
• Potential for new revenue streams through enhanced digital fan engagement.

For Extreme Networks, this high-profile implementation could boost their market position in the sports and entertainment sector, potentially leading to more contracts with major sports clubs globally.

Anfield deploys Wi-Fi to help drive more engaging digital fan experiences and streamline stadium operations

MORRISVILLE, N.C.--(BUSINESS WIRE)-- Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud networking, today announced that it has completed the deployment of a high-speed Wi-Fi network at Anfield, home of Liverpool Football Club (LFC). Verizon Business is Extreme’s deployment partner for the project.

The new Wi-Fi network at Anfield will elevate LFC fan experiences while helping to dramatically streamline operations throughout the historic stadium, providing seamless connectivity for the hundreds of thousands of fans who come through the turnstiles each year. Using ExtremeCloud™ IQ, LFC can now easily monitor and optimize network performance across the venue. With ExtremeAnalytics, the club has access to real-time data around fan preferences and experiences to help better personalize and customize fan experiences throughout the stadium. Extreme is the only networking vendor to help organizations turn Wi-Fi insights into actionable business opportunities.

Key Facts:

• Seamless Stadium Connectivity for Fans: LFC’s Wi-Fi network supports new digital experiences like mobile ticket scanning, cashless payments and mobile concessions. The network’s design for high-density outdoor environments helps ensure that even during sold-out games, with all 61,000 seats filled, the connectivity remains robust and fast.
• Maximized Engagement and Streamlined Operations: LFC will rely on real-time network insights from ExtremeAnalytics, giving the club access to data relevant to fan foot traffic, popular concessions areas and app usage across the stadium. It can also pinpoint peak moments during games when fans are most digitally engaged and where they most often congregate in the stadium, helping the club make data-driven decisions such as identifying areas in the venue that may require additional staff, opportunities for future marketing partnerships and prioritizing content to boost fan engagement.
• Simple Cloud Management: LFC’s wireless network is managed entirely through ExtremeCloud IQ, enabling stadium staff to easily monitor and control Wi-Fi capacity, adjust and manage the settings and parameters of wireless devices such as access points and access real-time information around network performance. The operations team has a complete view of the stadium network through a single, centralized dashboard, enabling them to optimize performance in real-time to deliver a seamless experience for fans and staff connected to the network.

Executive Perspectives

Drew Crisp, Senior Vice President of Digital, Liverpool FC

"Anfield is an enduring symbol in UK football history and has stood for 139 years, hosting countless historical moments and legendary matches. With Extreme Wi-Fi, we’ve brought the stadium into the digital age, seamlessly blending our rich history with modern innovation. This partnership not only empowers us to deliver innovative digital experiences but also provides us with valuable insights to continually enrich fans' matchday experiences. Extreme was a true partner throughout the entire process as they are the gold standard when it comes to providing seamless connectivity in high-density, iconic venues.”

Massimo Peselli, Chief Revenue Officer, Global Enterprise and Public Sector, Verizon Business

“The opportunity to be part of the ongoing legacy of a storied football club such as Liverpool FC is an honor. Joining together with Extreme Networks, we are further transforming the in-stadium connectivity experience for this immensely passionate fanbase. Venues like this are the ultimate proving ground for tech – an industry we view as an epicenter of innovation.”

Norman Rice, Chief Commercial Officer, Extreme Networks

"Partnering with one of the world’s most celebrated football clubs to deliver wireless connectivity that transforms both matchday and fan experiences has been inspiring. Creating a modern experience while still preserving a historical landmark is an area where Extreme continues to excel. Our collaboration with Liverpool Football Club goes beyond simply improving connectivity; it's about shaping the future of one of the world's most beloved sports organizations, and we’re honored to be at the forefront of this transformative journey.”

Did You Know?

• Extreme delivers high-performance network solutions to stadiums across Europe, including Borussia Dortmund, Olympiastadion Berlin and stadiums within ESSMA.
• Extreme is a trusted provider of venue solutions worldwide, delivering high-performance Wi-Fi and analytics to leagues including the NFL, MLB, NHL, Minor League Baseball and NASCAR.

About Extreme Networks

Extreme Networks, Inc. (EXTR) is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website at https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube, X/Twitter, Facebook or Instagram.

Extreme Networks, ExtremeCloud and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other trademarks shown herein are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240807539586/en/

Media

Blair Donald

(603) 952-5662

PR@extremenetworks.com

Source: Extreme Networks, Inc.

FAQ

What technology has Extreme Networks deployed at Liverpool FC's Anfield stadium?

Extreme Networks has deployed a high-speed Wi-Fi network at Anfield, along with ExtremeCloud IQ for network management and ExtremeAnalytics for real-time data insights on fan experiences.

How will the new Wi-Fi network benefit Liverpool FC fans at Anfield?

The new Wi-Fi network will support digital experiences like mobile ticket scanning, cashless payments, and mobile concessions, ensuring robust connectivity even during sold-out games with 61,000 fans.

What insights can Liverpool FC gain from Extreme Networks' analytics solution?

ExtremeAnalytics provides Liverpool FC with real-time data on fan foot traffic, popular concession areas, app usage, peak engagement moments, and congregation spots, enabling data-driven decisions to enhance fan experiences.

How does ExtremeCloud IQ benefit Liverpool FC's stadium operations?

ExtremeCloud IQ allows stadium staff to easily monitor and control Wi-Fi capacity, manage wireless devices, and access real-time network performance information through a centralized dashboard, optimizing the experience for fans and staff.