New eXp Realty Study Shows a Large Majority of Consumers Believe Owning a Home Is More Important Because of the Pandemic

Rhea-AI Summary

BELLINGHAM, Wash., Aug. 26, 2021 – A new study by eXp Realty and The Center for Generational Kinetics highlights key trends in homebuying post-pandemic. The study found that 73% of participants view homeownership as increasingly vital, and 80% are willing to sacrifice luxuries like gourmet coffee for a better home. Millennials particularly value homeownership, with 80% stating it is now more important to them. Key findings emphasize the importance of tech-savvy real estate agents, with 86% ranking them highly in the homebuying process.

Positive

• 73% of respondents prioritize homeownership more due to the pandemic.
• 80% of participants are willing to forego dining out or gourmet coffee to buy a home.
• 86% believe real estate agents are crucial in homebuying.
• 71% are comfortable buying homes entirely online.
• 87% agree buying a home is a financially smart decision.

Negative

• None.

— People Are Saving More and Willing To Give Up More To Buy a Home —

BELLINGHAM, Wash., Aug. 26, 2021 (GLOBE NEWSWIRE) -- A new study from eXp Realty and The Center for Generational Kinetics, Emerging Real Estate Trends 2021 National Study, reveals current trends in the homebuying process and surprising statistics that illustrate what is important to homebuyers. According to the national study, 73% of survey respondents say owning a home is more important now because of the pandemic, and 80% would give up gourmet coffee or dining out for a year to be able to buy a new or better house.

This is especially true for millennial homeowners and homebuyers – the largest segment of homebuyers among all age groups – as 80% of millennials say that owning a home is now more important to them than before the pandemic, a change in importance that is significantly more than older generations. More than three-quarters (77%) of younger millennials (26-34) have a weekly, monthly or yearly savings goal, more than any other generation, and 64% of older millennials (35-44) say they are saving more since the start of the COVID-19 pandemic, again more than any other generation.

The findings are part of the Emerging Real Estate Trends 2021 National Study that surveyed more than 2,000 people who plan to buy or sell a home in the next year or who have bought a home in the last year. According to the study:

Real estate professionals, especially “tech-savvy” agents, combined with digital resources are key in the homebuying experience.

• 86% say real estate agents are important or very important to the homebuying process.
• 61% of new homeowners and shoppers are more likely to ask about a real estate agent’s technology resources and tools compared to before the pandemic, and the vast majority of respondents say having a “tech-savvy” agent is important or very important across all areas of the homebuying process including searching for and finding the right home (86%), understanding the housing market (85%), negotiating the best price and terms (84%) and understanding one’s financial options (83%).
• 40% of all new homeowners and homebuyers, and almost half (48%) of millennials reported they were likely to buy or sell a home without any in-person visits.
• 71% are comfortable buying a home completely online (utilizing a mix of technology such as email, Zoom, video calls, etc.).

Older millennials place a greater importance on buying a house versus paying off other debt and seek a new path to purchase.

• 65% of older millennials (35-44) say buying a house or paying off a house is more important to them than paying off other debt they may have.
• Older millennials feel more comfortable than other generations meeting with their real estate agent in non-traditional settings including in co-working office spaces, at a coffee shop or restaurant, or virtually via video conference.
• 51% of this same group say real estate agents should be required to make all of their services virtual so they don’t have to meet in-person.
  

Homeownership by age 40 is an essential goal, and additional costs are top of mind.

• 87% of respondents say buying a house is a financially smart decision and that people should be homeowners or should be trying to buy a home by age 40.
• When it comes to buying and owning their own home, 79% say they are most concerned with property taxes, followed by overpaying (77%) and home maintenance and repair costs (76%).
• When asked what is important in shopping for a new home, 91% cited having a good credit score, 90% said finding the desired style or size house, and 85% cited low interest rates as important factors.
  

“It’s encouraging to see the level of commitment, especially savings habits, among people who want to own their own home,” said Jason Gesing, CEO of eXp Realty. “The trends and priorities revealed in this study show that the American dream of homeownership is alive and well. And it’s clear that homebuyers still very much want a real estate agent – and ideally a tech-savvy agent – to guide them through the homebuying process. Even with more virtual options at our fingertips, a good real estate agent is key for consumers.”

More findings and the complete study results can be found at Emerging Real Estate Trends Report | eXp Realty.

eXp Realty is owned by eXp World Holdings, Inc. (Nasdaq: EXPI) and is one of the fastest-growing residential and commercial real estate companies in the world. The Center for Generational Kinetics is a leading research and strategy firm focusing on the unique characteristics, differences and consumer behavior among various generations.

About eXp World Holdings, Inc.
eXp World Holdings, Inc. (Nasdaq: EXPI) is the holding company for eXp Realty, Virbela, Showcase IDX and SUCCESS Enterprises.

eXp World Holdings and its global brokerage, eXp Realty, is one of the fastest-growing real estate tech companies in the world with more than 62,000 agents in the United States, Canada, the United Kingdom, Australia, South Africa, India, Mexico, Portugal, France, Puerto Rico, Brazil, Italy, Hong Kong, Colombia, Spain, Israel and Panama and continues to scale internationally. As a publicly traded company, eXp World Holdings provides real estate professionals the unique opportunity to earn equity awards for production goals and contributions to overall company growth. eXp World Holdings and its businesses offer a full suite of brokerage and real estate tech solutions, including its innovative residential and commercial brokerage model, professional services, collaborative tools and personal development. The cloud-based brokerage is powered by an immersive 3D platform that is deeply social and collaborative, enabling agents to be more connected and productive.

For more information, visit expworldholdings.com.

About The Center for Generational Kinetics
The Center for Generational Kinetics, LLC (CGK) is a global research and strategy firm based in Austin, Texas. CGK’s focus is leading original research that uncovers important insights into rapidly emerging consumer, employee and technology trends. CGK’s PhD-led research team has worked with more than 700 clients around the world. Its team of experts have been featured as guests on over 200 television interviews. For more information, visit GenHQ.com.

Safe Harbor Statement
The statements contained herein may include statements of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Such forward-looking statements speak only as of the date hereof, and the company undertakes no obligation to revise or update them. These statements include, but are not limited to, statements about the economic and social effects of the COVID-19 pandemic; continued growth of our agent and broker base; expansion of our residential real estate brokerage business into foreign markets; demand for remote working and distance learning solutions and virtual events; development of our new commercial brokerage and our ability to attract commercial real estate brokers; and revenue growth and financial performance. Such statements are not guarantees of future performance. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include changes in business or other market conditions; the difficulty of keeping expense growth at modest levels while increasing revenues; and other risks detailed from time to time in the company’s Securities and Exchange Commission filings, including but not limited to the most recently filed Quarterly Report on Form 10-Q and Annual Report on Form 10-K.

Media Relations Contact:
eXp World Holdings, Inc.
Mediarelations@expworldholdings.com

Investor Relations Contact:
MZ Group – MZ North America
Investors@expworldholdings.com

A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/6133a6cd-7ce2-4921-b430-43318c1dddc0

FAQ

What are the key findings of the Emerging Real Estate Trends 2021 National Study related to EXPI?

The study reveals that 73% of respondents prioritize homeownership more due to the pandemic, with 80% willing to sacrifice luxuries for a better home. Millennials show increased importance on owning property.

How important are tech-savvy real estate agents according to the EXPI report?

The report shows that 86% of participants consider tech-savvy agents important in the homebuying process, with many seeking technology resources and tools.

What percentage of millennials prioritize homeownership according to the study linked to EXPI?

The study indicates that 80% of millennials state homeownership is now more important to them compared to prior to the pandemic.

How many respondents are comfortable buying homes online according to the EXPI study?

According to the study, 71% of respondents are comfortable with the idea of buying a home completely online.

What financial concerns do potential homebuyers have as mentioned in the EXPI report?

The study highlights that 79% of respondents are most concerned about property taxes, followed by overpaying (77%) and home maintenance costs (76%).