SAM RICHARDSON AND IKE BARINHOLTZ PLAY HOTEL SUPER FAN STAFF IN NEW NBA ADS FROM HOTELS.COM

Rhea-AI Summary

Hotels.com, the NBA's official travel sponsor, is launching a humorous ad campaign featuring comedians Sam Richardson and Ike Barinholtz as hotel staff during the NBA All-Star weekend (February 17–19, 2023). This marks Hotels.com’s first TV spots since their multi-year partnership with the NBA began in 2020. The ads showcase the unique accommodations made for NBA players, highlighting their routines while traveling for games. A recent survey revealed that basketball fans are willing to travel considerable distances to see their favorite teams, with many preferring 4- or 5-star hotels. The campaign will air on various platforms, including ESPN and NBA TV.

Positive

• Engagement with NBA's fanbase through relatable content.
• First ad campaign since multi-year partnership with the NBA.
• Surveys indicate strong willingness among fans to travel for games.

Negative

• None.

DALLAS, Feb. 16, 2023 /PRNewswire/ --(Feb. 16, 2023) — Hotels.com, the official travel sponsor of the NBA, is partnering with comedians and actors Sam Richardson and Ike Barinholtz to play NBA hotel employees in a new ad campaign with the league, set to air during NBA All-Star from February 17–19, 2023.

Hilarity ensues when comedians and actors Sam Richardson and Ike Barinholtz star as hotel super fan staff.

The spots hilariously highlight what is a routine experience for players, who spend just over half the season — 42 games, to be exact — on the road in hotels across the country. Many of the league's official lodging partners make special accommodations for NBA players throughout the season such as supersizing beds, raising the height of showerheads and offering special room-service menus.

"There's this real-world truth baked into the spots in that the players we watch week in and week out spend over half their season in hotels," said Lish Kennedy, vice president, global brand marketing for Hotels.com and Vrbo at Expedia Group. "Hotels.com is best at helping travelers find their perfect match and we know that ultimately, the best NBA hotel is run by the biggest NBA fans. With Sam and Ike, we were able to take on the point of view of the hotel staff to show how these properties make sure the league's biggest stars feel like they've arrived at their perfect somewhere when on the road."

NBA-Obsessed Hotel Staff
In the travel brand's first TV spots with the league since inking their multi-year partnership deal with the NBA back in 2020, Richardson plays a business-minded manager at a high-end hotel and Barinholtz the NBA-obsessed concierge. Hilarity ensues when in between helping guests, the pair strike up conversation about the hotels' famous guests — such as star power forward Anthony Davis.

The comedians were a natural choice for the campaign, given their real-life NBA fandom. Richardson, a Detroit native, is a longtime Pistons fan and worked with one of the team's legends — Rick Mahorn — on the TV show Detroiters. Barinholtz, who grew up in Chicago, has been a loyal Bulls fan since childhood, with fond memories of following the team during their championship runs in the 1990s. 

The ads include 30-, 15- and 6-second cutdowns that will air throughout the remainder of the 2023 season on ESPN, Turner, NBA TV and digitally across YouTube, social and direct publisher channels such as Complex, Bleacher Report and Vice.

Hotels.com Traveling Hoops Study
In a recent survey from Hotels.com¹, most basketball fans said they'd travel up to 600 miles to see their favorite player or team, and 40% of respondents said their No. 1 criteria in choosing where to stay for a game is proximity to the arena. However, NBA fans aren't skimping on style. Most prefer to stay at a 4- or 5-star hotel on the road, and more than 30% said they'd pay an extra $400 a night to stay at the same hotel as their favorite team or player.

Of the cities NBA fans would most like to travel to, Los Angeles, New York and Chicago topped the list. And the teams that fans would most like to see on the road are the Lakers, Bulls and Warriors. The Miami Heat and Boston Celtics also made the top five.   

For more information on where to stay and to save an average of 15% on thousands of hotels throughout the NBA season, download the Hotels.com app and become a member today.

About Hotels.com® (or Hotels.com™)
Hotels.com makes it easy to find your perfect somewhere with hundreds of thousands of places to stay around the world. So, whether you're looking for value in Vegas, treehouses in Thailand or villas with views, it's all just a click away. Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it's been downloaded 70 million times, you can be sure to find the perfect place for you.

 © 2023 Hotels.com, LP, an Expedia Group company. All rights reserved. Hotels.com and the Hotels.com logo are trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. CST# 2083949-50

Follow Hotels.com on Facebook, Instagram, TikTok, and Twitter. For media inquiries, contact press@hotels.com.

¹ Research conducted by One Poll on 2,000 U.S.  adults who are fans of basketball, carried out on December 12, 2022 – December 14, 2022.

 

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SOURCE Hotels.com

FAQ

What is the focus of the new Hotels.com ad campaign featuring Sam Richardson and Ike Barinholtz?

The campaign highlights the experiences of NBA players traveling and staying in hotels, focusing on the unique accommodations they receive.

When will the Hotels.com NBA ads air?

The ads will air during the NBA All-Star weekend from February 17–19, 2023.

How has Hotels.com engaged with NBA fans through its latest campaign?

Hotels.com partnered with comedians who are real NBA fans to create relatable content that resonates with basketball enthusiasts.

What are the key insights from the Hotels.com survey regarding NBA fans and travel?

The survey found that fans are willing to travel up to 600 miles to see their favorite teams and prefer to stay in 4- or 5-star hotels.