Rob Torres: Empowering Indigenous Communities and Inspiring Allyship Through IDEA
Rob Torres, Senior Vice President of Media Solutions at Expedia Group, leads the company's global advertising business. As executive sponsor for The Indigenous, Diversity, Expedians, and Allies (IDEA) Inclusion Business Group, Torres supports and advocates for creating a more inclusive environment. He was inspired by Expedia Group's commitment to diversity, equity, and inclusion, and saw an opportunity to promote responsible tourism while celebrating Indigenous cultures worldwide.
IDEA has contributed to a more welcoming workplace by providing a dedicated space for Indigenous employees and allies, fostering a sense of belonging. Torres advises aspiring allies to educate themselves about Indigenous history and cultures, support Indigenous-owned businesses, and consciously choose Indigenous experiences when traveling. He emphasizes that allyship is an ongoing journey of advocacy and cultural understanding.
Rob Torres, Vicepresidente Senior delle Soluzioni Media presso Expedia Group, guida il business pubblicitario globale dell'azienda. In qualità di sponsor esecutivo per il Gruppo di Inclusione The Indigenous, Diversity, Expedians, and Allies (IDEA), Torres sostiene e promuove la creazione di un ambiente più inclusivo. È stato ispirato dall'impegno di Expedia Group per la diversità, l'equità e l'inclusione, e ha visto un'opportunità per promuovere un turismo responsabile celebrando le culture indigene in tutto il mondo.
IDEA ha contribuito a creare un ambiente di lavoro più accogliente offrendo uno spazio dedicato per i dipendenti indigeni e gli alleati, favorendo un senso di appartenenza. Torres consiglia agli alleati aspiranti di informarsi sulla storia e le culture indigene, sostenere le imprese appartenenti a indigeni e scegliere consapevolmente esperienze indigene durante i viaggi. Sottolinea che l'alleanza è un percorso continuo di difesa e comprensione culturale.
Rob Torres, Vicepresidente Senior de Soluciones de Medios en Expedia Group, lidera el negocio publicitario global de la empresa. Como patrocinador ejecutivo del Grupo de Inclusión The Indigenous, Diversity, Expedians, and Allies (IDEA), Torres apoya y aboga por la creación de un entorno más inclusivo. Se sintió inspirado por el compromiso de Expedia Group con la diversidad, la equidad y la inclusión, y vio una oportunidad para promover un turismo responsable mientras celebra las culturas indígenas en todo el mundo.
IDEA ha contribuido a un lugar de trabajo más acogedor al proporcionar un espacio dedicado para empleados y aliados indígenas, fomentando un sentido de pertenencia. Torres aconseja a los aspirantes a aliados que se eduquen sobre la historia y las culturas indígenas, que apoyen a las empresas de propietarios indígenas y que elijan conscientemente experiencias indígenas al viajar. Enfatiza que la alianza es un viaje continuo de defensa y comprensión cultural.
랍 토레스(Rob Torres)는 익스피디아 그룹의 미디어 솔루션 수석 부사장으로서 회사의 글로벌 광고 비즈니스를 이끌고 있습니다. 토레스는 'The Indigenous, Diversity, Expedians, and Allies (IDEA)' 포괄성 비즈니스 그룹의 임원 후원자로서 보다 포괄적인 환경 조성을 지원하고 촉진합니다. 그는 익스피디아 그룹의 다양성, 형평성 및 포괄성에 대한 헌신에 감명을 받았으며, 전 세계 원주율 문화를 기념하는 동시에 책임 있는 관광을 촉진할 기회를 보았습니다.
IDEA는 원주율 직원과 동맹을 위한 전용 공간을 제공하여 보다 환영하는 직장 환경에 기여하며, 소속감을 조성합니다. 토레스는 예비 동맹자들에게 원주율 역사와 문화를 배우고, 원주율 소유의 비즈니스를 지원하며, 여행 중 원주율 경험을 의식적으로 선택할 것을 권장합니다. 그는 동맹 관계가 옹호와 문화적 이해의 지속적인 여정이라고 강조합니다.
Rob Torres, Vice-Président Senior des Solutions Media chez Expedia Group, dirige l'activité publicitaire mondiale de l'entreprise. En tant que sponsor exécutif du Groupe d'Inclusion The Indigenous, Diversity, Expedians, and Allies (IDEA), Torres soutient et défend la création d'un environnement plus inclusif. Il a été inspiré par l'engagement d'Expedia Group envers la diversité, l'équité et l'inclusion, et a vu une opportunité de promouvoir un tourisme responsable tout en célébrant les cultures autochtones dans le monde entier.
IDEA a contribué à un lieu de travail plus accueillant en offrant un espace dédié aux employés autochtones et aux alliés, favorisant ainsi un sentiment d'appartenance. Torres conseille aux aspirants alliés de s'informer sur l'histoire et les cultures autochtones, de soutenir les entreprises appartenant à des autochtones et de choisir consciemment des expériences autochtones lors de leurs voyages. Il souligne que l'alliance est un voyage continu de défense et de compréhension culturelle.
Rob Torres, Senior Vice President für Media Solutions bei Expedia Group, leitet das globale Werbegeschäft des Unternehmens. Als exekutiver Sponsor der Inclusion Business Group 'The Indigenous, Diversity, Expedians, and Allies' (IDEA) unterstützt und fördert Torres die Schaffung eines inklusiveren Umfelds. Er wurde von dem Engagement der Expedia Group für Vielfalt, Chancengleichheit und Inklusion inspiriert und sah die Möglichkeit, verantwortungsbewussten Tourismus zu fördern, während er die indigenen Kulturen weltweit feiert.
IDEA hat zu einem einladenderen Arbeitsplatz beigetragen, indem es einen speziellen Raum für indigene Mitarbeiter und ihre Verbündeten bietet und so ein Zugehörigkeitsgefühl fördert. Torres rät angehenden Verbündeten, sich über die Geschichte und Kulturen der Indigenen zu informieren, indigene Unternehmen zu unterstützen und bewusst indigene Erfahrungen auf Reisen auszuwählen. Er betont, dass Alliiert sein eine andauernde Reise der Fürsprache und kulturellen Verständnisses ist.
- Rob Torres, an experienced leader, rejoined Expedia Group to contribute to its post-pandemic resurgence
- Expedia Group demonstrates strong commitment to diversity, equity, and inclusion through support of various Inclusion Business Groups
- IDEA fosters a sense of belonging and community for Indigenous employees and allies, potentially improving employee satisfaction and retention
- None.
NORTHAMPTON, MA / ACCESSWIRE / August 15, 2024 / Expedia Group
Rob Torres is the Senior Vice President of Media Solutions here at Expedia Group. Based in Seattle, he leads all aspects of the company's global advertising business, including strategy, operations, and business development. Torres' team is instrumental in connecting advertisers with Expedia Group's vast audience of hundreds of millions of travelers worldwide via our travel media network.
Interestingly, Torres is an Expedia Group Boomerang. He first joined EG in 1999 and spent nearly seven years contributing to our growth. After a period away, he returned to EG in 2022, drawn back by the company's unwavering focus on travel and the opportunity to contribute to its resurgence post-pandemic.
Torres also viewed returning to EG as a chance to do more for a company, partners and travelers that helped build a great career for him. As part of this commitment, he took on the role as the executive sponsor for The Indigenous, Diversity, Expedians, and Allies (IDEA) Inclusion Business Group.
Let's unpack Rob's current role as IDEA's executive sponsor, exploring his strategies for creating a more inclusive environment and his insights on becoming more effective allies.
Can you tell us more about your role as IDEA's executive sponsor?
My role as IDEA's executive sponsor is primarily one of support and advocacy. It's about empowering the group to do their work effectively and ensuring they have the resources and support they need to succeed.
I'm here to amplify their voice within Expedia Group, connecting them with other leaders and departments as necessary. Whether it's attending meetings, supporting their philanthropic initiatives, helping to establish new IDEA chapters, or providing feedback on communication strategies, I'm committed to listening, understanding their challenges, and helping them overcome obstacles in order for us to build a strong and safe space for Indigenous communities and allies.
What inspired you to become an executive sponsor for IDEA?
My interest in becoming an executive sponsor for IDEA was sparked by several factors. During my interview process, I was impressed by Expedia Group's strong commitment to diversity, equity, and inclusion. Having served as an executive sponsor for a similar group at my previous employer, I was eager to continue that involvement.
I was particularly drawn to the IDEA group because of their focus on Indigenous communities, which aligns with my passion for travel and culture. There are over 476 million Indigenous people across 90 countries, and I believe Expedia Group has a unique opportunity to promote responsible and respectful tourism while celebrating the rich tapestry of Indigenous cultures worldwide. The chance to contribute to this important work and to be a part of creating a more inclusive company was incredibly appealing. It's a privilege to support the IDEA team and their mission.
How has IDEA contributed to a more inclusive and welcoming workplace for Expedians?
IDEA has been instrumental in creating a more inclusive and welcoming environment at Expedia Group. By providing a dedicated space for Indigenous employees and their allies, the group fosters a sense of belonging and community. This is crucial for employees to feel comfortable bringing their authentic selves to work.
Expedia Group's support of various Inclusion Business Groups, including IDEA, demonstrates our commitment to diversity and inclusion. These groups play a vital role in making our workplace more welcoming for everyone, regardless of their background. Ultimately, we aim to include consciously and create an environment where employees feel valued, respected, and empowered to contribute their best work.
what advice would you give to others who want to become more effective allies for the Indigenous community?
Becoming an effective ally starts with education and action. To support Indigenous communities, begin by learning about their history, cultures, and challenges. Seek out Indigenous-owned businesses, attend cultural events, and engage and share their stories on social media.
When traveling, make a conscious effort to choose Indigenous-owned accommodations, tours, and experiences and provide support and feedback through reviews and recommendations. This not only benefits local economies but also fosters cultural understanding and respect.
Remember, allyship is a journey. By taking small steps and consistently advocating for Indigenous communities, we can create a more inclusive and equitable world.
Join our Career Network
We're looking for outstanding talent to join us on our mission to power global travel for everyone, everywhere. By joining our career network, you'll have exclusive access to our latest opportunities, events, interview advice, and global insights from our Expedia Group leaders. Sign up now!
View additional multimedia and more ESG storytelling from Expedia Group on 3blmedia.com.
Contact Info:
Spokesperson: Expedia Group
Website: https://www.3blmedia.com/profiles/expedia-group
Email: info@3blmedia.com
SOURCE: Expedia Group
View the original press release on accesswire.com
FAQ
What is Rob Torres' role at Expedia Group (EXPE)?
What is IDEA at Expedia Group (EXPE)?
How does Rob Torres contribute to IDEA at Expedia Group (EXPE)?
How can travelers support Indigenous communities according to Expedia Group (EXPE)?
