HOTELS.COM REPORTS RISE IN NEW TRIP TYPE: "THIRST TRIPS"

Rhea-AI Summary

A new trend termed Thirst Trips has emerged, with a 35% increase in searches for poolside vacations and short getaways, as reported by Hotels.com. This trend reflects a growing desire for quick holiday escapes during the upcoming 98-day period without a federal holiday in the U.S. Average daily hotel rates are currently 10% lower than summer's peak, with the most affordable rates observed at the beginning of March. The data indicates a significant rise in interest in weekend getaways post-January, with searches climbing by 10% month-over-month. The report highlights that most bookings occur within a week of travel, showcasing a shift towards shorter, more spontaneous trips.

Positive

• 35% increase in searches for poolside vacations from February to April.
• Average daily hotel rates are 10% lower than summer highs, encouraging bookings.
• Strong month-over-month growth in searches indicates rising travel interest.

Negative

• None.

Data shows 35% surge in searches for poolside vacations and shorter getaways

DALLAS, Feb. 21, 2023 /PRNewswire/ -- With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool.

New trip type emerges as data shows surge in searches for poolside vacations and weekend getaways throughout spring

"We've hit a point in the year when there's no 3-day weekend on the office calendar, so many Americans have sort of conditioned themselves to hold out on making travel plans until Memorial Day weekend," said Melanie Fish, head of Expedia Group brands public relations. "The trend is not waiting more than a quarter of the year to vacation. People are creating their own drought-breaking mini-vacations."

Searches Soar While Travelers Plunge
Hotels.com is predicting that shorter, more frequent 2–3-day trips will gain popularity throughout the spring and summer. The majority of reservations on its mobile lodging app currently occur within a week or less of travel, and searches for long weekends are surging.

• Americans' vacation interests steadily increase after the start of the year. Searches on the travel brand's site and app increase 10% month-over-month from January through April¹, during the height of the travel holiday drought.
• Google search trends confirm the trend, which show that interest in "weekend getaways" over the past two years hit their high point during the first few weeks of March 2022².
• Average daily hotel rates on weekends during the upcoming 98-day holiday drought are 10% lower than the summer's highs³.
• Daily rates are the lowest during the first weekend in March, just before spring break season gets into full swing.

A deeper dive into search data on Hotels.com reveals a clear preference for one amenity in particular this spring: pools. Searches for hotels with pools increased by 35% or more from February through April on the Hotels.com app compared with the start of the year⁴. And poolside properties hit peak popularity the first week of March.

"There's some irony in the fact that the longest holiday drought of the year sends us searching for relief by infinity pools, lazy rivers and swim-up bars," said Fish.     

When and Where to Take a Thirst Trip
The following list from Hotels.com includes 14 Thirst Trips — one for every weekend — at destinations with below-average hotel rates ($260 or less)⁵ and stunning pools.

Weekend	City	Hotel Pool
Feb 24–26	San Diego	Hyatt Regency Mission Bay Spa and Marina
March 3-5 *Low price alert: average rates this weekend are predicted to be the lowest	Las Vegas	The Palazzo at The Venetian
March 10–12	Mexico City	Galeria Plaza Reforma
March 17–19 *St. Patrick's Day	Albuquerque	Hotel Chaco
March 24–26	Myrtle Beach	Anderson Ocean Club and Spa by Oceana Resorts
March 31–April 2	Los Angeles	The Hoxton Downtown LA
April 7–9 *Easter weekend	Orlando	Universal's Aventura Hotel
April 14–16	Austin	Club Wyndham Austin
April 21–23	Panama City Beach	Holiday Inn Resort Panama City Beach
April 28–30	Charlotte	JW Marriott Charlotte
May 5–7	Orange County, CA	Laguna Beach House
May 12–14 *Mother's Day	Phoenix	Rise Uptown Hotel
May 19–21	Seattle	Level Seattle Downtown

 

About Hotels.com® (or Hotels.com™)
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¹ Data based on US Hotels.com monthly search traffic from January 1, 2022 – June 30, 2022.
² Data based on Google search trends for the term "weekend getaway" from January 1, 2021 – January 26, 2023.
³ Data based on average daily rates on US Hotels.com from February 24-May 21, 2023 and July 1-31, 2023, as of January 25, 2023.
⁴ Data based on US Hotels.com monthly and weekly searches from January 1, 2022 – June 30, 2022.
⁵ Data based on average daily rates on US Hotels.com from February 24-May 21, 2023, as of January 18, 2023

 

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SOURCE Hotels.com

FAQ

What are Thirst Trips according to Hotels.com?

Thirst Trips refer to short weekend getaways that focus on relaxation and enjoyment by the pool.

How much did searches for poolside vacations increase?

Searches for poolside vacations increased by 35% from February to April.

What is the significance of the 98-day holiday drought?

This period marks the longest stretch without a federal holiday, prompting many to seek short getaways.

What trend is noted in hotel booking behavior?

Most reservations on Hotels.com are made within a week or less of travel.

What are the average daily hotel rates during this period?

Average daily hotel rates are currently 10% lower than the peak rates seen in summer.