Expedia Group Welcomes New Partners to its Global Travel Ecosystem

Rhea-AI Summary

Expedia Group announces new partnerships to enhance personalized travel experiences and expand global reach through innovative technology and supply solutions.

Insights

Market Research Analyst

The announcement by Expedia Group regarding the expansion of strategic partnerships and the utilization of its technology solutions like Rapid API and White Label Template represents a significant move in the travel and tourism industry. These partnerships indicate a strategic push to capture increased market share in a post-pandemic landscape where travel demand is surging. The integration of these technologies allows for a more seamless and personalized customer experience, potentially increasing customer loyalty and repeat business.

Expedia's collaborations with airlines such as Alaska Airlines and United Airlines to create integrated travel platforms could lead to an increase in bookings through the convenience of one-stop shopping for consumers. This integration could also drive ancillary revenue for the airlines through the sale of additional travel services. Furthermore, the partnerships with tourism boards and the emphasis on sustainable tourism and cultural experiences align with the growing consumer trend towards responsible and enriching travel.

From a stock market perspective, these developments could be seen as positive indicators for Expedia's future revenue growth and market position. The expansion of its technological capabilities and global partnerships could attract more investors, potentially leading to an uptick in stock prices if the market perceives these moves as likely to drive long-term growth and profitability.

Financial Analyst

Expedia Group's announcement reflects an aggressive investment in technology and partnerships to drive growth. The use of Expedia's Rapid API by various international partners, including Ikyu in Japan and Top Town Travel in China, allows these companies to offer a wider range of lodging options and could lead to an increase in transaction volumes on Expedia's platform.

Furthermore, the focus on loyalty programs, such as the integration with Alaska Airlines Mileage Plan and United Airlines MileagePlus, is a strategic move to lock in customer bases and encourage repeat usage. This could lead to higher customer lifetime values and increased revenue per user. The financial implications for Expedia may include improved margins due to the scalability of their technology solutions and the potential for increased commission income from partner sales.

Investors should monitor the effectiveness of these partnerships in driving additional traffic and bookings, as well as the operational costs associated with expanding and maintaining these technological solutions. The balance between growth-driven expenditures and the resulting revenue will be pivotal in assessing Expedia's financial health and its impact on the stock market.

Sustainability Expert

Expedia's partnership with regional tourism boards in Australia to promote sustainable tourism is particularly noteworthy. As global awareness of environmental issues grows, travel companies are increasingly expected to demonstrate a commitment to sustainability. By enhancing travelers' experiences while simultaneously improving sustainable tourism practices, Expedia could strengthen its brand reputation and appeal to a demographic of environmentally conscious consumers.

This approach could also mitigate potential regulatory risks associated with environmental impact, as governments worldwide are starting to impose stricter regulations on the tourism industry. By proactively addressing sustainability, Expedia may gain a competitive advantage and attract investors who are increasingly looking to support companies with strong environmental, social and governance (ESG) practices.

However, the long-term success of these initiatives will depend on their tangible impact on local ecosystems and communities. Stakeholders will be interested in the measurable outcomes of these partnerships, such as reductions in carbon footprint, conservation efforts and benefits to local economies. An authentic and effective sustainability strategy could lead to increased customer loyalty and potentially justify premium pricing for responsible travel options.

Responding to growing travel demand, Expedia Group unveils today new partnerships fuelling further personalized travel experiences, with supply and tech.

SEATTLE, March 13, 2024 /PRNewswire/ -- Expedia Group continues to power travel for everyone, everywhere by broadening its global reach through a series of new and expanded partnerships underpinned by one of the world's best in travel technology and supply.

"Our purpose-built technology is transforming the travel industry, and we continue to invest in this space to bring new capabilities to our partners and expand their opportunities to reach travelers within our global ecosystem," said Alfonso Paredes, President of Private Label Solutions. "This translates to unparalleled travel options, competitive pricing, and unique experiences for travelers, while simultaneously unlocking growth for all."

"We're constantly deepening relationships with established global travel brands and providing startups and entrepreneurs the scale needed to propel their growth," said Greg Schulze, President of Travel Partners and Media. "Combined with Expedia Group's transformative technology, our valuable media network inspires travelers across our global brands, while creating significant value for our partners."

Partners in Asia Pacific explore new opportunities with Expedia Group as travel peaks in best post-pandemic year:

• Uncover more down under: Tourism and Events Queensland, Tourism Tropical North Queensland, Tourism Northern Territory, and Brisbane Economic Development Agency entered strategic partnerships with Expedia Group Media Solutions to enhance travelers' experiences, help improve sustainable tourism, and showcase Australia's unique culture, landmarks, and millennia-old history. Together, these organizations are elevating the region's market share by capturing more interest with Expedia Group advertising solutions such as native, PassportAds and YouTube video.
• A world of luxury for Japan: Ikyu, a Japanese online booking service specializing in luxury hotels and restaurants, implements Expedia Group's Rapid API solution, unlocking access to lodging supply and providing more than 20,000 additional properties worldwide to guests on a newly revamped international site, along with the ability to earn points to apply toward future bookings.
• Expanded horizons: Established in 2000, Top Town Travel, an IATA member, provides professional travel services for inbound and outbound travelers in China. Top Town Travel will now use Expedia Group's quality hotel supply via Rapid API to offer an extensive array of hotel room types to travelers.

North American travel providers work with Expedia Group to capitalize on rising demand via brand, tech, and advertising partnerships:

• More rewarding memories: Alaska Airlines launched a one-stop travel portal called "Alaska Vacations," powered by Expedia Group's cutting-edge White Label Template. This platform seamlessly integrates flights, car rentals, and access to thousands of properties worldwide into customizable packages, so travelers can book their entire journey with ease. Alaska Airlines Mileage Plan Members will earn miles for every package booked via Alaska Vacations, on top of the normal flight miles earned. In addition, Alaska Airlines Visa^® cardholders earn  3 miles per $1 spent on their eligible Alaska Vacations packages when using their card to book¹.
• Upgraded experiences: Following successful launches in Brazil, China, France, Germany, Japan, and Mexico in December 2023, United Airlines is upgrading their United Hotels platform, harnessing the power of Expedia Group's White Label Template technology. MileagePlus members have the flexibility to earn miles or use miles on nearly 700,000 hotels and vacation rentals. Eligible MileagePlus Premier members and Chase Cardmembers will receive exceptional service and perks when staying at select VIP Access properties.
• Access to quality demand: New Orleans Jazz & Heritage Festival named Expedia Group as the Official Travel Partner for the 2024 festival, which includes an Expedia Live Jazz Fest Travel Hub that showcases partners of our Travel Partner Program in front of a valuable demand channel.
• Business travelers hit the road: Stockotels, now offering an enhanced experience through Expedia Group's Rapid API, provides professional clients with a curated selection of luxurious to budget-friendly accommodations across 130 countries and 800,000 hotels.
• Fostering an entrepreneurial spirit: Through a new partnership with Expedia Travel Agent Affiliate Program (TAAP), independent travel agents in the TRAVELSAVERS network can now offer Expedia Group's extensive supply and competitive rates to their clients.  
• Local expertise with global reach: One of Brazil's largest host agencies, Uniao Nacional das Agencias de Viagens (UNAV), is partnering with Expedia TAAP to provide their members with access to Expedia Group's global travel offerings, streamlining the booking process for agents.
• Enhanced corporate travel: Paytrack is a complete solution for expense and corporate travel management based in Brazil. Using Expedia Group's Rapid API solution, Paytrack is now able to offer its business travel customers access to the company's lodging supply, including special amenities, discounts and more.

As unprecedented demand awaits Europe and the Middle East, Expedia Group's partners focus on ensuring travelers' experiences are worthy of gold medals:

• Unlocking wider travels: IAG Loyalty signed a new long-term agreement with Expedia Group to unlock the power of its Rapid API technology solution. The partnership will bolster the expansion of British Airways Executive Club and other loyalty programs in the International Airlines Group portfolio. Travelers using IAG Loyalty's Avios currency will have access to competitive rates and supply in 25,000 destinations and at 700,000 properties worldwide.
• Capturing "footy" demand: Radisson Hotels and Expedia Group have teamed up to offer unparalleled benefits to fans of Liverpool Football Club. Reds supporters who book one of the nine participating Radisson Hotels properties through the Expedia Live microsite will receive unique perks and better availability. The collaboration helps make matchday better at home and away, underscoring Expedia Group's unwavering commitment to Liverpool FC as their Official Travel Partner. 
• The perks of luxury: Dubai's iconic Burj Al Arab Jumeirah, an architectural marvel that has put Dubai on the global map, is now part of Expedia Group's VIP Access program. This alliance elevates the guest experience for travelers with perks such as room upgrades, early check-in/late checkout, and enticing offerings at food and beverage outlets. Hotels enrolled in the VIP Access program tend to attract travelers who stay longer and spend more compared to non-participating properties.² 
• More hotel options: Hirondelle, an Italy-based travel company that offers tours, business travel trips, and travel agency services to their global client base, launched Book For Work, a rapidly growing B2B hotel booking website that transforms accommodation booking into a strategic advantage for both corporate travel and travel agencies. Book For Work is now offering an extensive array of global hotel options to their customers using Expedia Group's Rapid API solution.
• A rising travel destination: Visit Qatar is working with Expedia Group to drive interest and demand to Qatar as a tourism destination on a global scale, including building creative campaigns with the company's in-house creative team, Media Studio, to showcase the wonders of Qatar and creating a tailor-built data dashboard to share insights. Visit Qatar will also leverage travel agent support through the Expedia TAAP agency and extend its reach to additional global travelers through Expedia Group's B2B partnership network.

For more information about how Expedia Group is empowering partners to succeed in the evolving world of travel, please click here.

About Expedia Group 

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of three pillars: Expedia Brands, housing all our consumer brands; Expedia Product & Technology, focused on the group's product and technical strategy and offerings; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem.  

Expedia Group's three flagship consumer brands includes: Expedia^®, Hotels.com^®, and Vrbo^®. One Key™ is our comprehensive loyalty program that unifies Expedia, Hotels.com and Vrbo into one simple, flexible travel rewards experience. To enroll in One Key, download Expedia, Hotels.com and Vrbo mobile apps for free on iOS and Android devices. One Key is currently available in the U.S. and will become available globally soon.

For more information, visit www.expediagroup.com. Follow us on Twitter @expediagroup and check out our LinkedIn www.linkedin.com/company/expedia.

© 2024 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

¹ Information checked on March 12^th, 2024. See the Alaska Airline Mileage Plan Terms and Conditions for more information.
² Expedia Group data, approximate incrementality for VIP Access vs. non-VIP Access properties, 2022

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/expedia-group-welcomes-new-partners-to-its-global-travel-ecosystem-302088224.html

SOURCE Expedia, Inc.

FAQ

What new partnerships has Expedia Group unveiled?

Expedia Group has announced new partnerships to enhance personalized travel experiences and expand its global reach.

How is Expedia Group broadening its global reach?

Expedia Group is broadening its global reach through a series of new and expanded partnerships underpinned by innovative travel technology and supply solutions.

What are some key highlights of the partnerships in Asia Pacific?

Partnerships in Asia Pacific involve organizations like Tourism and Events Queensland, Tourism Tropical North Queensland, Tourism Northern Territory, and Brisbane Economic Development Agency, enhancing travelers' experiences and showcasing Australia's unique culture and landmarks.

Which North American travel providers are working with Expedia Group?

Alaska Airlines and United Airlines are partnering with Expedia Group to offer enhanced travel experiences and benefits to their customers.

What partnership is Expedia Group fostering with independent travel agents?

Expedia Group is partnering with independent travel agents in the TRAVELSAVERS network to provide access to its global travel offerings.

How is Expedia Group enhancing corporate travel management in Brazil?

Expedia Group is collaborating with Paytrack to offer business travel customers access to lodging supply, special amenities, and discounts in Brazil.

What new agreement has Expedia Group signed for Europe and the Middle East?

Expedia Group has signed a new long-term agreement with IAG Loyalty to expand British Airways Executive Club and other loyalty programs in the International Airlines Group portfolio.

What collaboration has Expedia Group established with Radisson Hotels?

Expedia Group has teamed up with Radisson Hotels to offer benefits to fans of Liverpool Football Club through unique perks and better availability.

Which iconic Dubai hotel has joined Expedia Group's VIP Access program?

Dubai's iconic Burj Al Arab Jumeirah has joined Expedia Group's VIP Access program to elevate the guest experience with exclusive perks.

How is Expedia Group working with Visit Qatar to drive tourism interest?

Expedia Group is collaborating with Visit Qatar to drive interest and demand to Qatar as a tourism destination on a global scale.