Creating a More Sustainable Travel Industry

Rhea-AI Summary

Expedia Group highlights its commitment to sustainability in travel, emphasizing the need for responsible practices due to growing traveler demand for eco-friendly options. In 2022, terms related to sustainability in traveler feedback doubled. The company signed the Glasgow Declaration and launched the Open World strategy, focusing on environmental sustainability, inclusive access, and economic mobility. Key commitments include aligning with a net zero future and innovating sustainable travel solutions. A forthcoming Climate Action Plan will outline strategies to decarbonize operations and integrate climate risk. Collaborating with destination marketing organizations, Expedia aims to empower local leaders in climate action. Over 90% of consumers seek sustainable travel options, but 70% feel overwhelmed. Expedia is testing features to clarify sustainability practices for travelers, reinforcing its vision for a responsible travel industry.

Positive

• Traveler feedback on sustainability increased, showing strong demand for eco-friendly options.
• Commitment to a net zero future and innovative sustainable travel solutions.
• Collaboration with destination marketing organizations to support climate action.
• Development of a Climate Action Plan to articulate sustainability strategies.
• Testing of new features to provide travelers with sustainable travel information.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 21, 2023 / Expedia Group

At Expedia Group, we believe travel is a force for good. At the same time, we also recognize the environmental toll that today's travel industry often has on the planet. Climate action is essential to preserving the many destinations our travelers are looking to experience. Sustainability is more than an accelerating trend for travel - it's fundamental for the future of our industry.

Responsible travel is a key business imperative for Expedia Group. Among other motivations, our travelers are clearly demanding more sustainable options. In fact, terms related to sustainability and eco-friendliness were mentioned in traveler feedback twice as often last year as in previous years ¹.

To meet our travelers' demand and as part of our long-term sustainability efforts, last April, Expedia Group signed the Glasgow Declaration on Climate Action in Travel and Tourism as one signal of our commitment. And in September, we launched our Open World™ social impact and sustainability strategy with the specific mission of advancing a travel ecosystem that is open, accessible, and responsible for all.

We are excited to share an update on our progress over the last year and outline our vision for what's ahead.

BUILDING A PROSPEROUS PLANET

Our Open World framework places environmental sustainability alongside two other pillars of social impact - inclusive access and economic mobility - with all three driving toward a responsible future for tourism and for the people, places, and communities that make up global travel.

The Prosperous Planet pillar of our strategy is grounded in two commitments:

• Aligning with a Net Zero Future - We will decarbonize our operations and take action to mitigate and adapt to the impacts of climate change on our business.
• Powering Sustainable Journeys - We will innovate sustainable solutions for the future of travel, empowering travelers to act more sustainably and supporting partners in offering more sustainable travel options.

Expedia Group is committed to mobilizing its vast network of travelers, partners, and peers to empower more responsible choices.

SETTING A VISION

Over the past year, we've collected data and had critical conversations with many stakeholders as we create our first Climate Action Plan, set to be released later this year. Outlining our overall climate vision and strategy, the Climate Action Plan articulates six core elements that will guide our action over the coming years:

• Reduce: Set and deliver science-aligned targets and decarbonization strategies for our operations.
• Prepare: Evaluate and integrate climate risk and opportunity to our business, including the outcomes of a scenario analysis, which describes how the physical and transition risks of climate change might impact our business.
• Adapt: Support community disaster response and climate adaptation to build resilience in the places where we work, and the destinations where we travel.
• Align: Advance industry standards to support clear, authentic, and consistent information on the sustainability of travel products.
• Recognize: Promote more sustainable travel options across our platforms and incentivize travelers to choose them.
• Accelerate: Support suppliers in providing more sustainable offerings, with a focus on the intersection of climate and equity.

GREENER OPTIONS FOR A GREENER TRAVEL INDUSTRY

Collaboration is critical to our progress as an industry, and we must work together to innovate and accelerate meaningful change. Expedia Group is committed to empowering both travelers and partners to make more responsible and sustainable travel choices by providing needed insights, tools, and resources.

DESTINATION COMMUNITIES

Travel is inherently place-based. That's why our Open World strategy puts destination communities alongside travelers at its center - outstanding travel experiences require vibrant and resilient destinations. We are therefore proud to be partnering with the Travel Foundation to launch a first-of-its-kind capacity-building program for destination marketing and management organizations (DMOs), enabling them to lead the way on climate action in tourism and catalyze meaningful change at a local level. DMOs bridge the gap between the global and the local within the travel industry, and Expedia Group sees them as a key node for accelerating sustainable travel.

The program will offer practical training to DMO staff, creating "climate champions" that can apply a sustainability lens to strategic planning and decision-making. It will also support DMOs in creating their own climate action plans and offer peer-to-peer learning opportunities for destinations to share knowledge and insights with one another.

The program's pilot cohort will launch over the summer. We're excited to name Destination Vancouver as the first DMO to sign on as a participant and look forward to scaling this work in the years to come.

TRAVELERS

With operations in 70+ countries and across 200+ travel sites, we interact with millions of travelers. We want to provide credible and clear information, including on sustainability, whether they be carbon estimates or indications of other eco-friendly attributes and practices of travel providers.

Trends in travel evolve, and we know that travelers are seeking experiences that are more than just about relaxation or exploration. We increasingly hear that travelers expect options in line with their values, with more information about the environmental and community impacts of their choices.

A report by our Expedia Group Media Solutions team highlighted that 90% of consumers look for sustainable options when traveling, though 70% feel overwhelmed navigating available options and on starting the process of becoming a more sustainable traveler ².

Expedia Group is working to build trusted sustainability information for travelers into our products that align with industry best practices, including methodologies developed collaboratively between our peers within the Travalyst Coalition.

Product features being tested include displaying estimates of flight emissions, the sustainability practices of hotels, and electric and hybrid vehicle filters for car rentals. Some of these features have never before been available on our sites, and we are excited to continue innovating, evolving, and enhancing the sustainability information we provide to travelers.

LOOKING AHEAD

Expedia Group is charting a course for a more sustainable travel industry. Our Open World social impact and sustainability strategy outlines our commitment, and our forthcoming Climate Action Plan will deepen our vision and roadmap for success. We will continue to collaborate with our peers, partners, travelers, and destinations across the industry to ensure responsible travel on a truly prosperous planet for generations to come.

Find more details on our plans and progress here.

Data Sources

¹ Expedia Group, traveler reviews data, January 2021-January 2022

² Expedia Group Media Solutions, Sustainable Travel Study, 2022

View additional multimedia and more ESG storytelling from Expedia Group on 3blmedia.com.

Contact Info:
Spokesperson: Expedia Group
Website: https://www.3blmedia.com/profiles/expedia-group
Email: info@3blmedia.com

SOURCE: Expedia Group

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FAQ

What is Expedia Group's sustainability commitment?

Expedia Group is committed to sustainability in travel, focusing on eco-friendly practices and reducing carbon emissions.

When will Expedia Group release its Climate Action Plan?

Expedia Group plans to release its Climate Action Plan later this year, outlining its strategies for climate action.

How is Expedia Group responding to traveler demand for sustainability?

Expedia Group is enhancing its offerings with clearer sustainability information and testing new features for eco-friendly travel options.

What recent initiatives has Expedia Group launched for sustainable travel?

Expedia launched the Open World strategy and partnered with the Travel Foundation to promote climate action in destination communities.

What percentage of consumers look for sustainable options when traveling?

According to Expedia, 90% of consumers look for sustainable options, but 70% feel overwhelmed by the choices available.