Wax Center Partners Expands to Las Vegas, NV

Rhea-AI Summary

Wax Center Partners (WCP) has expanded to Las Vegas, Nevada, acquiring four European Wax Center locations. This growth brings WCP's total to 24 centers across California, Texas, and Nevada. The company, which launched in May 2021, focuses on enhancing guest experiences and aims for further growth through acquisitions and partnerships. Notable promotions include a First Wax Free offer and a Wax Pass Promo where guests can buy 9 services to get 3 free.

Positive

• Expansion to Las Vegas with 4 new locations enhances market presence.
• Total of 24 centers now operating, indicating ongoing growth.
• Strong promotional offers like 'First Wax Free' and 'Buy 9, Get 3 Free' may attract new customers.
• Commitment to culture and best-in-class services supports brand reputation.

Negative

• None.

LAS VEGAS, Dec. 1, 2021 /PRNewswire/ -- Wax Center Partners ("WCP") expands to Nevada through the acquisition of 4 European Wax Center locations in Las Vegas. WCP currently operates 24 centers across 3 States—California (14), Texas (6) and Nevada (4).

WCP operates 24 centers across 3 States, and is seeking acquisitions or partnerships to expand its footprint.

"We are thrilled to expand our footprint to another state and are very excited to welcome Las Vegas's guests and team members at Centennial Hills, Henderson, Rainbow and Summerlin centers into our existing family. We look forward to working closely with the teams in these centers to provide our guests with the ultimate wax experience," said Julie Marlin, VP of Center Operations for Wax Center Partners.

European Wax Center prides itself on its guest experience and professional waxing services. All new guests can get their First Wax Free. Additionally, the brand is currently running a Wax Pass Promo of Buy 9 Services, Get 3 Free until yearend.

Wax Center Partners is a European Wax Center platform launched in May 2021 as a partnership between the Stieber EWC franchise and MKH Capital Partners, a family-backed, Miami-based private equity firm. WCP combines the Stieber's outstanding operating knowledge and brand culture, with MKH's expertise in scaling businesses and financial resources.

"With a third acquisition in six months, WCP continues to show commitment to our brand," commented David Willis, Chief Operating Officer for European Wax Center. "They've proven to be tremendous operators who focus on the importance of culture and delivering best-in-class services to our guests. We are pleased to work with a strong partner in WCP and look forward to continue supporting their growth within our brand."

Wax Center Partners is actively seeking opportunities to expand its footprint through both new developments and additional acquisitions or partnerships in new and existing markets. For more information, please contact Larry Stieber at larry@stieberewc.com and visit www.mkhcapitalpartners.com.

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is a leading personal care franchise brand founded in 2004. The Company offers expert wax services from certified wax specialists, ensuring that every guest who walks through the door leaves feeling confident. The Company provides guests with a first class, professional waxing experience by the most highly trained estheticians in the industry, within the privacy of clean, individual waxing suites. European Wax Center, Inc. offers a free complimentary wax to each new guest. The Company continues to revolutionize the waxing category with its innovative, signature Comfort Wax. This proprietary blend is formulated with the highest quality ingredients to leave skin feeling smooth and make waxing an efficient and relatively painless experience. To help enhance and extend waxing services after leaving the center, European Wax Center, Inc. offers a complete collection of proprietary products in the skincare, body, and brow categories. European Wax Center, Inc. is a leading wax specialty personal care brand in the United States and, as of September 25, 2021, its network includes 833 centers nationwide. For more information including how to receive your first wax free, please visit: www.waxcenter.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/wax-center-partners-expands-to-las-vegas-nv-301435365.html

SOURCE Wax Center Partners

FAQ

What recent expansion did European Wax Center (EWCZ) announce?

European Wax Center (EWCZ) announced its expansion to Las Vegas, Nevada, with the acquisition of four new locations.

How many centers does Wax Center Partners now operate?

Wax Center Partners currently operates 24 centers across California, Texas, and Nevada.

What promotional offers are available at European Wax Center locations?

European Wax Center is offering a First Wax Free for new guests and a Wax Pass Promo of Buy 9 Services, Get 3 Free until the end of the year.

When was Wax Center Partners launched?

Wax Center Partners was launched in May 2021.

What is the focus of Wax Center Partners' business strategy?

Wax Center Partners is focused on expanding through acquisitions and partnerships in new and existing markets.