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EUROPEAN WAX CENTER ANNOUNCES 900TH CENTER OPENING

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European Wax Center has announced the opening of its 900th center on May 12, 2022, located in San Diego, California. This center, owned by franchisee Shawnee Oliver, is notable for showcasing a new design and marks the 20th location for Oliver. The expansion underlines the company's growth strategy, reflecting strong consumer demand. In a ceremony, a donation of $2,500 will be made to Rady Children's Hospital in San Diego. European Wax Center continues to lead the out-of-home waxing services market with 874 centers in operation as of March 26, 2022.

Positive
  • Opening of the 900th center reflects strong brand growth and consumer demand.
  • Continued expansion signifies a successful franchise model.
  • Franchisee Shawnee Oliver's commitment showcases effective franchise partnerships.
Negative
  • None.

The center will open on May 12th, 2022, in San Diego, California  

PLANO, Texas, May 12, 2022 /PRNewswire/ -- European Wax Center, the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States, is proud to announce its 900th center opening.

Located at 3485 Del Mar Heights Road, Suite A4, San Diego, CA 92130, this will be the first center in the region to debut European Wax Center's new design and the 20th center opening for longtime European Wax Center Franchise Owner Shawnee Oliver. Doors will open today, May 12, 2022.

European Wax Center celebrating its 900th center opening reflects the strength of its business and consumer demand and continued expansion of its national footprint through new centers. Shawnee Oliver has been with the brand since 2008, and the Del Mar Highlands grand opening showcases European Wax Center's dedication to continued growth with committed franchise partners.

"We could not be prouder of our continued growth and strength as a brand, especially as we expand with franchise partners who celebrate our unique European Wax Center experience and embody our core values," said David Berg, CEO of European Wax Center. "After 14 years with European Wax Center, Franchisee Shawnee Oliver has been an exemplary ambassador, and we appreciate her steadfast belief in the power of this brand. We congratulate Shawnee on this exciting new chapter and our entire network on this important benchmark!" 

"For us, European Wax Center has always been a family affair, and our associates have become part of our extended family, making this partnership even more special. To think we are opening our 20th center is incredibly exciting! The leadership at European Wax Center was so supportive and showed us the path opening in front of us," said Shawnee Oliver. "European Wax Center's corporate team has been extremely helpful throughout the entire process and always delivers on their commitments to us. They have truly been a trustworthy partner in our ever-evolving role with the company."

The 900th center opening will be celebrated with a ribbon-cutting ceremony and a $2,500 donation to Rady Children's Hospital in San Diego.

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. European Wax Center, Inc. continues to revolutionize the waxing industry with their innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience. Delivering a 360-degree guest experience, they also offer a collection of proprietary products to help enhance and extend waxing results. Founded in 2004, European Wax Center, Inc. is headquartered in Plano, Texas. Its network includes 874 centers in 44 states as of March 26, 2022. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

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SOURCE European Wax Center

FAQ

What is the significance of European Wax Center's 900th center opening?

The opening signifies strong brand growth and widespread consumer demand, showcasing the company's successful expansion strategy.

When did European Wax Center open its 900th center?

European Wax Center opened its 900th center on May 12, 2022.

Where is the 900th center of European Wax Center located?

The 900th center is located in San Diego, California.

Who is the franchise owner of the 900th European Wax Center?

The franchise owner of the 900th center is Shawnee Oliver.

How many centers does European Wax Center have as of March 2022?

As of March 26, 2022, European Wax Center operates 874 centers.

What charitable activity coincided with the opening of the 900th center?

A donation of $2,500 will be made to Rady Children's Hospital in San Diego to celebrate the opening.

European Wax Center, Inc.

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