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Bravo's Summer House Star Ciara Miller Hosts Exclusive Galentine's Day Celebration with European Wax Center

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European Wax Center (NASDAQ: EWCZ), the leading franchisor of out-of-home waxing services in the United States, hosted an exclusive Galentine's Day Celebration featuring Bravo TV Celebrity Ciara Miller at one of its 85 New York locations. The event showcased the company's Valentine's Day waxing services and products, offering complimentary waxing sessions, skincare tips, and product demonstrations.

The company reports high demand for waxing services during Valentine's week, with over 50% of bookings focused on Brazilian/Bikini services. As a promotional initiative, new guests can receive a free Hanky Panky Signature Thong when purchasing any Wax Pass.

European Wax Center (NASDAQ: EWCZ), il principale franchisor di servizi di ceretta in uscita negli Stati Uniti, ha ospitato un esclusivo Galentine's Day Celebration con la celebrità di Bravo TV Ciara Miller in uno dei suoi 85 punti vendita a New York. L'evento ha messo in mostra i servizi e i prodotti di ceretta per il giorno di San Valentino, offrendo sessioni di ceretta gratuite, consigli per la cura della pelle e dimostrazioni di prodotto.

L'azienda riporta un'alta domanda per i servizi di ceretta durante la settimana di San Valentino, con oltre il 50% delle prenotazioni focalizzate su servizi Brasiliani/Bikini. Come iniziativa promozionale, i nuovi clienti possono ricevere un Hanky Panky Signature Thong gratuito con l'acquisto di un qualsiasi Wax Pass.

European Wax Center (NASDAQ: EWCZ), el principal franquiciador de servicios de depilación fuera del hogar en los Estados Unidos, organizó una celebración exclusiva del Día de Galentine's con la celebridad de Bravo TV Ciara Miller en una de sus 85 ubicaciones en Nueva York. El evento mostró los servicios y productos de depilación del Día de San Valentín, ofreciendo sesiones de depilación gratuitas, consejos de cuidado de la piel y demostraciones de productos.

La empresa informa una alta demanda de servicios de depilación durante la semana de San Valentín, con más del 50% de las reservas centradas en servicios brasileños/bikini. Como iniciativa promocional, los nuevos clientes pueden recibir un Hanky Panky Signature Thong gratis al comprar cualquier Wax Pass.

유럽 왁스 센터 (NASDAQ: EWCZ)는 미국에서 아웃 오브 홈 왁스 서비스의 선두 프랜차이저로, Bravo TV의 유명인사인 시아라 밀러와 함께하는 특별한 갤렌타인 데이 축제를 뉴욕의 85개 지점 중 하나에서 개최했습니다. 이번 행사는 발렌타인 데이에 맞춰 제공되는 왁스 서비스와 제품을 선보였으며, 무료 왁싱 세션, 피부 관리 팁, 제품 시연을 제공했습니다.

이 회사는 발렌타인 주 간에 왁싱 서비스에 대한 높은 수요를 보고하며, 예약의 50% 이상이 브라질리언/비키니 서비스에 집중되고 있습니다. 프로모션 기획으로, 새로운 손님은 어떤 Wax Pass를 구매하더라도 무료로 Hanky Panky Signature Thong을 받을 수 있습니다.

European Wax Center (NASDAQ: EWCZ), le principal franchiseur de services d'épilation à l'extérieur du foyer aux États-Unis, a organisé une célébration exclusive de Galentine's Day avec la célébrité de Bravo TV Ciara Miller dans l'un de ses 85 établissements à New York. L'événement a mis en avant les services et produits d'épilation pour la Saint-Valentin, offrant des séances d'épilation gratuites, des conseils de soins de la peau et des démonstrations de produits.

L'entreprise rapporte une forte demande pour les services d'épilation pendant la semaine de la Saint-Valentin, avec plus de 50 % des réservations axées sur les services brésiliens/bikini. En tant qu'initiative promotionnelle, les nouveaux clients peuvent recevoir un Hanky Panky Signature Thong gratuit avec l'achat de tout Wax Pass.

European Wax Center (NASDAQ: EWCZ), der führende Franchisegeber von Waxing-Dienstleistungen außerhalb des Hauses in den Vereinigten Staaten, veranstaltete eine exklusive Galentine's Day Feier mit Bravo TV Berühmtheit Ciara Miller in einer ihrer 85 Standorte in New York. Die Veranstaltung präsentierte die Waxing-Dienstleistungen und Produkte zum Valentinstag und bot kostenlose Waxing-Sitzungen, Hautpflegetipps und Produktdemonstrationen an.

Das Unternehmen berichtet von einer hohen Nachfrage nach Waxing-Dienstleistungen während der Valentinstagswoche, wobei über 50% der Buchungen auf brasilianische/bikini Dienste fokussiert sind. Als Werbeinitiative können neue Gäste einen kostenlosen Hanky Panky Signature Thong erhalten, wenn sie einen beliebigen Wax Pass kaufen.

Positive
  • Strong market position as the largest waxing service provider in the United States
  • High service demand during Valentine's week with over 50% Brazilian/Bikini bookings
  • Established presence with 85 locations in New York
Negative
  • None.

PLANO, Texas, Feb. 3, 2025 /PRNewswire/ -- European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services, recently hosted an exclusive Galentine's Day Celebration with popular Bravo TV Celebrity Ciara Miller. Taking place at one of its 85 New York locations, the intimate event highlighted European Wax Center's dedication to empowering guests to reveal their most beautiful skin while highlighting popular Valentine's Day waxing services and products.

As the largest provider of waxing services in the United States, European Wax Center put on the event to provide attendees with complimentary waxing sessions, skincare tips from EWC's experts, and demonstrations of the brand's top-selling products. The first 50 guests also had the chance to snap a picture with Bravolebrity Ciara Miller and take home EWC products.

Ciara Miller, a longtime guest of European Wax Center shared, "Waxing is a vital part of my personal care routine. Being able to partner with the Experts in Smooth and share how I'm getting ready for the day was such a great time. Self-love is the best love, and that starts with the confidence that comes after getting waxed!"

"The level of care and expertise behind every wax that takes place at European Wax Center is truly a labor of love," said Deidra Green, VP of Field Performance & Inclusion. "From the moment our guests walk in, we aim to make them feel comfortable. Education is a huge part of that experience, and we were thrilled Ciara hosted this experience —demonstrating our commitment to all guests."

With rising demand for waxing the week of Valentine's Day, over half of the services booked at European Wax Center are Brazilian/Bikini focused. Guests across the country can visit their local centers to get Valentine's Day ready and, for a limited time, new guests can get a FREE Hanky Panky Signature Thong with the purchase of any Wax Pass.

About European Wax Center:

European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which now includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

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SOURCE European Wax Center

FAQ

What promotional offer is European Wax Center (EWCZ) running for Valentine's Day 2025?

European Wax Center is offering new guests a free Hanky Panky Signature Thong with the purchase of any Wax Pass.

How many locations does European Wax Center (EWCZ) have in New York?

European Wax Center operates 85 locations in New York.

What percentage of European Wax Center's (EWCZ) Valentine's week bookings are Brazilian/Bikini services?

Over 50% of European Wax Center's bookings during Valentine's week are for Brazilian/Bikini services.

Which celebrity hosted European Wax Center's (EWCZ) Galentine's Day Celebration in 2025?

Bravo's Summer House star Ciara Miller hosted European Wax Center's Galentine's Day Celebration.

European Wax Center, Inc.

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