Craig Lister Joins EverQuote as Chief Marketing Officer

Rhea-AI Summary

EverQuote, Inc. (Nasdaq: EVER) announces the appointment of Craig Lister as Chief Marketing Officer. Lister brings extensive experience in consumer marketing and growth strategies, previously leading global consumer acquisition at NortonLifeLock. CEO Jayme Mendal expressed confidence in Lister's ability to enhance EverQuote's marketing channels and expand its reach in the insurance market. Lister aims to grow EverQuote's digital presence while also investing in traditional media channels like TV and radio. The company operates an online insurance marketplace connecting consumers with providers.

Positive

• Craig Lister's appointment enhances marketing expertise at EverQuote.
• Lister's experience could drive new customer acquisition and growth.
• Planned expansion into offline marketing channels like TV and radio.

Negative

• None.

CAMBRIDGE, Mass., Jan. 06, 2021 (GLOBE NEWSWIRE) -- EverQuote, Inc. (Nasdaq: EVER), a leading online insurance marketplace, is pleased to announce that Craig Lister has joined EverQuote as Chief Marketing Officer.

“Craig has extensive experience developing profitable go-to-market channels at scale and within highly complex environments,” said EverQuote CEO Jayme Mendal. “We are confident that Craig’s data-driven marketing leadership will help EverQuote achieve our goal to become the premier destination site for insurance and the largest online source of insurance policies in the world.”

“I’m thrilled to join such a talented team that is working to transform the insurance category and the way consumers protect the things they value most,” said Lister. “I look forward to working with the team to grow EverQuote’s core digital channel portfolio of search, display, social and email while expanding our capabilities in offline channels including TV, Radio and Direct Mail across our insurance verticals.”

Mr. Lister joins EverQuote from NortonLifeLock, where he most recently led global consumer acquisition efforts to drive new customer growth for leading Cyber Security brands Norton and LifeLock. Prior to NortonLifeLock, Lister held a variety of leadership positions across consumer marketing, analytics, CRM, digital and performance marketing, working with leading brands including Toyota, DIRECTV, AAA, Viking River Cruises and Mammoth Mountain Ski Area. Lister holds a B.A. in Mathematics from SUNY Geneseo.

Safe Harbor Statement

Any statements in this press release about future expectations, plans and prospects for EverQuote, Inc. ("EverQuote" or the "Company"), including statements about future results of operations or the future financial position of the Company, including financial targets, business strategy, plans and objectives for future operations and other statements containing the words "anticipates," "believes," "expects," "plans," "continues," “will” and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: (1) the Company's ability to attract and retain consumers and insurance providers using the Company's marketplace; (2) the Company’s ability to grow its marketplace and launch innovative products to connect more insurance shoppers with the right policies for them; (3) the effectiveness of the Company's growth strategies and its ability to effectively manage growth; and (4) other factors discussed in the "Risk Factors" section of the Company's most recent Quarterly Report on Form 10-Q, which is on file with the Securities and Exchange Commission. In addition, the forward-looking statements included in this press release represent the Company's views as of the date of this press release. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this press release.

About EverQuote

EverQuote operates a leading online insurance marketplace, connecting consumers with insurance providers. The company's mission is to empower insurance shoppers to better protect life's most important assets—their family, property, and future. Our vision is to use data and technology to make insurance simpler, more affordable and personalized ultimately reducing cost and risk.

For more information, visit everquote.com and follow on Twitter @EverQuotelife, Instagram @EverQuotepics, and LinkedIn https://www.linkedin.com/company/everquote/.

Investor Relations Contact:
Brinlea Johnson
The Blueshirt Group
212-331-8424
Brinlea@blueshirtgroup.com

FAQ

Who is the new Chief Marketing Officer of EverQuote?

Craig Lister has been appointed as the Chief Marketing Officer of EverQuote.

What experience does Craig Lister bring to EverQuote?

Craig Lister has extensive experience in consumer marketing and growth strategies, previously leading efforts at NortonLifeLock.

What are EverQuote's goals with Craig Lister's appointment?

EverQuote aims to enhance its marketing channels and expand its presence in the online insurance market.

What marketing strategies will Craig Lister implement at EverQuote?

Lister plans to grow EverQuote's digital channels and expand into offline marketing, including TV and radio.

What is the significance of the press release for EverQuote shareholders?

The appointment of Craig Lister as CMO could lead to improved marketing strategies and potentially drive company growth, which is beneficial for shareholders.